The document discusses the complex and changing landscape facing the healthcare industry. It notes the many ongoing reforms, regulations, and shifts affecting areas like ACOs, PCMHs, HIEs, reimbursement models, and more. This creates challenges for customers in making purchasing decisions from over 350 EMR options and integrating new technologies. It also places resource constraints on HIT companies to adapt to new products, competition, and customer needs. The document argues that to be effective in this dynamic environment, companies need to change how they respond to quickly, flexibly, and effectively address markets, customers, and opportunities.

1. Responding to Dynamic HIT Market Demands: Rethink Your Approach Energy to execute. Now.

2. Health Plan Industry Diagnosis: Change Healthcare is complex, confusing and in the midst of seismic, ongoing upheaval ACOs and PCMHs HIEs and HIXs 5010 and ICD-10 MIPPA, HIPAA and ARA New reimbursement models Shifting CM/DM/UM strategies Mergers and Acquisitions Medicare/Medicaid funding?

3. The Customer Experience: HIT Complexity and Choiceare Overwhelming Buying decisions take longer, require more evaluation, and demand more expertise Over 350 EMR choices (not to mention the thousands of other point solution vendors…) Which HIEs to partner with, if any? Vendor consolidation(acquisitions, failures, et al) Integration challenges Functionality and follow-up: what to expect?

4. Internally: Resource Constraints and Product Challenges HIT companies are contending with a broad range of shifting variables New product rollouts New market entry Systems integration complexity Expanding market competition Systems upgrades Changing customer requirements

5. But you can’t simply stop everything to recruit, staff, train, and manage for situations certain to Change.

6. So, change the way you respond.

7. Respond Quickly Flexibly Effectively to markets, customers and opportunities.

9. Sales Services

11. Energy to execute. Now.