1) Participatory media refers to media that allows everyone to participate in content creation and conversation through things like comments, forums, and blogs. 2) The presenter discusses their experience with participatory media on the website IBNLive.com, which pushed user comments and introduced blogging and podcasts to allow more participation. 3) Challenges with participatory media include that it is difficult to scale due to resource needs, advertisers dislike unpredictable content, and legal issues can arise from user comments.

1. Participatory Media: The view from inside June 07, 2008

7. I CAN HAS MY SOCIAL MEDIA PLZ?

8. First A fair warning * * Do not attempt this stunt at your Web 2.0 household

9. Because. This. Could. Hurt.

10. Brace for impact Ready?

11. Here we go There is nothing called social media

12. Once more, louder & clearer There is nothing called social media

13. WTF? BUT..

14. WTF? BUT…. WHY??

45. The greatest challenge for both ______ Media proponents and the non-believers is this:

46. The greatest challenge for both ______ Media proponents and the non-believers is this:

47. The greatest challenge for both ______ Media proponents and the non-believers is this: How do you – as an established media entity or otherwise – compete with funny speaking dogs and cats for prominence in the same space?