Before this year, Enterprise Wire launched their 2014 Media Survey in which we questioned 300 report...

1. online newsrooms | BusinessWired - Business Wire Blog
Before this year, Enterprise Wire launched their 2014 Media Survey in which we questioned 300
reporters, journalists, editors, bloggers and freelancers a extensive range of inquiries relevant to
how they go over company news. Â Their solutions offer a extremely obvious road map to media
relations ideal techniques in 2014.  In this submit, we appear at the leading 5 questions that make
up the new guidelines for media relations in 2014.
To understand far more about crafting and distributing content material that activate your media
targets, drop us a line. We would adore to speak.To learn a lot more about Enterprise Wire's
media services simply click listed here.
With more than fifty many years of management knowledge in the information distribution business,
whilst we are proud of this statistic, we are not shocked. Each day we are a conduit between
media stores, reporters, bloggers, analysts, brand name followers, corporations, businesses, begin
ups, Fortune five hundred companies and much more to ensure timely distribution and receipt of the
world's foremost corporate and organizational news.
As we have mentioned many times, one particular of the simplest approaches to increase the
visibility of coverage of your firm is to share it out. Employ social media to boost the possibility of
likeminded men and women and influencers obtaining out about your news, even though helping
journalists in meeting the general story's personal accomplishment metrics.

3. 4. Your site is their best research tool When it will come to carrying out investigation for a tale,
journalists overwhelmingly change to company websites and firm online newsrooms for
qualifications details.
1. Reporters have to meet up with metrics as well With 44 percent of media survey respondents
now producing for on the web publications, the metrics in which the achievement of an report is
dependent on have changed. Thanks to unparalleled speed and get to of news appreciated by the
entire world today, story sights have replaced print income, social shares replacing water cooler
conversations.
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The next push release you write ought to not only target on the breaking news you are sharing, but
contain specifics, angles, quotes and other property to increase usefulness to reporters. Â
2. What kinds of information interest reporters? With so significantly news happening each working
day, what is the ideal way to capture a reporter's focus? What types of news do reporters want to
see in a push release?
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By Serena Ehrlich, Director of Social and Evolving Media
5. Which newswire do modern reporters desire? When supplied with an array of selections, 71 % of
journalists and media outlets responding to this study picked Enterprise Wire as their leading
decision for news releases.
three. Your Multimedia Asset or Theirs? seventy three % of reporters in this survey said photos
have been their most favored supplemental asset communicators could supply them. Nearly every on
the internet and print report right now contains multimedia. When you provide interesting, usable
photographs, graphics, infographics, video clip and more, not only are you assisting the media
outlet, you are also telling your very own tale, in your very own voice.
When was the last time you took a essential look at the data on your web site or inside of your firm
on the internet newsroom from the perspective of a reporter on a deadline? Â Is your data effortless
to discover? Can reporters down load or embed belongings quickly? Is your website impeding your

4. coverage? Did you know that 88 percent of reporters questioned said push releases have been their
most preferred variety of content material in an on the web newsroom? Do an audit of your website
and, exclusively your on-line newsroom. Refresh this critical asset to improve usability.
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Find out further ideas and methods on how to work with today's media shops by downloading the
full 2014 Company Wire Media Survey Assistance Report now. Get a duplicate of the infographic
containing the photos in this website publish below, or use the below code to embed the
infographic into your site:

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