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• Cognizant Reports




Global Trends in Investment
Operations Sourcing
   Executive Summary                                            the Rajaratnam scandal1 reopened the wounds
                                                                of investor mistrust. With regulators calling for
   The Titanic disaster, in which 1,500 people perished,
                                                                greater transparency and governance, asset
   resulted in a change to maritime rules, ensuring a
                                                                managers are reexamining how pricing, audit-
   lifeboat seat for every passenger. Extraordinary
                                                                ing and accounting functions are performed.
   events beget extraordinary responses. Similarly,
   the U.S. financial services industry hit the integrity   •   Bolster cost and operational efficiency and
   iceberg during the 2008 market implosion that                effectiveness. Asset managers across the
   claimed the lives of many firms and bled the                 board have learned how to variabilize their
   markets and economy, as well.                                cost structures, following the Great Recession,
                                                                a long-tailed event that exposed the fault lines
   With the global financial market meltdown seared             of carrying high fixed costs when assets under
   indelibly into asset managers’ memories, the hope            management (AUM) vaporize.
   is that lessons learned from combating this once-
   in-a-lifetime crisis will be put to good use. The        •   Manage complexity. Institutional investors
   conditions across the investment management                  demand the engagement of reputable third
   landscape make it ripe for structural changes                parties to value complex or non-liquid assets,
   within the investment operation function — the               such as over-the-counter derivatives.
   fulcrum on which investment management is
   based. Global sourcing offers asset managers a           The sharp rally of equity prices since March 2009
   key lever to efficiently redesign their investment       (which has boosted assets under management)
   operations — front-, middle- and back-office — to        is unlikely to breed complacency or blunt asset
   bolster their long-run competitive advantage.            managers’ resolve to redraw the structural
                                                            contours of investment operations. Instead, asset
   Global sourcing offers the lifeboat that asset           managers are best positioned to initiate strategic
   managers need to:                                        change programs to address the long-term com-
                                                            petitive needs of their firms.
   •   Address the issues of trust and trans-
       parency that regulators and institutional            To win in the new industry order, asset managers
       investors demand. Integrity, the non-negotia-        should use the current benign market conditions
       ble asset, is a major challenge these days for       to partner with reputable service providers and
       asset managers, as well as other players in          initiate strategic global sourcing programs to
       the financial services business. On the heels        anchor their institutions on a sustainable growth
       of Bernard Madoff’s $50 billion Ponzi scheme,        path with reliable and efficient operating models.




   cognizant reports | may 2011
Global Sourcing 1.0: A Services Evolution              Credit-Fueled Equity Markets Boom
Last decade’s initial wave of global sourcing
investment operations was driven by three
                                                           $ trillion
factors:                                                       70
                                                                                                                         60.8
•   Capacity crunch fueled by rapid growth.                    60
                                                                                                                  50.7
•   IT platform integration driven by consolidation.           50
                                                                                                           40.9
•   Legacy systems upgrades to support global                  40
                                                                        31.0                 30.6
                                                                                                    36.8

    reach.                                                     30              26.6
                                                                                      22.8
                                                               20
To comprehend the evolution of global sourcing
                                                               10
in investment operations, it is pertinent to under-
                                                                0
stand the investment landscape at the turn of                           2000   2001   2002   2003   2004   2005   2006   2007
the century. The 2000-2010 time period can be
                                                                    � World Equity Market Capitalization
divided into three parts:
1. The recession following the dot.com bust
   (2000-2002).
                                                       Source: World Federation of Exchanges,
2. The credit-fueled boom (2003-2007).                 2008 Market Highlights
3. The Great Recession (Dec. 2007-June 2009).          Figure 1

These factors laid the foundation for the first wave
of investment operations global sourcing. First, the   Offshore service centers: Thanks to “light
credit-fueled boom led to a dramatic expansion of      touch” regulations for both marketing and dis-
products (i.e., hedge funds, OTC derivatives, tra-     tributing funds, offshore service centers such as
ditional equities and private equity). Second, the     Luxembourg and Ireland witnessed rapid growth.
creation of the EU and the subsequent UCITS2           Enabled by a well-developed set of laws that
legislation created additional momentum. And           facilitate the creation and distribution of cross-
third, the material emergence of offshore service      border funds,7 these locations evolved into
centers in Ireland and Luxembourg, thanks to           mainstream investment destinations for both
“light touch” regulation, made it easier for firms     private and retail funds. Regardless of national-
to transfer work to trusted third parties.             ity, asset managers use these locations to launch
                                                       and distribute funds and tap into the global
Credit-fueled boom: Between 2003-2007, all             capital pool.
asset classes and the various derivative instru-
ments registered two- to three-fold growth,            The exponential growth in assets and complexity
thanks to demand pull fueled by loose monetary         exposed and accentuated asset management
policy and cheap credit made widely available          firms’ inefficient IT systems and internal
across markets.                                        processes. It was the classic case of systems and
                                                       processes lagging growth. As a result, initial global
•   The World Equity Market capitalization3
                                                       sourcing arrangements were spawned, primarily
    increased by 160%, from $22.8 trillion to
    $60.8 trillion (see Figure 1).                     to accomplish the following:

•   Private equity assets under investment4            •     Support systems integration, thanks to rapid
    increased by 390%, from $79 billion to $308              consolidation in the industry.
    billion. Private equity funds raised increased
    by 540%, from $89 billion to $493 billion.         •     Upgrade and build on legacy systems. While
                                                             asset managers were becoming more regional
•   OTC derivatives outstanding5 increased by                and global in their outlook, their systems were
    420%, from $142 billion to $598 billion.                 built for country-specific trading, distribution
•   Hedge funds assets6 increased by 575%, from              and reporting.
    $150 billion to $860 billion.
                                                       •     Address the growing pains in the middle
Creation of EU and UCITS legislation: This legisla-          office. Middle-office systems were disparate,
tion promoted cross-border investing and the global          and straight-through automation was non-
distribution of funds. A wave of M&As across the             existent, thanks to multiple interfaces from
U.S. and Europe ensued, creating new asset man-              custodians, brokers, investment managers and
agement firms of material scale and complexity.              other third parties.



