1. Function Appearance Content Materials Size
Must advertise Must have bright
colours
Date of the event Excel, publisher,
word, powerpoint
or paintMust use
computer software
Images should be big
enough to catch attention
in first place
Must attract people It must have a title Location of the event A3 paper Must be smaller than A1
Must be interesting Must have ism logo What is the event My images Must be A3
Must link to xfactor Must include images Info contacts Must use computer
software
Title must be big enough
Must catch attention Must be eye-catching How to participate Must be on paper Info should be readable
Must be organized Must be colourful Simple indications Must be printable Must be bigger than A4
Function Appearance Content Materials Size
Must not be boring Must not be black
and white
Must not have too
much information
Must not be done on
paint
Must not be smaller
than A4
Must not be
banal/predictable
Must not be too
serious
Must not be too
vague
Must not be done on
plastic
Must not be bigger
than A3
Must not be off topic Must not be blank Must not reveal too
much on the event
Must not be just
handmade
The title shouldn’t
occupy all the poster
Must not be messy Must not be empty Can’t have only
images
The images shouldn’t
occupy all the poster
Must not be too
complicated
Must not be too
much colourful
Can’t have only text
Function Appearance Content Materials Size
Limits
Demands

2. Everyone likes it Look pretty Simple to read Choose correctly tools Not cumbersome
Attracts attention Eye catching Interesting to read Use publisher Fit perfectly
Have success Be organized Interesting to watch Use original programs Be perfect sized
Everyone stops
walking to read it
Be neat Understandable
language
Try and not waste
paper
Be big enough to
notice
Stand out on walls Colourful Clear and straight
forward
Use recycling paper Not falling apart
Interesting to see
Wishes