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Insights from Conducting Research in China<br />Tips and Lessons Learned for UX Researchers<br />Christy Harper<br />@Chri...
2<br />   In today’s global economy, researchers must develop the capability to conduct and coordinate research in diverse...
Agenda<br />Overview of Research<br />Lessons learned for Preparation and Recruiting<br />Tips for Conducting Research<br ...
Background<br />4<br />
Preparation and Recruiting<br />Decide if you are going to hire translators or use someone who speaks English and has huma...
Preparation and Recruiting<br />Be prepared to conduct some training in the art of asking leading vs. non leading question...
Preparation and Recruiting<br />If you are doing field work be prepared to have at least 2 translator/researchers<br />7<b...
Preparation and Recruiting<br />Getting the message across to recruiters<br />Be specific with screeners<br />8<br />
Preparation and Recruiting<br />Understand the culture<br />Do research, talk to others<br />Take cultural training <br />...
Tips for Conducting Research<br />Set the expectations <br />We were very clear with people that each session would be att...
Tips for Conducting Research<br />Know what to expect<br />Observe the local customs<br />Be prepared for weather<br />11<...
Tips for Conducting Research<br />Realize that this is a social visit so allow time<br />Prepare to meet friends and neigh...
Tips for Conducting Research<br />Notice your environment<br />Note what is shown and not shown to the interviewers<br />W...
Tips for Conducting Research<br />Understand the concept of saving face<br />But be prepared to push back when it is neces...
Challenges with Analysis<br />Decide if you will want to have all of the sessions translated and transcribed<br />Debriefi...
Challenges with Analysis<br />During debriefing ask a lot of questions of the interviewers. <br />Make sure you are on the...
Challenges with Analysis<br />Translate and transcribe one or two interviews<br />17<br />
18<br />Conclusion<br /><ul><li>Keep tip list in mind when planning your next international research</li></ul>18<br />
19<br />Handout<br />
Insights from Conducting Research in China
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Insights from Conducting Research in China

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Practical tips for researchers based on experience conducting ethnography in China, view with speaker notes from slide 4 on

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Insights from Conducting Research in China

  1. 1. Insights from Conducting Research in China<br />Tips and Lessons Learned for UX Researchers<br />Christy Harper<br />@Christyy41<br />
  2. 2. 2<br /> In today’s global economy, researchers must develop the capability to conduct and coordinate research in diverse cultural environments. As globalization of technology expands, research in emerging markets becomes critical to success. <br />Objective: This presentation discusses some of the practical difficulties that cross-cultural researchers experience and provides lessons learned from multiple research activities in China. <br />
  3. 3. Agenda<br />Overview of Research<br />Lessons learned for Preparation and Recruiting<br />Tips for Conducting Research<br />Challenges with Analysis<br />Conclusion <br />Questions<br />3<br />
  4. 4. Background<br />4<br />
  5. 5. Preparation and Recruiting<br />Decide if you are going to hire translators or use someone who speaks English and has human factors or other research experience. <br />5<br />
  6. 6. Preparation and Recruiting<br />Be prepared to conduct some training in the art of asking leading vs. non leading questions <br />Give examples<br />Practice<br />Education vs. English skills<br />6<br />
  7. 7. Preparation and Recruiting<br />If you are doing field work be prepared to have at least 2 translator/researchers<br />7<br />
  8. 8. Preparation and Recruiting<br />Getting the message across to recruiters<br />Be specific with screeners<br />8<br />
  9. 9. Preparation and Recruiting<br />Understand the culture<br />Do research, talk to others<br />Take cultural training <br />9<br />
  10. 10. Tips for Conducting Research<br />Set the expectations <br />We were very clear with people that each session would be attended by 2 Chinese and 2 or 3 Westerners or foreigners<br />That pictures and recordings would be taken of them and their environment <br />That all family members were expected to participate<br />10<br />
  11. 11. Tips for Conducting Research<br />Know what to expect<br />Observe the local customs<br />Be prepared for weather<br />11<br />
  12. 12. Tips for Conducting Research<br />Realize that this is a social visit so allow time<br />Prepare to meet friends and neighbors<br />Get ready to practice English with them<br />12<br />
  13. 13. Tips for Conducting Research<br />Notice your environment<br />Note what is shown and not shown to the interviewers<br />What is used and what is dusty or sitting on a shelf<br />13<br />
  14. 14. Tips for Conducting Research<br />Understand the concept of saving face<br />But be prepared to push back when it is necessary<br />14<br />
  15. 15. Challenges with Analysis<br />Decide if you will want to have all of the sessions translated and transcribed<br />Debriefing immediately is key<br />15<br />
  16. 16. Challenges with Analysis<br />During debriefing ask a lot of questions of the interviewers. <br />Make sure you are on the same page<br />Take notes of key learnings and emerging themes throughout the process<br />16<br />
  17. 17. Challenges with Analysis<br />Translate and transcribe one or two interviews<br />17<br />
  18. 18. 18<br />Conclusion<br /><ul><li>Keep tip list in mind when planning your next international research</li></ul>18<br />
  19. 19. 19<br />Handout<br />

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