                                cognizant reports      2
While many asset managers handed over their                             This experience exposed the anomaly of cyclical
back-office operations, as well as pieces of their                      revenue and fixed cost structure, and asset
middle office,8 to investment services firms (see                       managers learned the tough lesson of focusing
Figure 2), a few also set up their own captive back-                    on cutting expenses, seeking efficiencies and
office operations with mixed success. With their                        variabilizing the cost structure.
proven expertise in back-office functions such
as custody and fund accounting, custodial banks                         The business priorities for asset managers are
became natural partners for asset managers to                           to remain competitive and look toward a more
outsource parts of their middle-office functions.                       realistic return on equity (RoE). The credit crunch
Over time, custodial banks invested in building                         and risk aversion have led to a more realistic
progressive platforms to support the middle- and                        assessment of what constitutes achievable
front-office needs of asset managers. With proven                       returns on equity. A recent survey, “Global Fund
capability, custodial banks are best positioned to                      Manager Survey, February 2011,” clearly highlights
ride the next wave of global sourcing vis-à-vis                         the somber mood of asset managers on the RoE
other service providers and delivery models.9                           front.11 Of surveyed managers, 59% project an RoE
                                                                        of less than 15% for the industry (see Figure 4).
Global Sourcing 2.0
                                                                        On the cost-to-income parameter, 24% of asset
The next wave of middle- and front-office global
                                                                        managers surveyed clearly see an opportunity
sourcing will be driven by market and regulatory
                                                                        to bolster efficiency; meanwhile, 36% of asset
forces, complex products such as derivatives
                                                                        managers believe their cost per head was higher
and asset managers’ need to focus on the hunt
                                                                        than the industry average.
for alpha.
                                                                        Global sourcing of investment operations offers
In the post-Lehman world, asset managers confront
                                                                        asset managers the best levers available to vari-
a “new normal” — a tough growth environment,
                                                                        abilize their fixed cost structures and drive cost
cost discipline, demand for more transparency,
                                                                        efficiencies. Some examples of this include:
stringent regulations and scrutiny of complex
products such as derivatives. These forces provide                      Growth: In Europe, consolidation and the increase
the structural underpinnings for the next wave of                       in pan-European distribution patterns require
global sourcing investment operations.                                  asset managers to streamline and improve opera-
                                                                        tional effectiveness and efficiency throughout the
Thanks to the sharp global rally in equities since
                                                                        front-, middle- and back-office. UCITS funds are
March 2009, many leading asset managers have
                                                                        now distributed globally. This global expansion12
reported robust AUM numbers10 (see Figure 3).
                                                                        drives the need for efficient investment opera-
While the AUM phenomenon is cyclical, the
                                                                        tions, underscoring the need for a global sourcing
2008 cuts were deep, and the ensuing bleeding
                                                                        partner.
nearly hemorrhaged many asset managers.


Investment Lifecycle Overview
              Front Office                         Middle Office                                     Back Office
    Asset                                                                                                                     Transfer
                      Trade Execution          Investment Operations          Fund Accounting        Global Custody
  Management                                                                                                                  Agency
 •	 Asset Gathering   •	 Trade Order        •	 Transaction Management         •	 General Ledger     •	 Safekeeping         •	 Shareholder
 •	 Research             Management         •	 OTC Derivatives Processing     •	 Security Pricing      Assets                 Servicing
 •	 Portfolio         •	 Order Execution    •	 Data Management                •	 NAV Calculation    •	 Trade Settlement
    Modeling          •	 FIX Connectivity   •	 Cash Administration            •	 Reconciliation     •	 Cast Availability
                                            •	 Performance & Analytics        •	 Daily, Monthly &   •	 Failed Trade
                                                                                 Ad hoc Reporting      Reporting
                                            •	 Corporate Actions Processing
                                                                                                    •	 Reconciliation
                                            •	 Portfolio Recordkeeping &
                                               Accounting                                           •	 Income/
                                                                                                       Tax Reclaims
                                            •	 Reconciliation Processing
                                            •	 Client Reporting
                                            •	 Fee Billing
                                            •	 Client Data Warehouse

Source: State Street
Figure 2



                                        cognizant reports                3
Assets Under Management
                         T. Rowe
                                                 Federated                               Bank of                        Janus            State
           Asset          Price      Franklin                                Eaton
                                                 Investors    BlackRock                 New York        Invesco         Capital         Street
         Management       Group     Resources                                Vance
                                                    Inc.       (Dec. 31)                 Mellon        (Dec. 31)        Group            Corp.
            Firms        (TROW)     (March 31)                              (Oct. 31)
                                                  (Dec. 31)                             (Dec. 31)                      (Dec. 31)       (Dec. 31)
                        (Dec. 31)
         AUM (in $bn)   3,34.7       491.6       237.4        1,124         128.6        142            482            167.7           1,700
  2006       RoE        21.80%       19%         37.40%       3%            32.20%       26%            11.50%         5.80%           16.20%
            OM*         43.25%                   31.50%       22.49%        30%          32%            23.40%         25.53%          28.57%
         AUM (in $bn)   400          576         301.6        1,356         160          1,121          529.3          206.7           1,900
  2007       RoE        24.10%       24.20%      37.90%       8.60%         62.30%       6.90%          10.20%         6.70%           13.40%
             OM         44.83%       34.00%      31.68%       30.68%        32%          32.38%         25.60%         31.27%          32.40%
         AUM (in $bn)   276.3        591.1       407.3        1,307         123          928            377.1          123.5           1,400
  2008       RoE        19.70%       22.50%      53%          6.50%         81.50%       5.60%          8.50%          8.50%           14.80%
             OM         40.23%       35.13%      29.52%       32.84%        33%          19.38%         22.60%         32.12%          32.39%
         AUM (in $bn)   391.3        421         389.3        3,346         154.9        1,115          459.5          159.7           1,900
  2009       RoE        15%          11.70%      37.40%       3.60%         37.50%       -3.70%         4.70%          -75.60%         13.20%
             OM         37.72%       29.70%      29.75%       32.20%        26%          -24%           18.40%         -79.83%         33.26%
         AUM (in $bn)   482          586.8       358.2        3,560         185.2        1,172          616.5          169.5           2,000
  2010       RoE        20.40%       18.70%      36.40%       7.90%         42.50%       7.80%          5.60%          13.60%          9.50%
             OM         44.56%       33.74%      31.69%       36.74%        31%          27.85%         16.90%         27.72%          26.11%
*Operating margin
Source: Cognizant Research Center Analysis
Figure 3



In the U.S., the trend to become global, both in                      operations infrastructure has not kept pace and
scope of business and distribution of funds,                          lags the market. This gap can be addressed by
is more pronounced. Today, the U.S. asset                             global sourcing arrangements.
management landscape is more complex, encom-
passing non-U.S. subsidiaries and a global range                      The ability to manage complex instruments:
of assets and investor base. The advantage in                         Surging OTC derivatives trade volumes14 add
global sourcing for U.S. asset managers lies in                       stress to legacy systems designed to process
finding a partner to help them scale and reach                        traditional equity and fixed income products. In
new markets and investors to support their global                     many asset management firms, these legacy
objectives.                                                           systems are adapted to handle nontradition-
                                                                      al trades, thereby heightening operational
Unlike Europe, Asia is a large, fragmented market-                    risks. Global service providers have built scal-
place, and there is no pan-Asian regulation to drive                  able global platforms to fulfill the unique needs
an open market. In such a market, offshore fund                       of derivative transactions. From valuing complex
structures present the easiest way to distribute
funds quickly across the region. Asian asset                          Fund Manager Targeted Equity Returns
managers have realized that gaining a pan-Asian
footprint fast is best achieved by partnering with
                                                                           <10%           14%
global investment servicing providers.
                                                                       10% - 15%                                                 45%
Sovereign wealth funds: While traditional asset
managers continue to globally source services,                         16% - 20%           14%
entities such as sovereign wealth funds (SWFs) are
                                                                           >20%                 17%
actively exploring global sourcing opportunities.
                                                                        Not sure,
                                                                       No answer        10%
Today, SWFs have $4.3 trillion of assets under
management.13 Thanks to the commodities and                                         0    10%          20%        30%           40%        50%
natural resources price boom, AUMs have grown
at a fast clip over the last five years. While the                    Source: “Global Fund Manager Survey,” February 2011
capital pool has expanded quickly, the IT and                         Figure 4



