Social Media For Municipalities


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  • Carla Pendergraft Associates Simple Business & Social Websites on a Shoestring
  • Social Media For Municipalities

    1. 1. Co-Presenters: Carla Pendergraft Associates Web Design Will Hampton, City of Round Rock
    2. 3. <ul><li>Intro to Social Media for Municipalities </li></ul><ul><li>How municipalities are using social media </li></ul><ul><ul><li>“ Lite” and Advanced </li></ul></ul><ul><li>Social Media Questions for Municipalities </li></ul>
    3. 4. <ul><li>It’s about conversations and communities </li></ul><ul><li>It requires a new way of thinking. </li></ul><ul><li>Push vs. Pull; Telling vs. Asking </li></ul>
    4. 5. <ul><li>Facebook – 250 million users, top 10 website </li></ul><ul><li>MySpace – 110 million users </li></ul><ul><li>LinkedIn – about 30 million users </li></ul><ul><li>Twitter – 54 million visits per month </li></ul><ul><li>YouTube – 70 million videos </li></ul><ul><li>Flickr – hosts over 2 billion images </li></ul><ul><li>Blogs – over 200 million </li></ul><ul><li>And new social communities are added every day. </li></ul>
    5. 6. <ul><li>It allows new audiences to engage and connect with your city and its services </li></ul><ul><li>It increases participation in city government </li></ul><ul><li>It informs citizens about what the city is doing and why </li></ul>
    6. 8. <ul><li>Upcoming Events </li></ul><ul><li>Video of Past Events </li></ul><ul><li>City Council videos </li></ul><ul><li>City photos </li></ul><ul><li>Level of use: “Facebook Lite” </li></ul><ul><li>Public Info Office maintains Facebook page </li></ul><ul><li>Most cities can easily work at this level </li></ul>
    7. 10. <ul><li>City News </li></ul><ul><li>City Events </li></ul><ul><li>City Services </li></ul><ul><li>Level of use: Advanced </li></ul>
    8. 11. <ul><li>City News – 9/13/09 </li></ul><ul><ul><li>City Council approves 2009-10 budget, tax rate on first reading </li></ul></ul><ul><ul><li>Round Rock Fire Department responds to pair of fires </li></ul></ul><ul><ul><li>Volunteers install flower bed for United We Serve Day of Service </li></ul></ul><ul><ul><li>City accepting applications for arts funding </li></ul></ul><ul><ul><li>Book signing celebrates Hispanic Heritage Month at the Library </li></ul></ul>
    9. 12. <ul><li>City Events </li></ul><ul><ul><li>Sept 15 Teen Book Club </li></ul></ul><ul><ul><li>Sept 15 Ballet Folklorico at the Library </li></ul></ul><ul><ul><li>Sept 15 Teen Advisory Board </li></ul></ul><ul><ul><li>Sept 15 Book signing with Don Miles at the Library </li></ul></ul><ul><ul><li>Sept 15 Historic Preservation Commission Meeting </li></ul></ul><ul><ul><li>Sept 18 Fairytale Threads Children's Consignment Sale </li></ul></ul><ul><ul><li>Sept 19 Fairytale Threads Children's Consignment Sale </li></ul></ul><ul><ul><li>Sept 19 Project Linus Blanket-Maker Meeting </li></ul></ul>
    10. 13. <ul><li>City Services </li></ul><ul><ul><li>Job openings – Browse job openings by category and department </li></ul></ul><ul><ul><li>Library Catalog - Search for library items such as books & DVDs </li></ul></ul><ul><ul><li>Staff Directory – City employees by department and last name </li></ul></ul><ul><ul><li>Service Directory - City services and phone numbers by category </li></ul></ul><ul><ul><li>Service Request- Report problems such as weedy lots & potholes </li></ul></ul><ul><ul><li>  Round Rock Replay - View City Council and Board and Commission Meetings </li></ul></ul><ul><ul><li>Rock Enroll - Register for Parks and Recreation programs </li></ul></ul>
    11. 15. <ul><li>The Wall </li></ul><ul><ul><li>Commentary on the new budget from citizens, and an opportunity to answer questions and address specific concerns. </li></ul></ul><ul><ul><li>Like a micro-blog </li></ul></ul>
    12. 16. <ul><li>City Hall - &quot;Decision Points&quot; </li></ul><ul><li>Library - 5 blogs </li></ul><ul><li>Projects – </li></ul><ul><ul><li>Sports Complex Improvement Project </li></ul></ul><ul><ul><li>Downtown Redevelopment </li></ul></ul><ul><ul><li>General Plan 2020 </li></ul></ul><ul><li>Parks and Recreation - 2 blogs </li></ul>
    13. 26. <ul><li>All the programs available on the city access TV channel are also offered on YouTube </li></ul><ul><li>Waco City Cable Channel has its own “channel” on YouTube </li></ul><ul><li>Viewers can subscribe to the channel so that when new videos are posted, they get a notice </li></ul>
    14. 27. <ul><li>Twitter for real-time tracking of crimes in progress </li></ul><ul><li>Facebook for police departments to post footage of crimes or mug shots of “Most Wanted” </li></ul><ul><li>Facebook for police departments to post crime prevention videos </li></ul>
    15. 28. <ul><li>What are we trying to accomplish? </li></ul><ul><li>What expertise do we currently have on staff? </li></ul><ul><li>Which social media will we use to accomplish our goals? </li></ul><ul><li>Are we prepared to allow questioning of our actions? </li></ul><ul><li>How will we promote the media we use? </li></ul><ul><li>Who will be responsible for initiating and maintaining our presence? </li></ul><ul><li>How do we measure success? </li></ul>
    16. 29. <ul><li>Start by listening </li></ul><ul><ul><li>Saved Twitter search on your city’s name </li></ul></ul><ul><ul><li>Google alerts on your city’s name </li></ul></ul><ul><li>Identify creative talent on staff and set them free </li></ul><ul><ul><li>Don’t let IT staff call the shots </li></ul></ul><ul><li>Create a policy for what departments will be allowed to start their own presence </li></ul><ul><ul><li>Prevent brand fragmentation </li></ul></ul><ul><li>Don’t neglect your core website </li></ul>