1. Sample Business Plan

2. What is the product?
 One mark Questions booklet

3. Why people buy one mark questions
Booklet?
Around 7.5 lakhs people appear every year for
12th exam in India
Physics, Chemistry, Biology has 30 questions
Computer science has 75 one mark questions

4. Who are the Customers?
Students
Teachers

5. Product Name
“Soar High” - Think well, Solve Better

6. Why buy “Soar High”?
Cost Effective
‘ * ‘ pattern to differentiate questions

7. Do competition exists?
Perfect Competition
Few Competitors are:
Directorate of School Education
Focus
Online blogs, websites etc E.g. Kavisolai

8. Is competitive Advantage?
Minimum cost is Rs 40 with basic features
Usually same questions repeated over editions

9. How sell “soar High”…
Direct selling from sellers no distributors
involved
Outside schools

10. Cost cuts and increase profit margin…
More production = More Profit
Direct selling no distributors for selling less
volume
Increase capital likely for high profits

11. How many people needed?
Owner
Sales person
Skilled question setter.

12. Setting milestones?
Initially for one subject ( math )
Achieving target 500 copies in 12 days
Release every 500 copies on 15th day.
More subjects included also for entrance exams.

13. Cost calculation?
 Total Cost for 500 Copies (Rs 28 per unit)
500*28 = 14000
 Total Revenue 500*35 =17500
 Selling and distribution cost Rs 500
 Computer Charges and Question setting
charges Rs 1000
 Total Profit = Total Revenue – Total Cost +
Selling charges + Computer
Charges
= 17500 – (14000 + 500 +1000)
= 2000