50 Quotes That'll Make You a Better Content Marketer

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These 50 quotes from great thinkers, marketers, writers, CEOs, and more get us pumped to tell better stories every day. We're confident they'll do the same for you.

Marketing

50 Quotes That'll Make You a Better Content Marketer

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"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health. To nurture satisfying friendships, you need to spend some quality time with your friends. But the more professional opportunities come your way, the more time you'll spend away from your real-life friends. So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."

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This is all about the (many) time(s) we’ve been fired by search clients. Understand, we get fired less often than we get hired. That’s why Portent still exists. But there are those cases where you fervently believe you did everything right, the client can’t point to any issues, and yet you still get thrown out on your behind. Frustrating. So I started digging – I asked a lot of uncomfortable questions of my clients. Of former clients. Of clients in the act of becoming former clients. 75% of them – literally, I kept count – said things like “we just felt like we wanted… more.” That was puzzling, because we’ve delivered within our scope of work, every time. Clearly, something else is going on. I asked more uncomfortable questions (trust me, they’re not fun) and slowly realized that this isn’t about the work for which we were hired. It’s about the context in which the work took place. It’s about strategy.

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