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Icfct Social Media Webinar2 Apr2011
- 2. Where should you focus your energy?
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- 3. Why LinkedIn for Coaching?
} It’s where your clients hang out
} It’s where people can connect with you
anonymously before they connect directly
} It positions you as a 21st century businessperson
} It’s where business relationships start
} And oh, by the way, It works!
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- 4. Coaching is Still a People Business
} Social media is a platform for creating and
nurturing relationships
} Social media is inexpensive (mostly free)
} Mass two-way communication leads to…
◦ One-on-one conversation…which leads to
◦ Business!
} Social media is viral by nature
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- 5. Social Networking - Basic Facts
} People like working with people they know and trust
} It’s a way to communicate with your SOI
} It’s all about leads, leverage & referrals
} It’s the fastest growing application in the history of
the web
} You are developing your ‘brand’ online
} You can communicate systematically
} It’s easy and it’s fun!
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- 6. So Where Do You Begin?
} Start with the end in mind – set business goals
◦ How many clients do you want to next year?
◦ What is your coaching specialty?
} Have a clear marketing message
◦ Do you have a tag line or an elevator statement?
◦ What other marketing are you doing?
} Understand the psychology of social networking
◦ What messages will appeal to your target audience?
◦ Establish a plan of action to get in front of them
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- 7. Establishing Your Voice
} How do you want to be perceived as a coach?
} What type of clients do you want to attract?
} What are the benefits of working with you?
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- 8. The Rules of Engagement
} Be Transparent, Authentic, Human
} Build opportunities through dialogue which would not
have otherwise occurred first
} Then connect them with your business
} What will your legacy be? Brand yourself
} Live your brand across all social networks, websites,
blogs, etc.
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- 9. LinkedIn – the basics for success
} The primary site for business relationships
} Not just for job hunting – but you are looking for
a job
} A complete profile is critical
} Join groups – alumni, corporate, conference,
networking, non-profit, professional (work-
related, special interest)
} Participate in group discussions
} Open your profile to be seen by anyone
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- 10. LinkedIn is Your Online Biography
} Quality Headshot
} Magnetic Professional Headline
} Minimum three recommendations for every job
} Engaging Summary
} Details about each job in your profile
} Use hyperlinks to connect visitors to your other sites
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- 11. LinkedIn Strategy
} Frequency of Updates
} Consistent growth of your network
} Extra effort to personalize invitations and thank-you’s
} Joining targeted Groups
} Periodic Profile Review
} Using Applications as appropriate
} Let your personality show through!
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- 12. Tie it All Together
Your
Other Company ICF-CT
Websites Website Website
Facebook Twitter
LinkedIn
Cool
Your Blog Other Blogs
Articles
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- 13. How to Find Carol McManus
} http://www.linkedinlady.com
} http://www.ywait4success.com
} http://www.linkedin.com/in/carolmcmanus
} http://www.facebook.com/carol.mcmanus
} http://www.twitter.com/carol_mcmanus
} carolmcmanus@linkedinlady.com
} Direct: 203-286-8760
} Cell: 203-219-3057
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