7 Habits of Successful Facebook Marketers (2011)

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Presented on March 10, 2011 in a keynote to the Direct Marketing Club of New York Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih. How B2C and B2B marketers engage audiences with timely content and memorable campaigns Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line. You should attend this presentation if you face real-world questions like: - How social is changing behavior, expectations and relationships in your customer base - How to create a social media presence for your company ASAP - How real companies source leads and engage customers online - How to do more with less by leveraging the power of the network http://www.dmcny.org/mc/page.do?sitePageId=124427&orgId=dmcny

Technology

http://facebook.com/hearsaysocial

@clarashih

2. “social”
buyer
psychology
1. the
numbers

3. seven
habits of
highly
successful
facebook
marketers

Social
Today

Internet
1990s

PC
1980s

Mainframe
1970s

facebook
> 500M users

twitter
200M users

linkedin
90M

73.5% of US companies consider social media a top priority
—Survey of Chief Marketing Officers

Source: Forrester Research

Source: Burson-Marsteller Communications Group, 2011

template
for sharing

audience
you trust

3. seven
habits of
highly
successful
facebook
marketers

Website Facebook Page
+ Control the + Easy to update
experience + No SEO/SEM
+ Full customizability required

still

Content is king. Get local. Stay current.

Social CLV = CLVold
+ Word-of-mouth referrals
+ Customer support cost savings
+ Sales resulting from idea contributions

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