Design Principles

Editor's Notes

1. New Graphic Design 41Auto Club of Switzerland poster designed in 1955 by Josef Muller-Brockmann. The Swiss, German and Italian designers were going a whole new direction away from American advertising art and we were stunned by their work.
2. Swiss New Graphic Design 43Swiss poster by Joseph Müller-Brockman urging voters to go out and vote for a plan by the government to build Autobahnen in Switzerland. Thanks so much to snowfish for his kind help in translating!
3. Swiss New Graphic Design 30Poster by Joseph Müller-Brockman 1959. If you have ever worked and lived around dairy herds or cattle you come to understand what work really is, and dairy products advertising illustrations that create dancing cows in daisy hats look ridiculous. I prefer this approach.Americans seem to respond more to eclectic visuals and Europeans seem to respond more to objective visuals. It's a cultural difference.
4. American Graphic DesignDesigned for Pan American Airways by George Tscherny, Inc. New York, US.
5. Catalog double page spread, designed by Piet Zwart, 1926.
6. By W. Halpern I think. An ad for a fashion house sale, Zurich, Switzerland.