The Runway Project Selling yourself (without getting arrested): How to hone your interests into something you can package and deliver. Giving stuff away without giving yourself away: The knowledge you have is more valuable than the knowledge itself. Setting the networking tone; your passion is a service: Just because I know and you know that you're an expert doesn't mean you can say you're one. What a client is really interested in... they just don't know it yet: Your client wants more than just an information repository. They want a voice behind that information that they can understand. You're a (very) local celebrity: Once you get on top, you have to stay on top. Avoiding the ranks of D-list experts by keeping up with A-list information and letting everybody in your circle know you're doing so.