Business tactics and marketing advice, plus I interview some of the top detailers and car care professionals in the business. My focus is on helping people like you, succeed in this business. Speaking of Success, let’s talk about the new Waterless Pro Mastermind Group.

2. WPZ9: The Waterless Pro Zone with Jimmy Santos of
Auto Sparkle Detailing
Hey Everyone, Welcome to Episode #9 of the Waterless Pro
Zone,
My name is David Elliott and this podcast is dedicated
to helping you create, grow and monetize your waterless car
wash & car care business.
We talk about business tactics and marketing advice, plus I
interview some of the top detailers and car care
professionals in the business.
My focus is on helping people like you, succeed in this
business.
Speaking of Success, let’s talk about the new Waterless Pro
Mastermind Group.

3. If you are interested in hanging out with like-minded people
with the purpose of helping each other work out business
problems and find solutions, but most importantly, holding
each other accountable and pushing for more success…
then this is the group for you, Please head over to
WaterlessPro.com/Mastermind and read all about it.
If you can commit to an hour per week, then please apply for
a spot in the group.
Last Episode of the Waterless Pro Zone, we talked to Rick
Horvath from Toledo, Ohio and this week we are talking to
Jimmy Santos of Auto Sparkle Detail, in Atlanta,
Georgia. Jimmy is working very hard to grow and promote his
business and he is going to tell us the secret to his success.

6. We will bring you Jimmy’s interview in a moment…Right after
the Tactics, Tools and Resources.
Here are today’s short list of Marketing Tactics, Tech Tools,
Books and Podcasts.
1. Marketing Tactic: Coupons & Discounts – Yes, this is a
great marketing tactic. People like to save money. They will go
out of their way to save a few dollars if the service is great and
they perceive it is a good deal. You can use Groupon or a
service like it, of print up your own coupons and give them
away. You can even post a discount code on your website or
in the local paper/ small business flyer. Test out which offer
works the best and repeat it 4-6 times per year. Let us know
how it goes for you.

7. 2. The Book of the week – Thank you Economy – Gary
Vaynerchuk. One of my favorite marketers and businessmen. The
Author of Crush it & Jab Jab Jab, Right Hook.
Gary talks about how important it is, no! How Vital it is the provide
the best possible customer service to your customers.
Why? Because there are many more competitors vying for their
attention and your business. If you are not attentive, positive, polite
and very professional every second that you are with
the customer, they may just go somewhere else next time.
Yes, you may say that you already knew this without reading the
book. Maybe. but gary has a way with words and explains
it ingrate detail and breaks it down in a way nobody else can.
Head on over to WaterlessPro.com/audio to find the link to this
book. Thanks

8. 3. Technology – Instagram – After you clean a car or sell
products to a new customer, take a few pictures and post
them on Instagram. This is a wildly popular site that
millions of people use every day.
Instagram embeds into webpages and Facebook posts.
When you post your hard days work, please may see it
and this proof of excellence may score you a new
customer. Keep it fresh and good things will happen.
4. Podcast of the week. The James Altcheter Show –
James is a very eclectic person and amazing
businessman. Have you heard that slogan, if you are not
failing, you’re not trying? James made $20M in the Dot
Com bubble and lost it all. He made another $25M and
lost it all in the crash of 2008.

9. 14 of 15 businesses that he has started have failed.
Today, James talks to top entrepreneurs, authors and
all kinds of crazy people. This is a podcast unlike any
others on iTunes. You have to check this guy out!
5. Now for today’s guest – Jimmy Santos from Auto
Sparkle Detailing, just outside Atlanta, Georgia
I have known Jimmy for many years and I am thrilled to
have him on the show.
Please welcome my friend Jimmy Santos and we will
see you on the other side.
www.Autosparkledetailing.com

10. www.WaterlessPro.com
Create, Grow & Monetize your Waterless
Car Wash / Car Care Business.