Most of the Brands have a Digital media presence and integration happens at all levels - for instance, giving the URL/Facebook page link on an offline Ad or mentioning the QR codes on the print magazine etc. Now the question is, is this integration enough or do the brands need something more?

1. Moving from Integrated Marketing to Unified Digital Marketing
Is your Digital Marketing Agency offers to do Integrated Marketing? Then, ask what more can they
do. In today’s marketing world, both Consumer brands and B2B brands are expanding their
budgets on the digital medium. Most of the Brands have a Digital media presence and integration
happens at all levels - for instance, giving the URL/Facebook page link on an offline Ad or
mentioning the QR codes on the print magazine etc. Now the question is, is this integration
enough or do the brands need something more?
Unified Digital Marketing goes beyond a simple integration. The best results are seen when all
marketing is planned and executed synergistically - online, in print and in person - and when
marketing is properly coordinated with other parts of the business - sales, customer service, R&D /
NPD etc. This way brands can maintain consistency in delivering their message across various
channels. This can happen only if theMarketing is blended with Technology.
Due to the lack of proper technology organisations have hard time maintaining quality information
that could be useful for the employees. This results in a lack of proper co-ordination and thus
inconsistency in the overall messaging.
Organisations can resolve this by:
Updating databases regularly
Offering training on the technology for the employees
Training when a new media pops up
By Unifying the technology with marketing organisations can ease the work of managers (as they
don't have to focus upon IT and can be focused just on their core activity) and thereby increasing
the consistency in messaging.

2. www.unifiedm.com
020 7000 1889
UnifiedM is a specialist marketing services provider focussed on building brands and engaging
customers in this digital age. We develop and manage strategic marketing programmes based
around a new marketing model or paradigm which we call "UnifiedM".