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ZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
AGING WITH DIGNITY
INSIGHT	
  
|Insight	
  to	
  crea3on|	
  
Learn	
  consumer:	
  Gain	
  insights	
  into	
  
users,	
  condi3ons	
  empat...
2050,320 million
More than 23% of the total population
We will enter the widely aged society
Opportunities and Challenges ...
We Focus on: Aging doesn't necessarily mean lack of health care, being
alone and low quality life, it can be and should be...
10 20 30 40 50 60 70 80+
Investment into different life stages
|Vitality-Age|
Age
Dynamic	
  changes:	
  walking	
  into	
...
东方养生观
Eastern Thinking of keeping health
言行,心态,文化
Words and deeds, mentality, culture
“动则不衰,乐则长寿”
“Life lies in motion, lo...
INSIGHT	
  
LEARNINGKEY
RESEARCH	
   PRESENT	
  
|Insight	
  to	
  crea3on|	
  
Learn	
  consumer:	
  Gain	
  insights	
  ...
PAIN
Genetic headache
Can not quit smoking
GAIN
20 years young, enjoy the fun of modern life
Be able to have more time to ...
PAIN
Once he spent more than two months’ pension to
pay the hospital expenses (25000RMB after
Medicare6000RMB);
Few free f...
PAIN
Too much advertising when watching TV
Many people cheat the elderly
Radio noise is too much
GAIN
Healthy body
Future ...
PAIN
Joints are not flexible
Dysaudia
Dizzy、hepatitis、gastrosia
Teeth
GAIN
Health
Peace, stability and harmonious life
移情图...
EAT	
  
5080+
LEISURE	
   HEALTH	
   REST	
   CARE	
  
Apportioned
Teeth Gone
Food safety
	
  
Poor square
equipment
use m...
Almost	
  all	
  of	
  the	
  old	
  people	
  want	
  to	
  keep	
  health	
  and	
  tend	
  to	
  pay	
  
special	
  a]e...
专业医疗//
Professional solutions
for acute or chronic
health problems.
生活方式管理//
Providing solutions and
guidance for managing...
高质量
HIGH QUALITY
可负担
AFFORDABLE
可持续
SUSTAINABLE
IMAGE	
  FROM	
  FLICKR.COM	
  	
  
We	
  posi3on	
  this	
  product	
  as...
Acupressure	
  massage	
  	
  
穴位按摩
Learn	
  from	
  tradi3onal	
  Chinese	
  health	
  keeping	
  philosophy	
  
东方养生学
Pacng	
  Therapy	
  
经络拍打疗法
	
  
It's	
  a	
  tradi3onal,	
  green	
  therapy	
  
that	
  boost	
  metabolism	
  and	
  
s...
giro
shu]lecock diabolo
Play	
  giro
pall-­‐mall fitness	
  ball
Idler	
  wheel	
  massagerscratchback
Tradi3onal	
  health...
 
	
  
1.Can	
  we	
  design	
  a	
  product	
  that	
  can	
  lead	
  them	
  to	
  exercise	
  their	
  
body	
  everyda...
INSIGHT	
  
LEARNINGKEY
RESEARCH	
   PRESENT	
  
|Insight	
  to	
  crea3on|	
  
Learn	
  consumer:	
  Gain	
  insights	
  ...
Smart	
  Health	
  Care	
  Family	
  
“Pushy”	
  and	
  “Knockie”	
  both	
  can	
  improve	
  
your	
  physical	
  health...
“Pushy”	
  is	
  a	
  nose	
  massager.	
  During	
  the	
  massage,	
  the	
  fric3on	
  will	
  gradually	
  create	
  
...
1 Simply	
  hold	
  it	
  with	
  two	
  fingers	
  
	
  
Massage	
  user‘s	
  nose	
  around	
  Ying	
  Xiang	
  point	
  ...
Ying-Point | 迎香穴
(in the nose lateral 0.5cm)
IMAGE	
  FROM	
  QUANJING.COM	
  	
