CBS Puerto Rico is a cable television station available in over 600,000 households in Puerto Rico. It provides local and regional news programming in English to serve the 15% of Puerto Rico's population that speaks English well. The station's target audience is educated, bilingual business and community leaders. CBS Puerto Rico supports various local charitable causes and organizations. It broadcasts on major cable systems across the island.
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2013 revised CBS local
1.
2. *Watched on all cable
systems in Puerto Rico
*Over 600,000 Households
*Delivering in High Definition
3. Why Puerto Rico?
GDP of $101.84 billion US Dollars
Population of 3.67 million people in 2012
San Juan Metro-2 million people
th largest city in the United States
San Juan is the 46
3.7 Million Puerto Ricans live in the US-Second largest of Hispanic
origin(behind Mexico)
(source:CIA World Factbook)
(Bayamon, Guaynabo, Catano, Canovanas, Caguas, Toa Alta, Toa Baja, Carolina and Trujillo Alto)
Pharmaceutical Manufacturing-50 years of experience on the Island
Considered one of the best biopharmaceutical manufacturing centers in
the world(AstraZeneca, Abbott, Bristol Meyer Squibb, Merck, Pfizer, Eli Lilly, Johnson and Johnson)
59 medical device manufacturing plants on the island
4. Why Puerto Rico?
Tourism- 3.7 million visitors to the island in 2012
San Juan Airport-sold to AeroStar out of Mexico-$1.4 billion
improvements over the next 40 years to make SJU a World Class
Airport
JetBlue-Making SJU its Caribbean Hub
Gateway to the Caribbean for US Travelers
Caribbean Travelers to San Juan for Medical, Shopping and Tourism
Old San Juan-Largest Cruise Ship Terminal in the Caribbean
Voting: Puerto Ricans can vote in the Primaries, but not for the
President
5. Why Puerto Rico?
Language- English along with Spanish is the official language
According to US Census in 2010, 15% of 4 Million people can speak
English “very well”=600,000
San Juan Metro Area is bi lingual to conduct business and tourism
English Speaking Media Outlets in Puerto Rico
CBS Puerto Rico-6pm and 11pm-only English news on television for
Puerto Rico and Caribbean Region
San Juan Star-only English Newspaper
WOSO-only English Radio station(AM)
6. Unique Programming-Combines the powerful CBS lineup with local news, information,
entertainment and sports for Puerto Rico and the Caribbean region.
Turquoise Mornings 10-10:30am M-F News and Entertainment
from Turks
and Caicos, Bahamas and Haiti
One Caribbean Television 10:30-11am M-F Weather for the region, Sports,
Business and Entertainment Reports
One Caribbean News 6-6:30 and 11-11:30pm M-F Top Headlines from the region
submitted by correspondents from Puerto Rico, New York City, Jamaica, Trinidad, St. Lucia
18 Degrees North Saturdays at 6pm Investigative Journalism about
stories unreported or underreported in the Caribbean
Island Xclusive Sundays at 11pm Exciting look at destinations around the
Caribbean with energetic and sophisticated host, Jeanille Bonterre
IGWA Wrestling Saturdays at 11pm and Sundays at 11:30a Action packed Puerto
Rican wrestling program
7. Who watches our channel?
We target business owners, decision makers and white collar
professionals
Our audience is highly educated, bilingual and from the highest
income segment of Puerto Rico
The English speaking segment of Puerto Rico have an estimated
purchasing power of $3.3 billion dollars(Source:Gaither Intl.)
57% of the English speaking population in Puerto Rico
have a college degree(Source:Gaither Intl.)
8. Community Involvement
Ronald McDonald House-San Jorge Children’s HospitalProvides housing and support for families who cannot afford to
stay in San Juan while their child is receiving medical attention
Muscular Dystrophy Association of Puerto Rico
Provided brand new wheelchair for patient in 2013 through
Sponsorship and Promotion of Black and Blue Gala
Movement in Puerto Rico against crime and violence. Mission is
to change the way PR society thinks, to prevent crime and illegal
habits
9. Community Involvement
Network of Hoteliers, Restaurant owners, Tour
Operators and Suppliers dedicated to promoting
Puerto Rico and its amenities
A grass roots committee of concerned citizens, business and
religious leaders and governmental liaisons working
together. The organization works to resolve issues both
large and small that have an effect on the quality of all our
lives in Puerto Rico.
10. Community Involvement
Puerto Rico Financial Analysts Association-Group of
Business, Bankers and Government Leaders organized to
discuss the challenges of Puerto Rico Economy
2013 Visionary Award Winner- Caribbean American
Chamber of Commerce and Industry in New York