2. DO THEY HAVE A FUTURE BOTH AS A
PRODUCT AS WELL AS ONLINE?
Statistics show that there is a dramatic increase in the population
viewing of media online. This includes such things as magazines
meaning the sales in a magazine print as a product are decreasing
dramatically. Saying this, in general the statistics show that the
internet is taken over by such social networking sites such as
Facebook and twitter. As a result this reduces the popularity of
magazines. However magazines will never be out of fashion and
they will never be ignored as an item. As a consequence
magazines will still be purchased.
3. HOW HAVE AUDIENCE HABITS
CHANGED WHEN CONSUMING
MEDIA?
There has been a dramatic increase in the public where people have been
going online to see the latest news instead of purchasing the product in a
shop. It has been seen as a waste of time and money. Also another reason is
because they can just be interested in one aspect of the magazine and by using
the internet this gives them quick and reliable results.
4. HOW ARE AUDIENCE’S HABITS GOING TO CHANGE
THE WAY IN WHICH MAGAZINES ARE CONSUMED,
PRODUCED, DISTRIBUTED TODAY?
Obviously this has had a massive impact on the way the magazines are
distributed and produced. If there has been a decrease in sales figures then
that means that magazines are getting consumed at a lower rate. However,
magazines have a long shelf life so they aren’t a constant demand meaning
employers aren’t losing as much money.
5. WHAT DO AUDIENCES THINK OF
MAGAZINES?
This is a debatable question because not everyone's view point is the same,
but the majority of people do like magazines as its a easier way of life for
them. They enjoy the fact of picking up something cheap, portable and
detailed to read. Where as some people find if you go on the internet, it takes
time and is a waste of money. Baring in mind that some people cant afford to
run computers. However it is the new craze that people do use online media
as more and more people are using the internet. Also everyone knows that
news in the media can sometimes be over exaggerated but it depends what
type of article you are reading.
6. HAVE CIRCULATION FIGURES
DROPPED/INCREASED?
Since 2002 circulation figures have dramatically dropped by 60%, this is an on
going procedure as it is dropping every year making the magazine company's
make less money. Circulation levels are down to a third and maybe a little
more from this year.
7. WHAT ABOUT THE IMPACT OF
ADVERTISING?
Advertising has become more diverse, more magazine company's are
advertising online, company’s are trying different techniques to get there
brand more familiar with
the public this includes adverts on TV and billboards
8. MY OPINION
in my opinion I believe the future of magazines will still be up and running, I
don’t believe people will resort in just using sources from the internet. It
might not be as popular as it used to be but it will still carry on.
