2. INTRODUCTION
For this assignment we had to choose a game and conduct research about
it. I ahd to conduct both primary and secondary research.
3. SECONDARY RESEARCH
Halo was first created in 1999 for Windows and Macintosh.
The Halo franchise has a total of 7 games plus a new game being released
soon.
Bungie have made over $3 billion from the whole Halo franchise.
4. PRIMARY RESEARCH
I created a questionnaire to find out what my college classmates thought
about the game I was researching.
http://www.surveymonkey.com/s/363YGFJ
The results of this questionnaire I will talk about in the next few slides.
7. 3) Do you own a copy of Halo?
No
0%
13%
Yes
87%
8. 4) What do you own?
BattleField
0% 0%
0%
Call Of Duty
12%
Neither
25%
Both
63%
0%
9. other
reviews
5) Why did you buy this game?
word of mouth
The genre
Graphics
part of a franchise
cover art
advertising
0 1 2 3 4 5 6
10. 6) Rank the following aspects ofthis game in order of preference. (1 being your
favourite and 5 being your least favourite).
Campai 50.0% 25.0% 12.5% 0.0% 12.5% 2 8
gn (4) (2) (1) (0) (1)
Matchm 37.5% 25.0% 25.0% 12.5% 0.0% 2.13 8
aking/M (3) (2) (2) (1) (0)
ultiplaye
r
Firefight 12.5% 12.5% 37.5% 37.5% 0.0% 3 8
(1) (1) (3) (3) (0)
Forge 0.0% 37.5% 0.0% 50.0% 12.5% 3.38 8
(0) (3) (0) (4) (1)
Custom 0.0% 0.0% 25.0% 0.0% 75.0% 4.5 8
Games (0) (0) (2) (0) (6)
11. 7) Rank the following games in order of preference. (1
being your favourite and 3 being your least favourite)
Rating Response
1 2 3
Average Count
Halo 37.5% 37.5% 25.0% 1.88 8
(3) (3) (2)
Battlefie 50.0% 12.5% 37.5% 1.88 8
ld (4) (1) (3)
Call of 12.5% 50.0% 37.5% 2.25 8
Duty (1) (4) (3)