                                    cognizant reports                 4
Investment Operations Outsourcing Services

                          Trade              Data              Record            Corporate          Risk                 Recon-          Post-trade            Reporting &
  Front Office                                                                                                                                                                 Back Office
                         Services         Management           Keeping            Actions        Management             cilliation      Compliance              Analysis

 • Asset gathering    • Trade             • Security       • Institutional    • Voluntary and   • VaR             • Custodian           • Event-driven    • Daily,            • Custody
                       confirmation        master                              involuntary       modeling             and                monitoring        monthly,
 • Client servicing                                        • Private client                                                                                                   • Unit value
                      • Trade
                                           file                                processing       • Operational
                                                                                                                      third-party       • Regulatory
                                                                                                                                                           ad hoc
                                                                                                                                                                               accounting
 • Market                                                  • Managed                                                  management                           management
                       settlement         • Pricing data                      • Event            control                                 reporting                             (i.e., daily
  research and                                              accounts                                                                                       reporting
                                                                               monitoring                         • Cash, position,                                            NAVs, etc.)
  information         • Trade             • Reference
                                                           • Income/tax
                                                                                                • Process and                           • Exception
                                                                                                                      and transaction
  management           notification        data                               • Reference        audit review                            management • Client reporting        • Transfer agency
                                                            reclaims                                                  reconciliations
 • Strategy           • Custodian links
                                                                               data update      • Collateral
                                                                                                                                         system     • Performance
                                                           • Cash                                                 • Claims review                     measurement
  management                                                                                     management
                      • Broker links                        management                                                                                and analytics
 • Pre-trade
                      • Cash
  compliance           forecasting
 • Trade order
  management
 • Trade execution


Source: EMC Corp.
Figure 5


derivatives, to handling associated needs (such                                                   Unlike more commoditized back-office functions
as collateral management, data integration and                                                    such as custody and fund accounting, global
reporting), larger global service providers today                                                 sourcing of middle-office operations is not a “cost
offer these services in a variety of operating                                                    race to the bottom.” According to the Beacon
models.                                                                                           Consulting Group survey, three service priorities
                                                                                                  are speed, accuracy and cost
Institutional investors demand involvement of                                                     (see Figure 6). Eighty-six Global service
third parties when it comes to valuations of                                                      percent of respondents said providers have built
complex or nonliquid assets, such as OTC deriva-                                                  accuracy is the most important
tives. This further adds heft to the global sourcing                                              factor, while only 12% said cost
                                                                                                                                    scalable global
argument. As pressure on asset managers grows,                                                    was important. In fact, 50% of platforms to fulfill
the valuation process is shifting to independent                                                  respondents clearly said that the unique needs
third parties to avoid conflicts of interest.                                                     cost was not an important
                                                                                                  factor at all when it comes to
                                                                                                                                    of derivative
Madoff fraud: The resultant call for greater
transparency and governance is forcing asset                                                      middle-office outsourcing.        transactions.
managers to reexamine how pricing, auditing
                                                                                                  To address these factors, major global services
and accounting functions are performed. Globally
                                                                                                  providers such as State Street, Northern Trust,
sourcing these services can help asset managers
                                                                                                  BNY Mellon and JP Morgan are today joined
score on transparency and cost efficiency goals.
                                                                                                  by niche service providers, such as Citi, for
Key Global Sourcing Trends                                                                        hedge funds; established technology solutions

The global sourcing market continues to                                                           Top Priority: Accuracy
be dominated by custodial banks, but many
technology and business process service                                                              Q:	Based on expectations of a service provider, rank accuracy,
                                                                                                        speed and low cost in order of importance.
providers are challenging the status quo with
                                                                                                        100
niche platform-based service offerings.
                                                                                                                86%

In this dynamic market, we see increasing                                                                75

competition to the custodial banks from both                                                                                                     55%
                                                                                                                                                                                   50%
                                                                                                         50
technology and business process global sourcing                                                                                                          43%
                                                                                                                                                                             38%
services providers. Both competitors are striving
                                                                                                         25
to capture the maximum share of the investment
                                                                                                                                                                      12%
operations value curve15 (see Figure 5).                                                                              7%    7%
                                                                                                                                           2%
                                                                                                           0
According to a Beacon Consulting Group survey,16                                                                  Accuracy                      Speed                    Low Cost

67% of fund managers have completed a formal                                                               � Most Important          � Somewhat Important            � Not as Important

review of their middle-office operations in the last                                              Source: “Middle Office Survey” Results,
year to identify cost savings opportunities and                                                   Beacon Consulting Group
improve service quality.                                                                          Figure 6



                                                        cognizant reports                         5
providers like SEI and SS&C Technologies; and            a specific function or a small set of services. This
many business process outsourcing companies              cautious approach to global sourcing addresses
that have built advanced financial analysis and          asset managers’ fear of losing control and helps
research capabilities.                                   them take measured, calibrated steps in their
                                                         global sourcing mission.
Global Sourcing Deal Structures
                                                         While this model potentially offers a higher
Given ongoing trends, we see three kinds of
                                                         success rate with its calibrated approach, it suits
deal structures: The lift-out model, conver-
                                                         vendors that do not have a mature enterprise
sions and component-based solutions. While the
                                                         platform solution.
lift-out model and conversion arrangements are
prevalent, the component-based solution is a             Global Sourcing Drivers and Concerns
nascent idea that is just now beginning to play
                                                         Asset managers view cost reduction as a necessary
out in the market.
                                                         but insufficient condition in the global sourcing
Lift-outs: In this arrangement, the global service       decision calculus. Competition has ensured near-
provider takes over the entire operation, including      homogenized service provider rate cards across
staff and IT platforms. While the asset manager          the board, with little or no differentiation. While
realizes reduced fixed costs and a fraction              cost reduction is a given, other factors such as
of variable costs, the service provider must             service flexibility, service quality and access to
cautiously tread in dealing with staff, given the        advanced technology will differentiate winning
human sensitivities involved. However, the benefit       service providers.
for the service provider is the ready availability of
                                                         Asset managers are striving to variabilize their
an experienced group of human resources.
                                                         cost base, and 84% of asset managers in the
While technology is part of the lift-out deal, the       survey rate flexibility (i.e., the ability of the service
systems that are ”lifted” are more often those           providers to scale operations up or down) as a
that need to be reengineered into a single,              very important driver.
efficient platform. With the potential for disparate
                                                         The key anecdotal concerns of asset managers
legacy systems across the industry, this effort will
                                                         include the following:
be material.
                                                         •   Reputational risk: By restricting service
While this model is comprehensive in scope, it is            providers to only the largest players, asset
highly complex to execute.                                   managers seek to mitigate reputational risk.
                                                             This factor bestows on custodian banks a
Conversion: The conversion model may or may
                                                             formidable competitive advantage vis-à-vis
not take on any of the legacy applications or staff.
                                                             the competition.
To put it simply, the existing business is transferred
onto new/proprietary systems run by the service          •   Increasing     complexity: While service
provider. Empirical evidence points to a maturing            providers have proven capability to deliver
capability of service providers in building scalable         services like custody, fund accounting, etc.,
yet flexible platforms that have materially reduced          the same cannot be said of servicing complex
the transfer time. Today, deals of this nature are           instruments such as derivatives.
typically completed in less than a year.                 •   Custom requests: Most often with their stan-
                                                             dardized processes, systems and operating
The key to success lies in the service provider’s            models, service providers tend to struggle to
understanding of business needs; moreover, an                cope with custom requests.
effective conversion is underpinned by robust
and tested technology.                                   •   Price of standardization: Palpable pricing
                                                             conflicts are inevitable between service pro-
Component-based model: In this model, only                   viders with fully automated systems vs. those
select portions of the operations are outsourced             without such systems. There is a tradeoff
over time. Component-based global sourcing is a              between efficiency and flexibility that service
nascent phenomenon. It helps chart the middle                providers must handle with utmost caution.
path for risk-averse asset managers who may not              For instance, while the service provider with a
be comfortable parting with all their operations in          slick enterprise system will score well on effi-
a block deal. This option fits in neatly with those          ciency, it may well be criticized for its inability
asset managers who need third-party support for              to process custom requests, eroding its pricing/



