- Tutors can charge $40-55 per hour for tutoring services which is a premium price regardless of location. The hourly rate should remain fixed regardless of the subject being tutored.
- When setting rates, tutors should check with local competitors to stay competitive and only negotiate up to $5 off the set rate if customers want to negotiate.
- When booking tutoring sessions, tutors should listen to the customer's needs, ask questions to understand the student's challenges, then pitch the one-on-one in-home tutoring services and schedule a session.
3. You need to check around with the competitors in your
region to find out what they are charging to stay
competitive. After checking around, set your hourly rate.
$40-$55 an hour is a premium price for tutoring regardless
of locality.
4. Does the hourly rate fluctuate with the subject being
taught?
5. No, have a fixed hourly rate whether you are tutoring
kindergarten Spelling or high school Physics. What does
fluctuate is how much you are going to pay the tutor
based on his or her credentials and the driving distance to
the student's home.
7. There is very little negotiation in regard to your rates. $5 is
typically all you should negotiate with a customer if it
does come down to such a small sum.
9. The business line rings, and you pick it up."Tutoring
Service, how can I help you?""I have a son who really
needs help in Algebra," the mom says.
10. Step # 1: Let the potential customer talk while you listen.
Sympathize with what they say. "I can understand that; a
lot of students have trouble with Algebra. I had trouble
with Algebra when I was a kid." I did.
11. Step #2: Ask them a host of questions. "Well, where does
your son go to school?" "When did he start having
problems in math?" "Does he have learning problems?"
Let them talk. Build camaraderie with the parent.
12. Step #3: Tell them about how your tutoring service
works, your tutoring credentials, and go for the close.
"We're a one-to-one, in-home tutoring service. Instead of
you driving to a traditional learning center, I come to you
on your schedule so you don't have to fight traffic.
Now, I'm taking a look at my schedule, would you like me
to come out there Sunday from 4-6?"
13. Step # 4: "Ok, Sunday from 4-6 will be fine" the mom says.
At the point, the business relationship has initiated.
14. After every tutoring session, the tutor--or you--should give
the parent an update on how the session went. This
should either be done through email or phone call-email is
preferable because it's in writing.
15. I hope this has been a helpful article on the process of
selling a $40-$55 an hour tutoring fee. Good luck!