Group 5 09/06/2021

1. GROUP
5
PROTO® Industrial
Tools
COMPANY HISTORY, BUSINESSES,
CORPORATE SOCIAL RESPONSIBILTIES,
DISTRIBUTIONS MANAGEMENT
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2. COMPANY
HISTORY

3. HISTORY

4. HISTORY

5. HISTORY

6. HISTORY

7. HISTORY

8. MISSION
For the builders and protectors, for the makers and
explorers, for those shaping and reshaping our world
through hard work and inspiration, Stanley Black &
Decker provides the tools and innovative solutions
you can trust to get the job done—and we have
since 1843. We are For Those Who Make The World
and we deliver on that purpose by being bold to
break the mold, by cutting through challenges, by
joining forces for sustainability and by being reliable
to the core.

9. VISION
To achieve our vision of reaching $22
billion in revenue by 2022, we will become
known as one of the world’s leading
innovators, continue to deliver top quartile
performance and elevate our commitment
to corporate social responsibility, where we
can be a force for good.

10. Courage
Innovation
Agility
Performance
Inclusivity
Collaboration
Integrity
Accountability
VALUES

15. COMPANY’S
BUSINESSES
PROTO Industrial Tools is under Stanley Black &
Decker, which is a manufacturer of tools and
household hardware. Other brands under Stanley
Black & Decker are:

16. COMPANY’S BUSINESSES
TEXT
HERE
TEXT
HERE

17. PHILANTHROPY
CORPORATE SOCIAL
RESPONSIBILITIES
Since 1843, Stanley Black & Decker has been
committed to the communities where we work and live. We
proudly carry that legacy forward today, in many locations
around the world. We empower our employees to be makers
in their own communities, helping to build homes and rebuild
after natural disasters. We donate tools and sustain tool-
lending programs to respond to emergencies. And we provide
volunteer opportunities for our employees to give back to the
organizations that matter most to them.

18. FOR THOSE
WHO MAKE
THE WORLD
Stanley Black & Decker
established the following three
pillars in 2018 to keep them
focused on their commitments and
actions.

20. PROBLEMS AND SOLUTIONS
IN THE DISTRIBUTION CHANNELS
CHANNEL PARTICIPANTS
DISTRIBUTION
CHANNEL STRATEGY
MARKETING CHANNEL
STRATEGY
DISTRIBUTIONS MANAGEMENT

25. CHANNEL PARTICIPANTS
Manufacturer Transportation Firms
Company-Operated
Local Importer
Exclusive Distributor
(Wholesaler & Retailer)
Corporate Clients & Private Individuals
(Customers/End Users)

26. Exclusive distribution:
The producer selects only very few intermediaries. Exclusive
distribution occurs where the seller agrees to allow a single retailer the
right to sell the manufacturer's products.
This strategy is typical of luxury goods retailers such as Gucci, or
for products that are usually beyond the buying power of regular
consumers such as high-value specialized tools and equipment.
DISTRIBUTION CHANNEL STRATEGY

27. MARKETING CHANNEL STRATEGY
• All sales for PROTO® Aviation Tools in the country must
go through the sole accredited distributor first.
• All stocks of PROTO® Aviation Tools are kept by the
StanleyBlack&Decker warehouses in North America, only
to be shipped after an order has been verified by their local
presence in the country or region.

28. PROBLEM
Delayed arrival of
stocks due to logistics
issues caused by the
pandemic. Provide incentives such as
freebies, as well as discounts for
future purchases, to clients for the
inconveniences caused by the
delays to build trust and loyalty to
the Distributor and the Brand.
SOLUTION

29. PROBLEM
Lower number of orders
for PROTO® Aviation
Tools product line due
to recession.
Manufacturer discounted
the pricing and shouldered
half of the cost of cargo to
lower the prices and
induce sales.
SOLUTION

30. LESSONS
LEARNED

31. PROBLEM
Lower number of orders
for PROTO® Aviation
Tools product line due
to recession.
SOLUTION
LESSONS LEARNED
• Distribution channels for specialized items/luxury products are
usually limited, as the prices of which aren’t enough to justify the cost
of carrying a lot of which
in-store.
• Distribution channels for multinational companies are heavily
affected by movement restrictions set up by different governments all
over the world.
• Knowing how to conduct business with key stakeholders is key to
running successful distribution channels all over the world.