                                cognizant reports        6
bargaining power. And whereas the service           functions such as funds marketing presentations;
    provider that bundles basic systems with            production of shareholder reports; sales support
    layers of manual intervention will get knocked      activities, such as RFP completion, replies to sales
    for efficiency, it may still price the “manual      queries and performance tracking; marketing
    layers” — an inefficiency — for the sake of the     strategy support, such as market size assessment
    flexible capability to process custom requests.     and new market entry strategy; and marketing
                                                        support, such as production of presentations,
•   Perceived loss of control: Many asset
                                                        marketing brochures and editorial support.
    managers report this as a key stumbling block,
    despite an open mind about global sourcing.
                                                        Key Success Factors
    There is a material need for service providers to
    build tangible confidence-building measures to      Global sourcing arrangements are like a marriage,
    enable asset managers to cross the Rubicon.         except that getting a divorce is harder. There are
                                                        lessons for both asset managers and service
•   Benefits expectation mismatch: The “Global
                                                        providers to underpin rational decisions with
    Fund Manager Survey” shows asset managers
                                                        reasonable expectations to make this relationship
    realized cost savings of 20% vs. the expecta-
                                                        work. These include:
    tion of 30%. We believe that cost savings of
    30%-plus and material improvement in service        •   Be prepared for a long sales and negotiation
    quality can only be realized over time — at least       process.
    over three years — with concerted effort.
                                                        •   Do not underestimate the complexity of
The Next Frontier: Global Sourcing                          migration, whatever the deal structure.
Front-Office Operations                                 •   Key leadership stakeholder commitment,
As sell-side research dries up, asset managers              engagement and sponsorship is vital.
are hard-pressed for adequate research to
                                                        •   Define deliverables and metrics to assess
anchor investment decisions. While the larger               service excellence, from day one.
fund houses continue to have in-house research
teams, the same cannot be said of smaller and           •   Be honest to set reasonable expectations on
                                                            the benefits of global sourcing.
medium-size asset managers. Also, hedge funds
have always relied on the research expertise and        •   Have a well-defined operational, risk and
experience of their senior partners for investment          governance mechanism, from the beginning.
bets. However, senior partners are short on time
to comprehensively research themes and ideas
                                                        •   Remember, cost benefits are a given. Asset
                                                            managers are looking for service providers
in-depth to support high-conviction trades.                 that can offer a high
                                                            degree of standardized yet Global sourcing
The time is ripe for asset managers to seriously
                                                            custom services. Flexibility
consider global sourcing as a key lever to plug
                                                            is the name of the game
                                                                                         arrangements are
gaps in their research needs at a fraction of the
                                                            and an attribute winners like a marriage,
cost. In this model, while the onshore seniors will
be responsible for securities selection, they will be
                                                            will share.                  except that getting   a
better equipped to take investment calls with well-     •   Ensure that the individuals divorce is harder.
resourced support. Custody banks can shape and              who are already familiar
lead this trend with their investment management            with the business manage the transition. Invest
expertise, global footprint and ability to partner          upfront to retain talent and ensure continuity.
with knowledge process outsourcing (KPO) firms
that have a proven niche in financial, market and       •   Invest in a consultative, partnership-based and
                                                            asset manager-centric business model focused
strategic research support capabilities.
                                                            on harnessing sustained success. Shed your
Today, service providers have mature capabili-              world view — technology, custody or business
ties to offer offshore support for equity, credit,          process services — and instead adopt the asset
quantitative, market and business research. Also,           manager’s view of the world.
service providers have created scalable capa-
bilities to help the front office with marketing
                                                        Global Sourcing Outlook
strategy and support services.                          While global sourcing back-office functions such as
                                                        custody and fund accounting is a proven business
As sales and distribution is the second largest cost    proposition, global sourcing of middle- and some
item, asset managers can look at global sourcing        front-office functions are gaining traction. Today,


                               cognizant reports        7
Value Chain of Fund Management vs. Outsourcing and Offshoring

                                  70%

                                                        Back Office
                                  60%          ♦ IT services

       % outsourced / offshored                ♦ IT infrastructure                                      Middle Office
                                  50%            IT services
                                                 IT infrastructure
                                                                                                                                        Front Office
                                                                                    ♦ Fund accounting
                                                          ♦ Custody                                                                          ♦ Customer Service
                                  40%                                               ♦ Finance operations
                                                                                                            ♦ Investment operations             Customer Service
                                                      Procurement ♦                                              ♦ Reconcilliation
                                                                     ♦ Trade matching
                                                                       settlement        Fund accounting ♦ HR operations
                                  30%                 Procurement                        Finance operations♦ Organizational structure
                                                                       Trade matching           ♦ Legal                      Reconcilliation
                                                           Custody      settlement                                        ♦ Marketing♦ Research
                                                                                         Investment operations
                                                                                                                  HR operations
                                                                                                  Legal                                   Research ♦
                                  20%
                                                                                                            Organizational Marketing              Risk management
                                                                                                            structure
                                                                                                                                                  Risk management
                                  10%
                                                                                          Stage of operation
                                        ♦ Outsourcing          Offshoring


Source: “Global Fund Manager Survey,” February 2011
Figure 7




we see a clearly defined set of services that are                                                    providing checks-and-balances to the asset
appropriate and ready-made for global sourcing                                                       manager. The Madoff and Rajaratnam scandals
across the front-, middle- and back offices (see                                                     have underscored the need and the benefits of
Figure 7). Increasing service provider maturity,                                                     using a third-party for investment operations.
technology sophistication, regulatory scrutiny and                                                   Additionally, the use of a third-party, independent
the asset managers’ hunt for alpha and efficiency                                                    entity to value assets helps to bridge the trust
will constantly push and widen the perimeter of                                                      deficit gap.
“outsource-able” functions across the investment
operations’ value curve.                                                                             Global sourcing offers asset managers a strategic
                                                                                                     lever to drive greater efficiency, enhance transpar-
Regulators, boards, institutional and retail                                                         ency to redeem lost trust and lay the foundation
investors want to see strong, reputable firms                                                        for future growth and success.




    Footnotes
1
    Sri Lankan-born American Raj Rajaratnam — the co-founder of New York-based hedge fund management
    firm Galleon Group — was arrested by the FBI in October 2009 on charges of earning about $45 million
    through insider trading in shares of several public traded companies, including IBM, Intel and Google.
    Rajaratnam was found guilty in May 2011 on all 14 counts against him.
2
    Undertakings for Collective Investment in Transferable Securities (UCITS) legislation led to free
    marketing of investment funds across the European Union once registered in one EU member
    country.
3
    World Federation of Exchanges, Market Highlights.
4
    TheCityUK estimates based on PEREP Analytics, Thomson Reuters, European Private Equity & Venture
    Capital Association (EVCA), PricewaterhouseCoopers and Asian Venture Capital Journal data.
5
    Bank for International Settlements
6
    International Financial Services London estimates.
7
    Lipper Hindsight and PwC analysis, Dec. 31, 2010.



