2. If you own a website or other business on the internet,
you need customers. With all the competing websites,
how do they find you? You need to have some good
strategies for marketing an online business if you are to be
successful.
3. One of the most used strategies for marketing an online
business is learning to get a high search engine ranking. If
you don't rank highly you may have difficulty being found.
There are some key methods for high ranking. Start by
keeping everything on your site relevant to the subject.
This makes good sense anyway because once the
customer has found you, you want him to stick around.
Choose a domain name and website title that fit well with
your business keywords. Your title should be easy to
remember. Links to your website make a difference in
search engine rankings, so contact sites that offer
information complementing yours and ask for reciprocal
links. One of the best ways to get links to your website is
to write well keyworded articles about it. There are
literally thousands upon thousands of article directories
4. Using pay-per-click advertising is another effective and
fast way to get listed high in the search engines. There are
several providers of pay-per-click advertising. Some
examples are Google Adwords, Yahoo Search Marketing
and MSN adCenter. Make sure when signing on to a pay-
per-click advertising campaign to experiment with your
ads to see which are most effective. Then when you find a
good ad that has a high click through rate you can delete
the rest. It pays to check out a variety of pay-per-click
advertisers to see which suits your needs the best.
5. Weblogs or more commonly known as "Blogs" are a newer
source for marketing an online business. They tend to rank
well, and consumers like them. Use your blog to talk about
your industry and provide links to your website. Since
everyone and their dog now has a blog there are problems
that arise though. Spam is a big problem in todays online
world and measures have been taken to stop all the spam.
The popular free blog host "Blogger.com" has been
cancelling accounts for such use. The best way to divert
this problem is to host your own blog on your server.
Bloggers publishing feature allows you to publish to
blogspot or your own server. Using this feature to publish
to your own FTP server is a way you can put what ever you
like on your blog and not be penalized for spam.
6. And last but not least is the use of traffic exchanges.
Considered by many to be ineffective, a well made and
presentable splash page or squeeze page that has an
information gathering form can convert surfers into
customers and even repeat customers. When searching
for traffic exchanges be sure to check them out first. Make
sure that the traffic exchange your going to join is a well
known, high ranked program.
7. Marketing an online business is essential for success.
Using all the marketing strategies at your disposal
together will ensure that your traffic grows and you edge
out your competition.