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Icfct Social Media Webinar2 Apr2011

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This document was used as a downloadable file for coaches across CT who participated in a teleseminar on how to use LinkedIn to grow their business.

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Icfct Social Media Webinar2 Apr2011

  1. 1. Where should you focus your energy? Copyright 2011 – All Rights Reserved 2© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  2. 2. Why LinkedIn for Coaching? }  It’s where your clients hang out }  It’s where people can connect with you anonymously before they connect directly }  It positions you as a 21st century businessperson }  It’s where business relationships start }  And oh, by the way, It works! Copyright 2011 – All Rights Reserved 3© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  3. 3. Coaching is Still a People Business }  Social media is a platform for creating and nurturing relationships }  Social media is inexpensive (mostly free) }  Mass two-way communication leads to… ◦  One-on-one conversation…which leads to ◦  Business! }  Social media is viral by nature Copyright 2011 – All Rights Reserved 4© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  4. 4. Social Networking - Basic Facts }  People like working with people they know and trust }  It’s a way to communicate with your SOI }  It’s all about leads, leverage & referrals }  It’s the fastest growing application in the history of the web }  You are developing your ‘brand’ online }  You can communicate systematically }  It’s easy and it’s fun! Copyright 2011 – All Rights Reserved 5© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  5. 5. So Where Do You Begin? }  Start with the end in mind – set business goals ◦  How many clients do you want to next year? ◦  What is your coaching specialty? }  Have a clear marketing message ◦  Do you have a tag line or an elevator statement? ◦  What other marketing are you doing? }  Understand the psychology of social networking ◦  What messages will appeal to your target audience? ◦  Establish a plan of action to get in front of them Copyright 2011 – All Rights Reserved 6© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  6. 6. Establishing Your Voice }  How do you want to be perceived as a coach? }  What type of clients do you want to attract? }  What are the benefits of working with you? Copyright 2011 – All Rights Reserved 7© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  7. 7. The Rules of Engagement }  Be Transparent, Authentic, Human }  Build opportunities through dialogue which would not have otherwise occurred first }  Then connect them with your business }  What will your legacy be? Brand yourself }  Live your brand across all social networks, websites, blogs, etc. Copyright 2011 – All Rights Reserved 8© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  8. 8. LinkedIn – the basics for success }  The primary site for business relationships }  Not just for job hunting – but you are looking for a job }  A complete profile is critical }  Join groups – alumni, corporate, conference, networking, non-profit, professional (work- related, special interest) }  Participate in group discussions }  Open your profile to be seen by anyone Copyright 2011 – All Rights Reserved 9© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  9. 9. LinkedIn is Your Online Biography }  Quality Headshot }  Magnetic Professional Headline }  Minimum three recommendations for every job }  Engaging Summary }  Details about each job in your profile }  Use hyperlinks to connect visitors to your other sites Copyright 2011 – All Rights Reserved 10© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  10. 10. LinkedIn Strategy }  Frequency of Updates }  Consistent growth of your network }  Extra effort to personalize invitations and thank-you’s }  Joining targeted Groups }  Periodic Profile Review }  Using Applications as appropriate }  Let your personality show through! Copyright 2011 – All Rights Reserved 11© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  11. 11. Tie it All Together Your Other Company ICF-CT Websites Website Website Facebook Twitter LinkedIn Cool Your Blog Other Blogs Articles Copyright 2011 – All Rights Reserved 12© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
  12. 12. How to Find Carol McManus }  http://www.linkedinlady.com }  http://www.ywait4success.com }  http://www.linkedin.com/in/carolmcmanus }  http://www.facebook.com/carol.mcmanus }  http://www.twitter.com/carol_mcmanus }  carolmcmanus@linkedinlady.com }  Direct: 203-286-8760 }  Cell: 203-219-3057 Copyright 2011 – All Rights Reserved 13© 2009 Coldwell Banker Real Estate LLC All Rights Reserved

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