                                                            cognizant reports                           8
8
     State Street
9
     “Custody Business in the New Normal: Advantage Custodians,” Cognizant Research Center, December
     2010, http://www.cognizant.com/InsightsWhitepapers/Custody-Business-in-New-Normal.pdf
10
     Cognizant Research Center Analysis
11
     “Outsourcing Opportunities and Strategies: Global Fund Manager Survey Report,” RBC Dexia
     Investor Services, Accenture, February 2011, http://ic.rbcdexia.com/2011/02/outsourcing-opportu-
     nities-and-strategies/?utm_source=ptarmigan&utm_medium=adwordsen&utm_content=05&utm_
     campaign=outsourcingfeb11
12
     Lipper Hindsight and PwC analysis, Dec. 31, 2010.
13
     TheCityUK estimates.
14
     Bank for International Settlements
15
     “Strategic Considerations for Investment-Management Outsourcing,” EMC Corp.,
     http://www.emc.com/collateral/emc-perspective/h6817-investment-mgmt-outsourcing-ep.pdf
16
     “Middle Office Survey,” Beacon Consulting Group, March 2009,
     http://beaconcgi.com/news/beacon-consulting-group-releases-middle-office-survey-results



Author
Anand Chandramouli
Cognizant Research Center
anand.chandramouli@cognizant.com




About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-
sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry
and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50
delivery centers worldwide and approximately 111,000 employees as of March 31, 2011, Cognizant is a member of the
NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 1000 and is ranked among the top performing
and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.




                                         World Headquarters                  European Headquarters                 India Operations Headquarters
                                         500 Frank W. Burr Blvd.             Haymarket House                       #5/535, Old Mahabalipuram Road
                                         Teaneck, NJ 07666 USA               28-29 Haymarket                       Okkiyam Pettai, Thoraipakkam
                                         Phone: +1 201 801 0233              London SW1Y 4SP UK                    Chennai, 600 096 India
                                         Fax: +1 201 801 0243                Phone: +44 (0) 20 7321 4888           Phone: +91 (0) 44 4209 6000
                                         Toll Free: +1 888 937 3277          Fax: +44 (0) 20 7321 4890             Fax: +91 (0) 44 4209 6060
                                         Email: inquiry@cognizant.com        Email: infouk@cognizant.com           Email: inquiryindia@cognizant.com


© Copyright 2011, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is
subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

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Global Trends in Investment Operations Outsourcing

