Learn to effectively manage your e-brand in the world of global competition, networking sites and search engine optimization. You will also learn to leverage new tools and traditional marketing strategies to create a competitive advantage for your small business. Crystal L. Kendrick, president of The Voice of Your Customer, will outline e-branding strategies she uses to secure new clients, identify new vendors and identify emerging trends in business, and she’ll discuss how you can adapt these strategies to your business.

1. MANAGING YOUR E-BRAND
Presented by:
Crystal L. Kendrick, President
The Voice of Your Customer
2 June 2009
www.thevoiceofyourcustomer.com – 513 281 3228

2. COURSE AGENDA
Know Your Business Model
Determine Your Online Reputation
Identify Meaningful Keywords
Manage Public Databases
Use Social Media to Grow Your Business
Use Your Website as a Sales Tool
Improve Your Ranking with Search Engines
Drive Traffic to Your Website
View Sample Sites
2

3. ARE YOU READY?
http://www.youtube.com/watch?v=1RXNWwGUs
BU
3

4. KNOW YOUR BUSINESS MODEL
Who are you and where do you want to be?
4

5. DETERMINE YOUR ONLINE
REPUTATION
What Are They Saying
Really?
I Had No Idea…
Set the Record Straight
Mark your calendars!
5

6. IDENTIFY MEANINGFUL
KEYWORDS
Know Your Market
Ask Around
Use Tools and Trends
6

7. MANAGE PUBLIC DATABASES
Where can you be found?
The More the Merrier!
7

8. USE SOCIAL MEDIA TO GROW YOUR
BUSINESS
Angie’s List Flicker Plaxo
Black Planet Industry sites Tagged
Craig’s List LinkedIn Twitter
E-Bay Media sites Wikipedia
Facebook MySpace Word Press
Fast Pitch Niche sites YouTube
8

9. USE YOUR WEBSITE
AS A SALES TOOL
Engage the audience
Be fast
Know what to say
Keep track
9

10. IMPROVE YOUR RANKING
WITH SEARCH ENGINES
Know your options
Stay connected
Own your name
Are you on the list?
Register for an assessment
Consult an SEO expert
10

11. DRIVE TRAFFIC TO YOUR WEBSITE
Reach out to target customers
Be visible
Let your customer know what you know
Utilize your memberships
11

12. SAMPLE SITES
Website
www.thevoiceofyourcustomer.com
My Space
www.myspace.com/thevoiceofyourcustomer
LinkedIn
www.linkedin.com/in/thevoiceofyourcustomer
Facebook
http://www.facebook.com/pages/Cincinnati-OH/The-Voice-of-Your-
Customer/19043592886
Twitter
ID – VOYC
YouTube
http://www.youtube.com/user/clkendrick1
Word Press
http://ckendrick1.wordpress.com/
Fastpitch
http://www.fastpitchnetworking.com/profile.cfm?ContactID=52360830&Style=3 12