How to Start or reboot your blog: 8 success factors that determine your blog’s future

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This document outlines 8 critical factors for blog success: 1) Brand, 2) Researching your audience and topics, 3) Setting up your blog design and software, 4) Choosing writers, 5) Creating content on a schedule, 6) Promoting your blog on social media and with guest posts, 7) Retaining readers through engagement, and 8) Developing a business model such as selling products/services. Researching your audience in depth is emphasized to discover what they care about and need. Telling stories and creating different types of content is also advised.

Social Media

8 SUCCESS FACTORS
THAT DETERMINE YOUR
BLOG’S FUTURE
Chris Garrett
http://twitter.com/chrisgarrett

SUPERPOWERS, CONSTRAINTS AND ASSETS
‣New or Expert?
‣Wealthy or on a Budget?
‣In-Depth or Easy/Quick?
‣Independent or Establishment?

DIFFERENTIATION WITH AN ADVANTAGE
‣Unlike other _______,
I/We ___________,
which means for you __________.

STORY
‣We’re hard-wired to respond to story.
‣Situation. Challenge. Location.
‣Characters. Hero/Villain.
‣Twist. Climax.
‣Hero’s journey.

2. RESEARCH
‣Audience, Topics, Keywords, Competitors
‣Social Media, Outreach
‣.... Warning

YOUR AUDIENCE
‣Who are they?
‣What do they care about?
‣Which topics do they love/hate?
‣Discover their needs/challenges.

What are they
called?
Who do they think
they are?
Who are they
really?
Who do they want
to be?
Who do they like?
Who don’t they
like?
Who is their peer
group?
Who do they not
identify with?
What are their
beliefs?
Where do they live?
Where do they
work?
Where do they
learn?
Where do they
want to be?
What are their
needs?
How old are they?
How youthful do
they act?
How conservative
are they?
What are their
driving ambitions?
What are their
wants and needs?
What are their
pleasures?
What are their
pains?
What do they love?
What do they hate?

MIND MAPS
Fruit
Trees
Allergies
Apple Pear
Tasty Berries
Growing
Sorbet
Salad
Smoothies

3. SETUP
‣Design, Software, Categories, Landing Pages

4. WRITERS
‣ Who will create the content?

5. CONTENT
‣ Schedule
‣ Seasonal and Evergreen content
‣ Editorial
‣ Linkbait
‣ Autoresponder
‣ Content / Live Events
‣ Offers
BLOG THIS
What
you
know
What
they
want

6. PROMOTION
‣Social Media
‣Networking
‣Paid
‣Guest Posting
‣Links & PR

‣Email list
‣Opt-in Bonuses
‣Engagement
7. RETENTION
Q&As, Webinars, Hangouts, Comments/Polls/Surveys, Accountability

CIRCLES OF TRUST
Source: Copyblogger.com

8. BUSINESS MODEL
‣Magazine style
‣Products/Services
‣Patronage

QUESTIONS?
‣ Use the GoToWebinar
question box

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How to Start or reboot your blog: 8 success factors that determine your blog’s future

1. 8 SUCCESS FACTORS THAT DETERMINE YOUR BLOG’S FUTURE Chris Garrett http://twitter.com/chrisgarrett

2. 8 CRITICAL AREAS

3. 1. BRAND ‣ Brand, Voice, Positioning

4. SUPERPOWERS, CONSTRAINTS AND ASSETS ‣New or Expert? ‣Wealthy or on a Budget? ‣In-Depth or Easy/Quick? ‣Independent or Establishment?

5. DIFFERENTIATION WITH AN ADVANTAGE ‣Unlike other _______, I/We ___________, which means for you __________.

6. STORY ‣We’re hard-wired to respond to story. ‣Situation. Challenge. Location. ‣Characters. Hero/Villain. ‣Twist. Climax. ‣Hero’s journey.

7. 2. RESEARCH ‣Audience, Topics, Keywords, Competitors ‣Social Media, Outreach ‣.... Warning

8. YOUR AUDIENCE ‣Who are they? ‣What do they care about? ‣Which topics do they love/hate? ‣Discover their needs/challenges.

9. What are they called? Who do they think they are? Who are they really? Who do they want to be? Who do they like? Who don’t they like? Who is their peer group? Who do they not identify with? What are their beliefs? Where do they live? Where do they work? Where do they learn? Where do they want to be? What are their needs? How old are they? How youthful do they act? How conservative are they? What are their driving ambitions? What are their wants and needs? What are their pleasures? What are their pains? What do they love? What do they hate?

10. WORD CLOUDS MakerHacks.com

11. MIND MAPS Fruit Trees Allergies Apple Pear Tasty Berries Growing Sorbet Salad Smoothies

12. RESEARCH

13. COMPARISON

14. TRENDS

15. TRENDS

16. RESEARCH

17. SOCIAL RESEARCH

18. TWITTER

19. RECOMMENDATIONS

20. 3. SETUP ‣Design, Software, Categories, Landing Pages

21. 4. WRITERS ‣ Who will create the content?

22. 5. CONTENT ‣ Schedule ‣ Seasonal and Evergreen content ‣ Editorial ‣ Linkbait ‣ Autoresponder ‣ Content / Live Events ‣ Offers BLOG THIS What you know What they want

23. 6. PROMOTION ‣Social Media ‣Networking ‣Paid ‣Guest Posting ‣Links & PR

24. ‣Email list ‣Opt-in Bonuses ‣Engagement 7. RETENTION Q&As, Webinars, Hangouts, Comments/Polls/Surveys, Accountability

25. CIRCLES OF TRUST Source: Copyblogger.com

26. 8. BUSINESS MODEL ‣Magazine style ‣Products/Services ‣Patronage

27. http://www.problogger.net/moneymap/

28. QUESTIONS? ‣ Use the GoToWebinar question box

How to Start or reboot your blog: 8 success factors that determine your blog’s future

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How to Start or reboot your blog: 8 success factors that determine your blog’s future