  • 1. • Cognizant Reports Global Trends in Investment Operations Sourcing Executive Summary the Rajaratnam scandal1 reopened the wounds of investor mistrust. With regulators calling for The Titanic disaster, in which 1,500 people perished, greater transparency and governance, asset resulted in a change to maritime rules, ensuring a managers are reexamining how pricing, audit- lifeboat seat for every passenger. Extraordinary ing and accounting functions are performed. events beget extraordinary responses. Similarly, the U.S. financial services industry hit the integrity • Bolster cost and operational efficiency and iceberg during the 2008 market implosion that effectiveness. Asset managers across the claimed the lives of many firms and bled the board have learned how to variabilize their markets and economy, as well. cost structures, following the Great Recession, a long-tailed event that exposed the fault lines With the global financial market meltdown seared of carrying high fixed costs when assets under indelibly into asset managers’ memories, the hope management (AUM) vaporize. is that lessons learned from combating this once- in-a-lifetime crisis will be put to good use. The • Manage complexity. Institutional investors conditions across the investment management demand the engagement of reputable third landscape make it ripe for structural changes parties to value complex or non-liquid assets, within the investment operation function — the such as over-the-counter derivatives. fulcrum on which investment management is based. Global sourcing offers asset managers a The sharp rally of equity prices since March 2009 key lever to efficiently redesign their investment (which has boosted assets under management) operations — front-, middle- and back-office — to is unlikely to breed complacency or blunt asset bolster their long-run competitive advantage. managers’ resolve to redraw the structural contours of investment operations. Instead, asset Global sourcing offers the lifeboat that asset managers are best positioned to initiate strategic managers need to: change programs to address the long-term com- petitive needs of their firms. • Address the issues of trust and trans- parency that regulators and institutional To win in the new industry order, asset managers investors demand. Integrity, the non-negotia- should use the current benign market conditions ble asset, is a major challenge these days for to partner with reputable service providers and asset managers, as well as other players in initiate strategic global sourcing programs to the financial services business. On the heels anchor their institutions on a sustainable growth of Bernard Madoff’s $50 billion Ponzi scheme, path with reliable and efficient operating models. cognizant reports | may 2011
  • 2. Global Sourcing 1.0: A Services Evolution Credit-Fueled Equity Markets Boom Last decade’s initial wave of global sourcing investment operations was driven by three $ trillion factors: 70 60.8 • Capacity crunch fueled by rapid growth. 60 50.7 • IT platform integration driven by consolidation. 50 40.9 • Legacy systems upgrades to support global 40 31.0 30.6 36.8 reach. 30 26.6 22.8 20 To comprehend the evolution of global sourcing 10 in investment operations, it is pertinent to under- 0 stand the investment landscape at the turn of 2000 2001 2002 2003 2004 2005 2006 2007 the century. The 2000-2010 time period can be � World Equity Market Capitalization divided into three parts: 1. The recession following the dot.com bust (2000-2002). Source: World Federation of Exchanges, 2. The credit-fueled boom (2003-2007). 2008 Market Highlights 3. The Great Recession (Dec. 2007-June 2009). Figure 1 These factors laid the foundation for the first wave of investment operations global sourcing. First, the Offshore service centers: Thanks to “light credit-fueled boom led to a dramatic expansion of touch” regulations for both marketing and dis- products (i.e., hedge funds, OTC derivatives, tra- tributing funds, offshore service centers such as ditional equities and private equity). Second, the Luxembourg and Ireland witnessed rapid growth. creation of the EU and the subsequent UCITS2 Enabled by a well-developed set of laws that legislation created additional momentum. And facilitate the creation and distribution of cross- third, the material emergence of offshore service border funds,7 these locations evolved into centers in Ireland and Luxembourg, thanks to mainstream investment destinations for both “light touch” regulation, made it easier for firms private and retail funds. Regardless of national- to transfer work to trusted third parties. ity, asset managers use these locations to launch and distribute funds and tap into the global Credit-fueled boom: Between 2003-2007, all capital pool. asset classes and the various derivative instru- ments registered two- to three-fold growth, The exponential growth in assets and complexity thanks to demand pull fueled by loose monetary exposed and accentuated asset management policy and cheap credit made widely available firms’ inefficient IT systems and internal across markets. processes. It was the classic case of systems and processes lagging growth. As a result, initial global • The World Equity Market capitalization3 sourcing arrangements were spawned, primarily increased by 160%, from $22.8 trillion to $60.8 trillion (see Figure 1). to accomplish the following: • Private equity assets under investment4 • Support systems integration, thanks to rapid increased by 390%, from $79 billion to $308 consolidation in the industry. billion. Private equity funds raised increased by 540%, from $89 billion to $493 billion. • Upgrade and build on legacy systems. While asset managers were becoming more regional • OTC derivatives outstanding5 increased by and global in their outlook, their systems were 420%, from $142 billion to $598 billion. built for country-specific trading, distribution • Hedge funds assets6 increased by 575%, from and reporting. $150 billion to $860 billion. • Address the growing pains in the middle Creation of EU and UCITS legislation: This legisla- office. Middle-office systems were disparate, tion promoted cross-border investing and the global and straight-through automation was non- distribution of funds. A wave of M&As across the existent, thanks to multiple interfaces from U.S. and Europe ensued, creating new asset man- custodians, brokers, investment managers and agement firms of material scale and complexity. other third parties. cognizant reports 2
  • 3. While many asset managers handed over their This experience exposed the anomaly of cyclical back-office operations, as well as pieces of their revenue and fixed cost structure, and asset middle office,8 to investment services firms (see managers learned the tough lesson of focusing Figure 2), a few also set up their own captive back- on cutting expenses, seeking efficiencies and office operations with mixed success. With their variabilizing the cost structure. proven expertise in back-office functions such as custody and fund accounting, custodial banks The business priorities for asset managers are became natural partners for asset managers to to remain competitive and look toward a more outsource parts of their middle-office functions. realistic return on equity (RoE). The credit crunch Over time, custodial banks invested in building and risk aversion have led to a more realistic progressive platforms to support the middle- and assessment of what constitutes achievable front-office needs of asset managers. With proven returns on equity. A recent survey, “Global Fund capability, custodial banks are best positioned to Manager Survey, February 2011,” clearly highlights ride the next wave of global sourcing vis-à-vis the somber mood of asset managers on the RoE other service providers and delivery models.9 front.11 Of surveyed managers, 59% project an RoE of less than 15% for the industry (see Figure 4). Global Sourcing 2.0 On the cost-to-income parameter, 24% of asset The next wave of middle- and front-office global managers surveyed clearly see an opportunity sourcing will be driven by market and regulatory to bolster efficiency; meanwhile, 36% of asset forces, complex products such as derivatives managers believe their cost per head was higher and asset managers’ need to focus on the hunt than the industry average. for alpha. Global sourcing of investment operations offers In the post-Lehman world, asset managers confront asset managers the best levers available to vari- a “new normal” — a tough growth environment, abilize their fixed cost structures and drive cost cost discipline, demand for more transparency, efficiencies. Some examples of this include: stringent regulations and scrutiny of complex products such as derivatives. These forces provide Growth: In Europe, consolidation and the increase the structural underpinnings for the next wave of in pan-European distribution patterns require global sourcing investment operations. asset managers to streamline and improve opera- tional effectiveness and efficiency throughout the Thanks to the sharp global rally in equities since front-, middle- and back-office. UCITS funds are March 2009, many leading asset managers have now distributed globally. This global expansion12 reported robust AUM numbers10 (see Figure 3). drives the need for efficient investment opera- While the AUM phenomenon is cyclical, the tions, underscoring the need for a global sourcing 2008 cuts were deep, and the ensuing bleeding partner. nearly hemorrhaged many asset managers. Investment Lifecycle Overview Front Office Middle Office Back Office Asset Transfer Trade Execution Investment Operations Fund Accounting Global Custody Management Agency • Asset Gathering • Trade Order • Transaction Management • General Ledger • Safekeeping • Shareholder • Research Management • OTC Derivatives Processing • Security Pricing Assets Servicing • Portfolio • Order Execution • Data Management • NAV Calculation • Trade Settlement Modeling • FIX Connectivity • Cash Administration • Reconciliation • Cast Availability • Performance & Analytics • Daily, Monthly & • Failed Trade Ad hoc Reporting Reporting • Corporate Actions Processing • Reconciliation • Portfolio Recordkeeping & Accounting • Income/ Tax Reclaims • Reconciliation Processing • Client Reporting • Fee Billing • Client Data Warehouse Source: State Street Figure 2 cognizant reports 3
