1. Ingvar Kamprad and IKEA
(1)
0960121053 0960122006
0960122107 0960122123
0960122139 0960122140
0970122022
10/22/2009

2. 2
AEKI
darpmaK ravgnI
AEKI
AEKI
AEKI
AEKI
AEKI
ton yaw dna yhW
ton yaw dna yhW
darpmaK ravgnII
darpmaK ravgn
Oct. 22
Ingvar Kamprad and IKEA

3. 3
]4 [
noitomorP
ecalP
ecirP
tcudorP
AEKI
P4
AEKI 3
2
AEKI 1
]3 [ ]2 [
]1 [
AEKI
AEKII
AEK
Oct. 22
Ingvar Kamprad and IKEA

4. 4
AEKI
352 AEKI 8002
AEKI
seY seY
seY seY
seY seY
seY seY
Sustainable? Core Competency? Capability Resource
AEKI
ellbaniiatsus
e ban atsus AEKII
AEK
o 2 u 8I D S z t V 4 = v ? h c t a w / m o c. e b u t u o y. w w w / /: p t t h
) R O T A R BI V( P U Y DI T - A E KI
Y J Z p f J G - a j n = v ? h c t a w / m o c. e b u t u o y. w w w / /: p t t h
g n u br e W A E KI
AEKI 4
Oct. 22
Ingvar Kamprad and IKEA

5. 5
21
/ 72
21 004 4
, 88 1
9 AEKI )5(
)4(
)3(
)2(
6-5 )1(
AEKI AEKI
AEKI
AEKI AEKI 08 19
AEKI
AEKI
AEKI
noitazilacol noitazidradnats AEKI
darpmaK
AEKI
AEKI
—
Oct. 22
Ingvar Kamprad and IKEA

6. 6
AEKI
AEKI PDG
AEKI
yhw
dna woH
dna woH esac
esac AEKII
AEK AEKII
AEK
AEKI
AEKI AEKI
AEKI
—
greboM srednA
darpmaK ravgnI 1 05
AEKI 6891
AEKI 08 1
9
ravgnI AEKI
AEKI 08 1
9 0 1
79
—
Oct. 22
Ingvar Kamprad and IKEA

7. 7
AEKI
/ AEKI
AEKI darpmaK ravgnI
darpmaK ravgnI
4
3
2
1
darpmaK ravgnI
darpmaK ravgnII
darpmaK ravgn
AEKI
AEKI
AEKI
Oct. 22
Ingvar Kamprad and IKEA

8. 8
AEKI
AEKI
AEKI
AEKI
M
AEKI
AEKI
AEKI
AEKI
AEKII
AEK
Oct. 22
Ingvar Kamprad and IKEA

9. 9
AEKI AEKI
AEKI AEKI
AEKI
AEKI
AEKI
AEKI
darpmaK ravgnI AEKI
AEKI
AEKI
Oct. 22
Ingvar Kamprad and IKEA