Marketo Certified Expert Certificate - Carly Gorka (July 2015 - July 2016) Connect with me on LinkedIn: https://www.linkedin.com/in/carlygorka Email: carlygorka@gmail.com A proven track record administering & overseeing Marketo for a Fortune 500 company: - Creating, building, & testing segmented and targeted strategies that are specifically aligned to the customer's lifecycle - Aligning marketing campaigns to deliver a higher ROI - Evaluating prospect funnel KPI metrics; managing and adjusting campaign results - Executing email campaigns, forms/polls, landing pages, & nurturing campaigns - Tracking lead and prospect data in order analyze and improve upon lead scoring and the management of leads flowing through the funnel - Generating marketing activities in order to build awareness, increase traffic, drive demand, and cross-sell (upon purchase)