Starbucks strategic initiatives

1. Mar 31, 2008 Paul Cianciolo Priyanka Dwivedi Christopher Greco Young Jang Derrick Peña Getting back to our roots

2. Stock Price($) Source: http://Finance.yahoo.com Mar 2007 Mar 2008 -50% Starbucks’s Stock Price Has Decreased 50% in The Past Year 32 17 PROBLEM

3. (%) Source: Starbucks fiscal 2007 annual report Starbucks’ Revenue Growth Has Been Slowing For Three Years PROBLEM

4. the $22 billion-a-year restaurant Goliath McDonalds Dunkin' Donuts Starbucks’ Faces Growing Competition PROBLEM

6. Source: Starbucks fiscal 2007 annual report Starbucks A Long History of Growth

7. Source: Starbucks fiscal 2007 annual report (Company-operated stores open 13 months or more) (%) 2002 2003 2004 2005 2006 2007 - 50% Starbucks has attempted to turn this around by eliminating the lowest performing 100 stores Starbucks' Same Store Sales Have Decreased Over The Past Three Years

11. Thank You!