We ALL know it means ‘Received & Acknowledged’ But does it answer the question? You know all the KEY PLAYERS in Marketing … But who/what tells you - Where and How Much to SPEND? http://lnkd.in/bm4c4sz

1. Who coined “Roger That”?
We ALL
know
it means
‘Received & Acknowledged’
But does it answer the question?

2. Similarly, you know all the KEY PLAYERS … But what tells you, Where and How Much to SPEND?
So where does
that lead you?
Source:
http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

3. Reimagine Marketing: Customer Service Data Automation
Content Distribution Network
Understand Customer
Pain Points
• Survey/Poll: Sales,
Customer Service, Tech
Support will pin point
hiccups
• Change Requests:
Customers who contribute
to 30% of the business are your best critics
• Customer eVents: Online
complaints (Social
Network, Website, Chat,
webinars/hangouts)
• USP vs CSF: Common Sales
Features need to be
monitored regularly against
competition updates to
optimize your Unique Sales
Propositions
• Listening: Harvest
customers’ voice across
channels and conduct
reputation management
CDN
Alliance
Communities
•
•
•
•
Agencies
Ad + Content Networks
DSPs, Ad Exchanges, RTB
platforms
Marketing Measurement
Platforms
Web
+
Mobile
Product/Service Trends
Business Intelligence
Web Analytics Data
Sales/Marketing Collateral
•
•
•
•
•
•
•
•
•
• UX
• A/B Testing
• SEO + Analytics
Artificial Intelligence
Web Analytics Data
Multi Channel Campaign Communications
Big Data
Actionable
Insights
Solution
Training Collateral
CMS
Sales/Marketing Collateral
Campaign Communications
Dashboard
Email / eDM
Advertisement
Webinar
Videos
Presentation
Images
Survey
Social
TL Articles
Content Management System
Training Collateral
Sales Fail Points
Sales/Marketing Collateral
Support ‘Show Stoppers’
CHURN ratio
Lead Gen Call Center Logs
Channel Sales Analytics
Social Network
B2B
B2C
Communities
ERP/CRM
Support(Live)
Consumption Behavior Trends
Grievances

4. We All want the correct Answer…
Let’s Collaborate
Happy to share my Notes and Case Studies via:
@SocialNetworkVP
http://www.linkedin.com/in/cghosh