This presentation is about the changing landscape of business communications. It is for anyone with an interest in how technology developments are changing the workplace.

1. IS CONVERGENCE A FAD?

2. OR IS IT THE BIGGEST CHANGE IN BUSINESS COMMUNICATIONS SINCE THE MOBILE PHONE?

3. WELCOME TO THE EVOLUTION

4. IN THE LAST 10 YEARS THE B2B FIXED VOICE MARKET HAS HALVED

5. TODAY, 55% OF BUSINESSES BELIEVE THE BENEFITS OF CLOUD EQUAL OR OUTWEIGH THE RISKS

6. BETWEEN NOW AND 2015, EUROPEAN BUSINESSES ARE SET TO SPEND €763 BILLION1ON HOSTED SERVICES 1. Centre for Economics and Business Research

7. THE BOARDS OF UK BUSINESSES ARE SPENDING £6 BILLION ON HOSTED SERVICES NOW

8. MICROSOFT IS SPENDING £5.2 BILLION A YEAR ON CLOUD R&D

9. THE CIO AND CFO ARE RESPONSIBLE FOR 56% OF TODAY’S DECISIONS TO BUY CONVERGED SOLUTIONS

10. THE TELECOMS MANAGER IS RESPONSIBLE FOR JUST 5%

11. ON JUNE 19TH 2010, APPLE LAUNCHED THE iphone 3GS. DEMAND FOR MOBILE DATA WENT UP 2,400%

12. THE GAME IS CHANGING

13. BUYERS ARE DEMANDING UTILITY AND CUSTOM SOLUTIONS

14. BUYERS ARE DEMANDING DEMONSTRABLE VALUE

15. SUPPLIERS ARE TRYING TO STEADY OR LOWER THEIR COST OF SALE

16. BUYERS HAVE MORE CHOICE

17. SUPPLIERS HAVE MORE COMPETITION

18. THE WAY BUSINESS IS TRANSACTED IS CHANGING

19. THE BASIS OF COMPETITION IS SHIFTING

20. THE GAP BETWEEN BUYERS’ REQUIREMENTS AND THIS INDUSTRY’S SUPPLY CHAIN IS WIDENING

21. COMMUNICATIONS AND IT ARE CRASHING TOGETHER…IT’S A PERFECT STORM

22. AND…

23. …IF YOU ARE A SALES PROFESSIONAL…

24. …FROM THE BUYERS’ PERSPECTIVE…

25. YOU ARE AT THE HELM, STEERING YOUR COMPANY’S WAY THROUGH THIS UPHEAVAL

26. YOUR JOB HAS CHANGED

27. LARATO HAS SPENT 6 YEARS IN THE EYE OF THIS GROWING STORM

28. WE UNDERSTAND HOW TO ADAPT IN THIS ENVIRONMENT TO WIN

29. that’s what UC. SALES. DIFFERENTLY. is about

30. READY TO LEARN MORE? CLICK HERE TO JOIN THE EVOLUTION