2. X-FERTILIZATION INTERNATIONAL LAB DAY 2 AFTER WHAT WE HAVE LEARNED… WHAT COULD WE DO BETTER ? TARGET ACTIONS RESOURCES & REPONSIBLES TIMINGS KPIS SHARING PRACTICES both inside and outside Monthly meeting for inside sharing Blog and quarterly meeting with international Sales Teams. NAM, CTMS, TMD Oct ’10 Jan ‘11 Problems and opportunities for each customer Focus on customer (anticipate customer needs) MULTIFUNCTIONAL TEAM on the 4 Top Customers NAM, CS, FINANCE, TM, LOGISTIC, MARKETING PRIORITY SETTING Quarterly priorities on Sales Fundamentals: promotion, assortment, pricing, shelving. TM & MKTG
