Four Questions to Guide Your Media Research
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The next time you’re putting together a media list, use this checklist to help keep your media research on track
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Four Questions to Guide Your Media Research
- 1. FOUR QUESTIONS TO GUIDE YOUR MEDIA RESEARCH
- 2. Crafting the perfect pitch can be daunting, especially when 69% of journalists spend less than a minute reading them. That’s why choosing the right journalist is crucial.
- 3. The next time you’re putting together a media list, use this checklist to help keep your media research on track...
- 4. Does their beat match your topic? Are they influential? Is their audience your target audience? Are they the best person at that outlet? 1 FOUR QUESTIONS TO GUIDE YOUR MEDIA RESEARCH 2 3 4
- 5. 1. DOES THEIR BEAT MATCH YOUR TOPIC? Knowing a reporter’s beat sheds light on their interests and themes, which will ultimately determine if your story can help extend their subject matter Read a writer's prior articles thoroughly before pitching them. You'll get an idea of their writing style, which will help you craft a more targeted and persuasive pitch.
- 6. 2. ARE THEY INFLUENTIAL? Taking a look at a journalist's social profiles will give you an idea of their level of influence Scrolling through a Twitter account is a great way to get a glimpse of their interests and see how they interact with their audience Peeking into who they follow on Twitter may also lead you to additional journalists and influencers who would love to hear your story
- 7. 3. DOES THE REPORTER’S AUDIENCE MATCH YOUR TARGET AUDIENCE? Make sure that the reporter's audience aligns with who you need to reach Never count out the importance of smaller and more niche publications whose audiences may be more engaged
- 8. 4. WHEN AN OUTLET HAS MORE THAN ONE REPORTER ON A BEAT, WHO GETS THE PITCH? Sending the same pitch to multiple journalists within one outlet is a huge PR faux pas. Do the work to figure out the exact right person Adapt your pitch to present an angle specific to the journalist's area of interest Pitching an event? Use a media advisory to reach assignment desks
- 9. For more media relations tips, download our whitepaper: All Press is Good Press: Best Practices for Creating Media Friendly Content