Hiring someone to help you with SEO, SEM or SMO? Make sure you hire the right SEO pro. Not all search engine optimisation consultants or companies are equal. Some charge more. Some know more. Some will work for you. Some will work with you. What do you want?

1. 5 Things Your SEO Consultant Should
Look At
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2. Hiring someone to help you with SEO, SEM or SMO? Make sure you hire the right SEO pro. Not
all search engine optimisation consultants or companies are equal. Some charge more.
Some know more. Some will work for you. Some will work with you. What do you want?
Ultimately, you want to succeed online, right? Here are some things a skilled SEO company will
look at when they work on helping you get more traffic, more exposure, and more sales.
1. Existing Traffic. Even if you’ve got just a bit of traffic coming in, info about that traffic
will present a picture that helps your SEO company understand where you are at
today. Capitalising on that traffic means you don’t have to start from scratch.
2. Your Site Structure and Layout. The way your website is designed is critical. You
may need a few tweaks or it may be necessary for you to revamp your site altogether.
SEO companies look at multiple factors for helping you succeed. A few tweaks could
make all the difference. Or, it could be that your current site structure is a barrier to
your success.
3. Your Keyword Strategy. Have you been following a keyword strategy? If so, it may
not be the best strategy. An SEO company will do research to determine if your efforts
so far have been in vain or not. They may help you capitalise on the keywords you
believe you should target or they may take you in a new direction. Either way, they will
provide reasoning to you and help you take the right appoach to succeed at getting
listed for the keywords that make sense.
4. Social media. Social media optimisation is an important element of search engine
optimisation. If you’ve already been doing SMO, your SEO consultant will probably help
you fine tune your approach. If you haven’t been leveraging the power of Facebook,
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3. Twitter, and other social media sites, your SEO specialist will help you map out a
strategy.
5. Reputation management. Do you have a good online reputation? Do you have any
reputation at all? Reputation is a vital aspect of online marketing and an SEO company
can help you optimise your reputation.
This isn’t an exhaustive list but consists of some things that a good search engine optimisation
consultant will look at. SEO isn’t just about keywords. It’s about creating a picture for search
engines that will help them see your site as highly relevant and highly valuable. And it shouldn’t
end at getting page 1 Google results. A good SEO company will help you not just get found
online but they’ll help you make sales as well. Need help? Contact Oracle Digital.
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