1. MDS in Context
Christoph Seck

2. 2
Topics
Technology
Architecture
Strategy

3. 3
Scenarios
Repository
Enterprise MDM

4. 4
Repository

5. 5
Technology

6. 6
MDS
Database
MDS UI
Architecture

7. 7
MDS
Database
MDS
Service
Excel Add-
In
WEB-UI
Architecture

8. 8
MDS
Database
MDS
Service
Excel Add-
In
WEB-UI
External
Systems
Workflow /
Notifications
Architecture

9. 9
MDS
Database
Staging
Tables
Subscription
Views
MDS
Service
Excel Add-
In
WEB-UI
External
Systems
Workflow /
Notifications
Architecture

10. 10
MDS
Database
Staging
Tables
Subscription
Views
MDS
Service
Excel Add-
In
WEB-UI
External
Systems
Workflow /
Notifications
DQS
Architecture

11. 11
MDS
Database
Staging
Tables
Subscription
Views
MDS
Service
Excel Add-
In
WEB-UI
External
Systems
Workflow /
Notifications
DWH
Excel
DQS
External
Systems
Architecture

12. 12
Elements
Entities
Attributes Hierarchies
Models

13. 13
Demo

14. 14
Enterprise MDM

15. 15
Architectural Flavours

16. 16
Architectural Flavours
Analytical/Operational
Registry
Coexisting
Consolidated
Transactional
Repository
Hybrid
Single/Multi
Domain
Confederation

17. 17
Who’s the Boss?

18. 18
Analytical MDM
DWH
MDM
Applications

19. 19
Analytical MDM
MDM
CRM
ERP
DWH
…

20. 20
Operational MDM
MDM
CRM
ERP
DWH
…

21. 21
Architectural Flavours
Analytical/Operational
Registry
Coexisting
Consolidated
Transactional
Repository
Hybrid
Single/Multi
Domain
Confederation

22. 22
MDM Strategy

23. 23
Why?

24. 24
Pain Points
Customer
Products
OrdersLocations

25. 25
Pain Points
Duplicates
Analog
Sources
Semantic
Differences
Disparate
Hierarchies
Data Gaps
Undepandable
Sources
Granularity
Conflicting
Sources

26. 26
Questions
Who feels this pain?
Root Cause?

27. 27
Pain Points
They sort of get the idea of
MDM in terms of the need
to get more consistency in
the data … but then they
struggle with two things, the
first is building a
sustainable business case
for MDM, and the second is
laying a sustainable
foundation for the initiative.
John Radcliffe, Gartner

28. 28
Business Case
They sort of get the idea of
MDM in terms of the need
to get more consistency in
the data … but then they
struggle with two things, the
first is building a
sustainable business case
for MDM, and the second is
laying a sustainable
foundation for the initiative.
John Radcliffe, Gartner

29. 29
Governance and Processes
They sort of get the idea of
MDM in terms of the need
to get more consistency in
the data … but then they
struggle with two things, the
first is building a
sustainable business case
for MDM, and the second is
laying a sustainable
foundation for the initiative.
John Radcliffe, Gartner

30. 30
Governance and Processes
No Silos
Business Process
Data Life Cycle

31. 31
Data Life Cycle
Sales Purchase Production Marketing Logistic Service

32. 32
Responsibilities
Product Sales Service Production Logistic Accounting
Technical C C R/A I
Sales R/A I I I
Financal C I C R/A

33. 33
Dependencies
Customer
Products
Locations
Orders Supplier
Articles Buildings
Contracts
Spare PartsCountries
Companies
Employees
Sales Persons
MDM
CRM
ERP
DWH
…

34. 34
Metrics
DQ
Processes
Money

35. 35
Convinced?

36. 36
This firm … had developed a series of
other master data oriented strategies …
(and) had adopted Gartner’s MDM
Maturity Model and compared and
contrasted their maturity, across all key
business units and departments, all
master data domains and initiatives, and
evaluated their current maturity against
vision, strategy, governance, organization
process, metrics, and technology.
Andrew White, Gartner

37. 37
Framework Vision?
Business
integrated?
Gover-
nance?
Measurable?
New Silo?
Responsi-
bilities?
Strategy?
DQ
integrated?
Processes?
Business
Value?
Sponsor?

38. 38
Framework Horizon?
Business
integrated?
Governance
or
Bureaucracy?
Quick
Wins
New Silo?
Responsi-
bilities?
Simple
Steps
DQ
integrated?
Processes?
Business
Value?
Sponsor?

39. Thanks
Christoph Seck
c.seck@reply.de

40. 40
• http://msdn.microsoft.com/en-us/library/bb410798.aspx
• http://blogs.msdn.com/b/rogerwolterblog/archive/2007/01/02/mdm-
master-data-management-hub-architecture.aspx
• https://blogs.oracle.com/mdm/entry/master_data_management_impl
ementation_styles
• http://www.slideshare.net/Gartner/gartner-sevem-building-blocks-of-
master-data-management
• http://searchdatamanagement.techtarget.com/news/1358690/MDM-
building-blocks-from-Gartner-ndash-governance-metrics-key-to-
success
Sources and Further Readings 1

41. 41
• https://docushare.gmu.edu/dsweb/Get/Rendition-46199
• http://blogs.gartner.com/andrew_white/2009/06/19/a-tale-of-two-
mdm-initiatives%E2%80%A6/
• http://hubdesignsmagazine.com/2008/01/30/different-styles-of-mdm-
hub/
Sources and Further Readings 2