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1. If you do PPC (Pay Per Click) advertising the wrong way, it
can actually cost you quite a bit. You still should give it a
try, as with most things in life, there is the potential loss.
Those who have a better chance of excelling will have a
decent eye for detail. You have to learn the rules of the
game before entering the arena. It is important that you
try out if you feel confident in your ability to be successful
at it. More than likely, however, you will lose, which
means you need to educate yourself a little more before
you start. To begin your education, this article can help
you with some solid PPC strategies for 2012. Let's begin!

2. The importance of relevancy in PPC campaigns is one thing
that has not changed over the years. You have to have a
landing page that is relevant. You must also use keyword
phrases to target the right potential customers. The
quality score and the ad cost will be affected between
each other. You will get more clicks from people actually
interested in what you have to sell if you have a relevant
advertising campaign. From your landing page design, to
the actual money site itself, everything should look similar
and related. If everything is cohesive, then people will stay
longer because they see the similarities. This is something
that most marketers tend to ignore, though it is so
important.

3. You need to create short copy - this is a fundamental
necessity when creating any PPC campaign that you do.
Any PPC ad is short copy - it is called this because it is brief
and specific. Many short copywriters have made lots of
money with PPC, so don't think that there is not much
you can do with limited ad space. You should be happy to
know that it will not take you several weeks to master
how to do this. To make sure that you succeed, and that
you do not waste your money, you need to learn how to
do this appropriately. All it takes is writing about 100 ads
and then you will become more comfortable with this
process.

4. When people look for results after searching for a
particular item, they are looking for something very
specific. Anyone searching on the Internet is going to try
to find something specific. Your advertising should always
include a URL, specifically with the keyword that potential
buyers may be looking for. You can use an inner page, like
a sub page or subfolder that has the key word for them to
see. You actually don't want to send people to your
homepage, or your primary domain name or URL. You can
actually use the keyword in the page file. There is nothing
wrong with doing this.

5. You need to learn quite a bit in regard to PPC advertising,
no matter what platform you start out. You might want to
use cheaper secondary search engines, but click fraud runs
rampant. You are probably safe using Google, Yahoo or
Bing because click fraud is usually not possible on these
networks. Also, keep in mind that PPC at different search
engines will convert better for different niches and
products, etc. Need to test your results, track them, and
then modify your actions.

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