*Watched on all cable
systems in Puerto Rico

*Over 600,000 Households
*Delivering in High Definition
Why Puerto Rico?
GDP of $101.84 billion US Dollars
Population of 3.67 million people in 2012
San Juan Metro-2 million peop...
Why Puerto Rico?
Tourism- 3.7 million visitors to the island in 2012
San Juan Airport-sold to AeroStar out of Mexico-$1.4 ...
Why Puerto Rico?
Language- English along with Spanish is the official language
According to US Census in 2010, 15% of 4 Mi...
Unique Programming-Combines the powerful CBS lineup with local news, information,
entertainment and sports for Puerto Rico...
Who watches our channel?
We target business owners, decision makers and white collar
professionals
Our audience is highly ...
Community Involvement
Ronald McDonald House-San Jorge Children’s HospitalProvides housing and support for families who can...
Community Involvement
Network of Hoteliers, Restaurant owners, Tour
Operators and Suppliers dedicated to promoting
Puerto ...
Community Involvement
Puerto Rico Financial Analysts Association-Group of
Business, Bankers and Government Leaders organiz...
Cable System

HD Channel Position

SD Channel Position

16

16

337
8
174
1018

37/142
8
174
18
2013 revised CBS  local
2013 revised CBS  local
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2013 revised CBS local

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CBS Puerto Rico Network is the CBS affiliate for Puerto Rico including local news, weather and sports. More at http://puertoricocbs.com/

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2013 revised CBS local

  1. 1. *Watched on all cable systems in Puerto Rico *Over 600,000 Households *Delivering in High Definition
  2. 2. Why Puerto Rico? GDP of $101.84 billion US Dollars Population of 3.67 million people in 2012 San Juan Metro-2 million people th largest city in the United States San Juan is the 46 3.7 Million Puerto Ricans live in the US-Second largest of Hispanic origin(behind Mexico) (source:CIA World Factbook) (Bayamon, Guaynabo, Catano, Canovanas, Caguas, Toa Alta, Toa Baja, Carolina and Trujillo Alto) Pharmaceutical Manufacturing-50 years of experience on the Island Considered one of the best biopharmaceutical manufacturing centers in the world(AstraZeneca, Abbott, Bristol Meyer Squibb, Merck, Pfizer, Eli Lilly, Johnson and Johnson) 59 medical device manufacturing plants on the island
  3. 3. Why Puerto Rico? Tourism- 3.7 million visitors to the island in 2012 San Juan Airport-sold to AeroStar out of Mexico-$1.4 billion improvements over the next 40 years to make SJU a World Class Airport JetBlue-Making SJU its Caribbean Hub Gateway to the Caribbean for US Travelers Caribbean Travelers to San Juan for Medical, Shopping and Tourism Old San Juan-Largest Cruise Ship Terminal in the Caribbean Voting: Puerto Ricans can vote in the Primaries, but not for the President
  4. 4. Why Puerto Rico? Language- English along with Spanish is the official language According to US Census in 2010, 15% of 4 Million people can speak English “very well”=600,000 San Juan Metro Area is bi lingual to conduct business and tourism English Speaking Media Outlets in Puerto Rico CBS Puerto Rico-6pm and 11pm-only English news on television for Puerto Rico and Caribbean Region San Juan Star-only English Newspaper WOSO-only English Radio station(AM)
  5. 5. Unique Programming-Combines the powerful CBS lineup with local news, information, entertainment and sports for Puerto Rico and the Caribbean region. Turquoise Mornings 10-10:30am M-F News and Entertainment from Turks and Caicos, Bahamas and Haiti One Caribbean Television 10:30-11am M-F Weather for the region, Sports, Business and Entertainment Reports One Caribbean News 6-6:30 and 11-11:30pm M-F Top Headlines from the region submitted by correspondents from Puerto Rico, New York City, Jamaica, Trinidad, St. Lucia 18 Degrees North Saturdays at 6pm Investigative Journalism about stories unreported or underreported in the Caribbean Island Xclusive Sundays at 11pm Exciting look at destinations around the Caribbean with energetic and sophisticated host, Jeanille Bonterre IGWA Wrestling Saturdays at 11pm and Sundays at 11:30a Action packed Puerto Rican wrestling program
  6. 6. Who watches our channel? We target business owners, decision makers and white collar professionals Our audience is highly educated, bilingual and from the highest income segment of Puerto Rico The English speaking segment of Puerto Rico have an estimated purchasing power of $3.3 billion dollars(Source:Gaither Intl.) 57% of the English speaking population in Puerto Rico have a college degree(Source:Gaither Intl.)
  7. 7. Community Involvement Ronald McDonald House-San Jorge Children’s HospitalProvides housing and support for families who cannot afford to stay in San Juan while their child is receiving medical attention Muscular Dystrophy Association of Puerto Rico Provided brand new wheelchair for patient in 2013 through Sponsorship and Promotion of Black and Blue Gala Movement in Puerto Rico against crime and violence. Mission is to change the way PR society thinks, to prevent crime and illegal habits
  8. 8. Community Involvement Network of Hoteliers, Restaurant owners, Tour Operators and Suppliers dedicated to promoting Puerto Rico and its amenities A grass roots committee of concerned citizens, business and religious leaders and governmental liaisons working together. The organization works to resolve issues both large and small that have an effect on the quality of all our lives in Puerto Rico.
  9. 9. Community Involvement Puerto Rico Financial Analysts Association-Group of Business, Bankers and Government Leaders organized to discuss the challenges of Puerto Rico Economy 2013 Visionary Award Winner- Caribbean American Chamber of Commerce and Industry in New York
  10. 10. Cable System HD Channel Position SD Channel Position 16 16 337 8 174 1018 37/142 8 174 18

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