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Taming the TAM (Television Audience Measurement)

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Competition Advisory Services (India) LLP
Competition Advisory Services (India) LLP

Publication: The Financial Express Source: www.financialexpress.com Date: 25 July 2013 Summary: The issue of fairness in TV Audience Metrics, and the need for a mechanism to ensure it. Note: Please visit www.compad.in for more information

Economy & Finance
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Taming the TAM (Television Audience Measurement)

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