  • 4. Assets Under Management T. Rowe Federated Bank of Janus State Asset Price Franklin Eaton Investors BlackRock New York Invesco Capital Street Management Group Resources Vance Inc. (Dec. 31) Mellon (Dec. 31) Group Corp. Firms (TROW) (March 31) (Oct. 31) (Dec. 31) (Dec. 31) (Dec. 31) (Dec. 31) (Dec. 31) AUM (in $bn) 3,34.7 491.6 237.4 1,124 128.6 142 482 167.7 1,700 2006 RoE 21.80% 19% 37.40% 3% 32.20% 26% 11.50% 5.80% 16.20% OM* 43.25% 31.50% 22.49% 30% 32% 23.40% 25.53% 28.57% AUM (in $bn) 400 576 301.6 1,356 160 1,121 529.3 206.7 1,900 2007 RoE 24.10% 24.20% 37.90% 8.60% 62.30% 6.90% 10.20% 6.70% 13.40% OM 44.83% 34.00% 31.68% 30.68% 32% 32.38% 25.60% 31.27% 32.40% AUM (in $bn) 276.3 591.1 407.3 1,307 123 928 377.1 123.5 1,400 2008 RoE 19.70% 22.50% 53% 6.50% 81.50% 5.60% 8.50% 8.50% 14.80% OM 40.23% 35.13% 29.52% 32.84% 33% 19.38% 22.60% 32.12% 32.39% AUM (in $bn) 391.3 421 389.3 3,346 154.9 1,115 459.5 159.7 1,900 2009 RoE 15% 11.70% 37.40% 3.60% 37.50% -3.70% 4.70% -75.60% 13.20% OM 37.72% 29.70% 29.75% 32.20% 26% -24% 18.40% -79.83% 33.26% AUM (in $bn) 482 586.8 358.2 3,560 185.2 1,172 616.5 169.5 2,000 2010 RoE 20.40% 18.70% 36.40% 7.90% 42.50% 7.80% 5.60% 13.60% 9.50% OM 44.56% 33.74% 31.69% 36.74% 31% 27.85% 16.90% 27.72% 26.11% *Operating margin Source: Cognizant Research Center Analysis Figure 3 In the U.S., the trend to become global, both in operations infrastructure has not kept pace and scope of business and distribution of funds, lags the market. This gap can be addressed by is more pronounced. Today, the U.S. asset global sourcing arrangements. management landscape is more complex, encom- passing non-U.S. subsidiaries and a global range The ability to manage complex instruments: of assets and investor base. The advantage in Surging OTC derivatives trade volumes14 add global sourcing for U.S. asset managers lies in stress to legacy systems designed to process finding a partner to help them scale and reach traditional equity and fixed income products. In new markets and investors to support their global many asset management firms, these legacy objectives. systems are adapted to handle nontradition- al trades, thereby heightening operational Unlike Europe, Asia is a large, fragmented market- risks. Global service providers have built scal- place, and there is no pan-Asian regulation to drive able global platforms to fulfill the unique needs an open market. In such a market, offshore fund of derivative transactions. From valuing complex structures present the easiest way to distribute funds quickly across the region. Asian asset Fund Manager Targeted Equity Returns managers have realized that gaining a pan-Asian footprint fast is best achieved by partnering with <10% 14% global investment servicing providers. 10% - 15% 45% Sovereign wealth funds: While traditional asset managers continue to globally source services, 16% - 20% 14% entities such as sovereign wealth funds (SWFs) are >20% 17% actively exploring global sourcing opportunities. Not sure, No answer 10% Today, SWFs have $4.3 trillion of assets under management.13 Thanks to the commodities and 0 10% 20% 30% 40% 50% natural resources price boom, AUMs have grown at a fast clip over the last five years. While the Source: “Global Fund Manager Survey,” February 2011 capital pool has expanded quickly, the IT and Figure 4 cognizant reports 4
  • 5. Investment Operations Outsourcing Services Trade Data Record Corporate Risk Recon- Post-trade Reporting & Front Office Back Office Services Management Keeping Actions Management cilliation Compliance Analysis • Asset gathering • Trade • Security • Institutional • Voluntary and • VaR • Custodian • Event-driven • Daily, • Custody confirmation master involuntary modeling and monitoring monthly, • Client servicing • Private client • Unit value • Trade file processing • Operational third-party • Regulatory ad hoc accounting • Market • Managed management management settlement • Pricing data • Event control reporting (i.e., daily research and accounts reporting monitoring • Cash, position, NAVs, etc.) information • Trade • Reference • Income/tax • Process and • Exception and transaction management notification data • Reference audit review management • Client reporting • Transfer agency reclaims reconciliations • Strategy • Custodian links data update • Collateral system • Performance • Cash • Claims review measurement management management • Broker links management and analytics • Pre-trade • Cash compliance forecasting • Trade order management • Trade execution Source: EMC Corp. Figure 5 derivatives, to handling associated needs (such Unlike more commoditized back-office functions as collateral management, data integration and such as custody and fund accounting, global reporting), larger global service providers today sourcing of middle-office operations is not a “cost offer these services in a variety of operating race to the bottom.” According to the Beacon models. Consulting Group survey, three service priorities are speed, accuracy and cost Institutional investors demand involvement of (see Figure 6). Eighty-six Global service third parties when it comes to valuations of percent of respondents said providers have built complex or nonliquid assets, such as OTC deriva- accuracy is the most important tives. This further adds heft to the global sourcing factor, while only 12% said cost scalable global argument. As pressure on asset managers grows, was important. In fact, 50% of platforms to fulfill the valuation process is shifting to independent respondents clearly said that the unique needs third parties to avoid conflicts of interest. cost was not an important factor at all when it comes to of derivative Madoff fraud: The resultant call for greater transparency and governance is forcing asset middle-office outsourcing. transactions. managers to reexamine how pricing, auditing To address these factors, major global services and accounting functions are performed. Globally providers such as State Street, Northern Trust, sourcing these services can help asset managers BNY Mellon and JP Morgan are today joined score on transparency and cost efficiency goals. by niche service providers, such as Citi, for Key Global Sourcing Trends hedge funds; established technology solutions The global sourcing market continues to Top Priority: Accuracy be dominated by custodial banks, but many technology and business process service Q: Based on expectations of a service provider, rank accuracy, speed and low cost in order of importance. providers are challenging the status quo with 100 niche platform-based service offerings. 86% In this dynamic market, we see increasing 75 competition to the custodial banks from both 55% 50% 50 technology and business process global sourcing 43% 38% services providers. Both competitors are striving 25 to capture the maximum share of the investment 12% operations value curve15 (see Figure 5). 7% 7% 2% 0 According to a Beacon Consulting Group survey,16 Accuracy Speed Low Cost 67% of fund managers have completed a formal � Most Important � Somewhat Important � Not as Important review of their middle-office operations in the last Source: “Middle Office Survey” Results, year to identify cost savings opportunities and Beacon Consulting Group improve service quality. Figure 6 cognizant reports 5
  • 6. providers like SEI and SS&C Technologies; and a specific function or a small set of services. This many business process outsourcing companies cautious approach to global sourcing addresses that have built advanced financial analysis and asset managers’ fear of losing control and helps research capabilities. them take measured, calibrated steps in their global sourcing mission. Global Sourcing Deal Structures While this model potentially offers a higher Given ongoing trends, we see three kinds of success rate with its calibrated approach, it suits deal structures: The lift-out model, conver- vendors that do not have a mature enterprise sions and component-based solutions. While the platform solution. lift-out model and conversion arrangements are prevalent, the component-based solution is a Global Sourcing Drivers and Concerns nascent idea that is just now beginning to play Asset managers view cost reduction as a necessary out in the market. but insufficient condition in the global sourcing Lift-outs: In this arrangement, the global service decision calculus. Competition has ensured near- provider takes over the entire operation, including homogenized service provider rate cards across staff and IT platforms. While the asset manager the board, with little or no differentiation. While realizes reduced fixed costs and a fraction cost reduction is a given, other factors such as of variable costs, the service provider must service flexibility, service quality and access to cautiously tread in dealing with staff, given the advanced technology will differentiate winning human sensitivities involved. However, the benefit service providers. for the service provider is the ready availability of Asset managers are striving to variabilize their an experienced group of human resources. cost base, and 84% of asset managers in the While technology is part of the lift-out deal, the survey rate flexibility (i.e., the ability of the service systems that are ”lifted” are more often those providers to scale operations up or down) as a that need to be reengineered into a single, very important driver. efficient platform. With the potential for disparate The key anecdotal concerns of asset managers legacy systems across the industry, this effort will include the following: be material. • Reputational risk: By restricting service While this model is comprehensive in scope, it is providers to only the largest players, asset highly complex to execute. managers seek to mitigate reputational risk. This factor bestows on custodian banks a Conversion: The conversion model may or may formidable competitive advantage vis-à-vis not take on any of the legacy applications or staff. the competition. To put it simply, the existing business is transferred onto new/proprietary systems run by the service • Increasing complexity: While service provider. Empirical evidence points to a maturing providers have proven capability to deliver capability of service providers in building scalable services like custody, fund accounting, etc., yet flexible platforms that have materially reduced the same cannot be said of servicing complex the transfer time. Today, deals of this nature are instruments such as derivatives. typically completed in less than a year. • Custom requests: Most often with their stan- dardized processes, systems and operating The key to success lies in the service provider’s models, service providers tend to struggle to understanding of business needs; moreover, an cope with custom requests. effective conversion is underpinned by robust and tested technology. • Price of standardization: Palpable pricing conflicts are inevitable between service pro- Component-based model: In this model, only viders with fully automated systems vs. those select portions of the operations are outsourced without such systems. There is a tradeoff over time. Component-based global sourcing is a between efficiency and flexibility that service nascent phenomenon. It helps chart the middle providers must handle with utmost caution. path for risk-averse asset managers who may not For instance, while the service provider with a be comfortable parting with all their operations in slick enterprise system will score well on effi- a block deal. This option fits in neatly with those ciency, it may well be criticized for its inability asset managers who need third-party support for to process custom requests, eroding its pricing/ cognizant reports 6
