Cognition LLP's Chief Innovation John Rider presents the differences between NewLaw and BigLaw.

1. NEWLAW v. BIGLAW
David Beats Goliath and Joins Him
Too
John Rider
Cognition LLP

2. Why NewLaw?
technology
better service delivery
work-life balance
cost predictability
wasteful overheadcommoditization
broken partnership model
flexible pricing
disaggregation
specialization

3. Clients
 budget certainty
 contextual advice
 expertise/experience
 business knowledge
Disconnected Stakeholders
Lawyers
 billable targets
 caveats
 students/juniors
 law firm ranks

4. Evolution of Corporate Counsel
Historical TodayYesterday
Outside
Counsel
Outside
Counsel Outside
Counsel
In-House
Counsel
In-House
Counsel
In-House
Counsel
LPO
LPO
Huge, Bet
Company

5. Increasing Legal Options
CLO- Project
Manager

6. Legal Services Landscape
In-House
Governance & risk management
Compliance programs
Litigation management
IP / IT
Transactions
Contracts
Manage service providers
Outside
Counsel
Specialized & bespoke
services (litigation, complex
transactions, tax, bankruptcy,
multinational intricacies)
LPO
Providers
Litigation support
Contract management support
Compliance process support

7. Paying the Right Price
LEVEL OF COMMUNICATION/INTERACTION B/T CLIENT & FIRM
GREATER
CLIENT
RISK
GREATER
FIRM
RISK

8. Increasing Pressure for Lawyers
competition
politics of partnership
time demands
workload
business development
quotas

9.  Client pricing pressure
 Reliance on deal work
 Disloyal partnership
 Size of Canadian market
 Global competition
 New models
Strains on BigLaw

10.  Imbedded lawyers
 Best-of-breed credentials
 Low overhead
 Flexible/customizable basis
 Integrated with client team
Cognition Innovation

11.  Choose workload
 Flexible environment
 No billable quotas
 Non-partnership track
 Different culture
Cognition Lawyers

12. Experienced Counsel
Average experience among Cognition lawyers:
They also had a combined
total of:
in-house experience before
joining Cognition
XXX
Years
This means that Cognition’s
Lawyers currently have a total of:
in-house experience
XXX
Years
Cognition’s Lawyers spent
a total of:
working in law firms before
moving on to in-house
positions
XXX
Years

13. Kind of Lawyers we Attract

14. Kind of Lawyers we Attract

15. Media Attention
“The principles behind Cognition…include being tech-savvy,
efficiency-conscious, low-overhead and partner-free.”
“[Cognition] is part of a new breed of small, nimble law firms thriving
at a time when traditional corporate firms are seeing their profits
squeezed”
“The key to reducing fees to a fraction of [Cognition’s] Bay Street brethren? Cut
out the marble-adorned offices and hire senior lawyers who can handle projects
without assistants and junior associates.”
Cognition named one of
Canada’s fastest growing
businesses for a third year
in a row!“Cognition LLP [is] shaking up the market with new ways of
providing legal services, such as fixed-fee services.”

16.  Consulting service
 Contract management
 McCarthy Tétrault partnership
 Technology rollout
 Expansion
Cognition’s Future

17. John Rider
Cognition LLP
jrider@cognitionllp.com
416-348-0313 x104