1. Art as alternative investment
Abhay Rao / Mumbai Jun 28, 2011, 00:53 IST
Value deals are available at Rs 2-10 lakh, giving investors an opportunity to make some good buys.
Over the past few years, art has become an important alternative asset for many high net worth individuals (HNIs). A
recent world wealth survey by Merrill Lynch and Capgemini said such assets as a part of HNI portfolios were up from
six per cent in 2009 to nine per cent in 2010.
For those art investors who like adding works to their collection and portfolio rather than invest in art funds, current
market conditions offer many opportunities.
“For an investor, quality matters. The small format works of modern artists like Raza and Hussain, or good works by
mid-level modern artists like Arpita Singh and Jogen Chowdhury who have shown in the past that their works do
appreciate in value, are good areas to look into”, says Dinesh Vazirani, CEO and co-founder, Saffronart
SUM OF ARTS
Artist Estimated Avg Avg Sale
price ($) Price ($)
M F Hussain 105,062 121,819
S H Raza 114,173 135,172
F N Souza 91,400 114,162
Tyeb Mehta 394,448 506,647
Akbar Padamsee 70,096 84,211
Joginder Chowdhury 32,360 39,412
Bharti Kher 23,976 52,997
Subodh Gupta 174,614 292,912
Atul Dodiya 64,742 93,553
T V Santhosh 27,645 72,750
Sailoz Mookherjea 5,500 10,087
Badri Narayan 9,432 16,272
Jangarh Singh Shyam 4,250 9,375
(Prices given are the average pre sale estimates and actual sale prices as per
data from 2005-2010 collected from Sothebys, Christies and Saffronart)
Source: The ART Report, by Art Report Technologies
The Indian market has quite a few serious art collectors. Good works by the top modernists are going for
astronomical prices. On the other hand, non-Indian buyers are favouring top contemporary artists.
This leaves a decent gap for investors, who can look to add pieces of good modernists. These artists may not be in
the top rung, but are reputed.

2. COLLECTOR-DRIVEN
The current market is very focused on specific works and collections, as it is driven by collectors who are willing to
pay top billing for the works they want. This has kept the art market in India alive despite the slowdown blues. Last
year was a major comeback for Indian art, with modern masters such as Raza, Hussain and Souza notching sales
worth $45 million. While works by Hussain and Raza sold at an average price twice as high as the 2005 levels, the
demand for Souza remained strong, maintaining average prices of almost $115,000. Tyeb Mehta and Ram Kapoor
have not yet soared to the same highs they had previously. However, this too might turn around, with Mehta’s
Untitled (Kali) fetching Rs 5.72 crore in the recently concluded Saffronart auction.
Also, modern artist Akbar Padamsee set a new record for himself only last month, by selling a painting for $1.43
million at the Sotheby’s New York sale, reaffirming the sense of investing in Indian modern artists.
With the focus high on the top three Indian modernists, and with the recent passing of M F Hussain, the collectors are
going after good pieces by these artists more aggressively. This leaves an array of other modern artists for one to
look at, as well as the contemporary artists establishing themselves in the many forms of art, mixed media and
statues. The resale value of most Indian artists has been high and they have over the past five years constantly
surpassed expectations.
The main reason behind the dynamic thrust on the masters is because contemporary valuations have been too high.
“For an investor, a value proposition needs to be seen. At current levels, contemporary artists like Jitesh Kallat for Rs
30-40 lakhs, Subodh Gupta for Rs 90 lakh-1 crore or a Bharti Kher for Rs 40-50 lakh makes sense. Also, Jyoti
Swaroop and other lesser known masters are good investments,” says Ajay Seth, chief mentor, Copal Art. There are
good deals available in the range of Rs 2-10 lakh as well (see chart).
Some financial planners, on the other hand, are still sceptical about alternative assets as such, and the Osian fund
debacle didn’t help matters.
“Some investors have been inquiring about alternative asset investment options. However, apart from real estate as
an alternative asset, we are by and large advising people against investing in higher risk areas, especially in
unregulated sectors,” says Gaurav Mashruwala, certified financial planner.