  • 7. bargaining power. And whereas the service functions such as funds marketing presentations; provider that bundles basic systems with production of shareholder reports; sales support layers of manual intervention will get knocked activities, such as RFP completion, replies to sales for efficiency, it may still price the “manual queries and performance tracking; marketing layers” — an inefficiency — for the sake of the strategy support, such as market size assessment flexible capability to process custom requests. and new market entry strategy; and marketing support, such as production of presentations, • Perceived loss of control: Many asset marketing brochures and editorial support. managers report this as a key stumbling block, despite an open mind about global sourcing. Key Success Factors There is a material need for service providers to build tangible confidence-building measures to Global sourcing arrangements are like a marriage, enable asset managers to cross the Rubicon. except that getting a divorce is harder. There are lessons for both asset managers and service • Benefits expectation mismatch: The “Global providers to underpin rational decisions with Fund Manager Survey” shows asset managers reasonable expectations to make this relationship realized cost savings of 20% vs. the expecta- work. These include: tion of 30%. We believe that cost savings of 30%-plus and material improvement in service • Be prepared for a long sales and negotiation quality can only be realized over time — at least process. over three years — with concerted effort. • Do not underestimate the complexity of The Next Frontier: Global Sourcing migration, whatever the deal structure. Front-Office Operations • Key leadership stakeholder commitment, As sell-side research dries up, asset managers engagement and sponsorship is vital. are hard-pressed for adequate research to • Define deliverables and metrics to assess anchor investment decisions. While the larger service excellence, from day one. fund houses continue to have in-house research teams, the same cannot be said of smaller and • Be honest to set reasonable expectations on the benefits of global sourcing. medium-size asset managers. Also, hedge funds have always relied on the research expertise and • Have a well-defined operational, risk and experience of their senior partners for investment governance mechanism, from the beginning. bets. However, senior partners are short on time to comprehensively research themes and ideas • Remember, cost benefits are a given. Asset managers are looking for service providers in-depth to support high-conviction trades. that can offer a high degree of standardized yet Global sourcing The time is ripe for asset managers to seriously custom services. Flexibility consider global sourcing as a key lever to plug is the name of the game arrangements are gaps in their research needs at a fraction of the and an attribute winners like a marriage, cost. In this model, while the onshore seniors will be responsible for securities selection, they will be will share. except that getting a better equipped to take investment calls with well- • Ensure that the individuals divorce is harder. resourced support. Custody banks can shape and who are already familiar lead this trend with their investment management with the business manage the transition. Invest expertise, global footprint and ability to partner upfront to retain talent and ensure continuity. with knowledge process outsourcing (KPO) firms that have a proven niche in financial, market and • Invest in a consultative, partnership-based and asset manager-centric business model focused strategic research support capabilities. on harnessing sustained success. Shed your Today, service providers have mature capabili- world view — technology, custody or business ties to offer offshore support for equity, credit, process services — and instead adopt the asset quantitative, market and business research. Also, manager’s view of the world. service providers have created scalable capa- bilities to help the front office with marketing Global Sourcing Outlook strategy and support services. While global sourcing back-office functions such as custody and fund accounting is a proven business As sales and distribution is the second largest cost proposition, global sourcing of middle- and some item, asset managers can look at global sourcing front-office functions are gaining traction. Today, cognizant reports 7
  • 8. Value Chain of Fund Management vs. Outsourcing and Offshoring 70% Back Office 60% ♦ IT services % outsourced / offshored ♦ IT infrastructure Middle Office 50% IT services IT infrastructure Front Office ♦ Fund accounting ♦ Custody ♦ Customer Service 40% ♦ Finance operations ♦ Investment operations Customer Service Procurement ♦ ♦ Reconcilliation ♦ Trade matching settlement Fund accounting ♦ HR operations 30% Procurement Finance operations♦ Organizational structure Trade matching ♦ Legal Reconcilliation Custody settlement ♦ Marketing♦ Research Investment operations HR operations Legal Research ♦ 20% Organizational Marketing Risk management structure Risk management 10% Stage of operation ♦ Outsourcing Offshoring Source: “Global Fund Manager Survey,” February 2011 Figure 7 we see a clearly defined set of services that are providing checks-and-balances to the asset appropriate and ready-made for global sourcing manager. The Madoff and Rajaratnam scandals across the front-, middle- and back offices (see have underscored the need and the benefits of Figure 7). Increasing service provider maturity, using a third-party for investment operations. technology sophistication, regulatory scrutiny and Additionally, the use of a third-party, independent the asset managers’ hunt for alpha and efficiency entity to value assets helps to bridge the trust will constantly push and widen the perimeter of deficit gap. “outsource-able” functions across the investment operations’ value curve. Global sourcing offers asset managers a strategic lever to drive greater efficiency, enhance transpar- Regulators, boards, institutional and retail ency to redeem lost trust and lay the foundation investors want to see strong, reputable firms for future growth and success. Footnotes 1 Sri Lankan-born American Raj Rajaratnam — the co-founder of New York-based hedge fund management firm Galleon Group — was arrested by the FBI in October 2009 on charges of earning about $45 million through insider trading in shares of several public traded companies, including IBM, Intel and Google. Rajaratnam was found guilty in May 2011 on all 14 counts against him. 2 Undertakings for Collective Investment in Transferable Securities (UCITS) legislation led to free marketing of investment funds across the European Union once registered in one EU member country. 3 World Federation of Exchanges, Market Highlights. 4 TheCityUK estimates based on PEREP Analytics, Thomson Reuters, European Private Equity & Venture Capital Association (EVCA), PricewaterhouseCoopers and Asian Venture Capital Journal data. 5 Bank for International Settlements 6 International Financial Services London estimates. 7 Lipper Hindsight and PwC analysis, Dec. 31, 2010. cognizant reports 8
  • 9. 8 State Street 9 “Custody Business in the New Normal: Advantage Custodians,” Cognizant Research Center, December 2010, http://www.cognizant.com/InsightsWhitepapers/Custody-Business-in-New-Normal.pdf 10 Cognizant Research Center Analysis 11 “Outsourcing Opportunities and Strategies: Global Fund Manager Survey Report,” RBC Dexia Investor Services, Accenture, February 2011, http://ic.rbcdexia.com/2011/02/outsourcing-opportu- nities-and-strategies/?utm_source=ptarmigan&utm_medium=adwordsen&utm_content=05&utm_ campaign=outsourcingfeb11 12 Lipper Hindsight and PwC analysis, Dec. 31, 2010. 13 TheCityUK estimates. 14 Bank for International Settlements 15 “Strategic Considerations for Investment-Management Outsourcing,” EMC Corp., http://www.emc.com/collateral/emc-perspective/h6817-investment-mgmt-outsourcing-ep.pdf 16 “Middle Office Survey,” Beacon Consulting Group, March 2009, http://beaconcgi.com/news/beacon-consulting-group-releases-middle-office-survey-results Author Anand Chandramouli Cognizant Research Center anand.chandramouli@cognizant.com About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out- sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 111,000 employees as of March 31, 2011, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 1000 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters European Headquarters India Operations Headquarters 500 Frank W. Burr Blvd. Haymarket House #5/535, Old Mahabalipuram Road Teaneck, NJ 07666 USA 28-29 Haymarket Okkiyam Pettai, Thoraipakkam Phone: +1 201 801 0233 London SW1Y 4SP UK Chennai, 600 096 India Fax: +1 201 801 0243 Phone: +44 (0) 20 7321 4888 Phone: +91 (0) 44 4209 6000 Toll Free: +1 888 937 3277 Fax: +44 (0) 20 7321 4890 Fax: +91 (0) 44 4209 6060 Email: inquiry@cognizant.com Email: infouk@cognizant.com Email: inquiryindia@cognizant.com © Copyright 2011, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.