  
Nose,	
  is	
  the	
  most	
  important...
“Knockie”	
  is	
  a	
  pat	
  hammer.	
  The	
  product	
  has	
  3	
  
massage	
  modes	
  such	
  as	
  hea3ng	
  mode,...
Scenario	
  
Head: Good sights and clear hearing.
眼不花来,耳不聋。
Face: No wrinkles, feel younger
皱纹不生,更年轻。
Back: No Hyperostosis, No pains i...
袁思思
Sisi YUAN
www.yuansisi.me
TEAM MEMBER
邱懿武
Yiwu QIU
www.qiuyiwu.com
罗哲宁
Charlene LUO
www.zhening.me
俞立颖
Liying YU
Thank you for
your attention
Q&A
ZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
Zju philips-t ue design project
Zju philips-t ue design project
Zju philips-t ue design project
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Zju philips-t ue design project

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Zju philips-t ue design project

  1. 1. ZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN AGING WITH DIGNITY
  2. 2. INSIGHT   |Insight  to  crea3on|   Learn  consumer:  Gain  insights  into   users,  condi3ons  empathy  visualiza3on   and  Key  learning.     Learn  market:  Design  a  theme,  posi3on   our  product,  discovering  opportuni3es.   Analysis:  brainstorm  for  crea3ons  and   draw  flow  of  user  experience. LEARNING |Analysis  to  insights|   Background  study:  Rediscovery   aging  in  our  eyes,  define  the  problem   and  conduct  design  research.   KEY RESEARCH   PRESENT   |Crea3on  to  realiza3on|   Design  product:  Diverge  thoughts,   assess  value  of  ideas,  design   products  with  interpreta3on  and   elabora3on.
  3. 3. 2050,320 million More than 23% of the total population We will enter the widely aged society Opportunities and Challenges of China’s Aging Society The trends for people over 60 years in China Next decade in CHINA: Industrialization Urbanization Information Age Modernization 180 million 11% of the total population  ≥  60yearsold U.S.A  
  4. 4. We Focus on: Aging doesn't necessarily mean lack of health care, being alone and low quality life, it can be and should be changed.
  5. 5. 10 20 30 40 50 60 70 80+ Investment into different life stages |Vitality-Age| Age Dynamic  changes:  walking  into  aging   Sta3c:  in  aging    ≥  60  We must see our life as an organically integrated entity, which is composed of mutually connected and overlapped life stages. That's also how we should experience our life. Experiences in the earlier stages of our life affect our life later.   0-18 Adolescent : Cradle of longevity longevity, knowledge and emotional foundations were built in our adolescent period of time. 18-­‐25  Youth:   The beginning of good lifestyle. Young people may have no idea about the future, however, they do know that their current lifestyle, mindset and habits or anything going on may have some consequences later. 25-­‐40  Adults:   The time when we can develop ourselves and shoulder a citizen's responsibility. All those activities contributed to the building of our economic, social and human capital, which helps to ensure happiness of our later life stages. 40-­‐60:Adjustment  and   Transi3on   Middle age is a crucial time of transition. Contrary to what many people believe, this period of time is actually very shapeable. It should and must be seen as the overture for an energetic aging. It's the same logic as the good accumulation as a teen is an overture for a better adult life. 60+:Redefining our life The vulnerability and sense of loss in our old age can be interpreted as an indispensable part of the unstoppable development of our life. Experiencing loss can be transformed into forgiveness and sympathy. Many people see the coming of death as a transformation. Thus, aging and experiences can be transformed into development and wisdom.
  6. 6. 东方养生观 Eastern Thinking of keeping health 言行,心态,文化 Words and deeds, mentality, culture “动则不衰,乐则长寿” “Life lies in motion, longevity lies in happiness” 固精/gujing 药饵/medicinal herbs 调气/regulating Qi 动形/movement精神/spirit 食养/food maintenance “戒骄戒躁,养调情绪” “guard against arrogance and rashness, regulate emotions” “阴阳平衡,天人合一” “The integrity of man and nature”
  7. 7. INSIGHT   LEARNINGKEY RESEARCH   PRESENT   |Insight  to  crea3on|   Learn  consumer:  Gain  insights  into   users,  condi3ons  empathy  visualiza3on   and  Key  learning.     Learn  market:  Design  a  theme,  posi3on   our  product,  discovering  opportuni3es.   Analysis:  brainstorm  for  crea3ons  and   draw  flow  of  user  experience. |Analysis  to  insights|   Background  study:  Rediscovery   aging  in  our  eyes,  define  the  problem   and  conduct  design  research.   |Crea3on  to  realiza3on|   Design  product:  Diverge  thoughts,   assess  value  of  ideas,  design   products  with  interpreta3on  and   elabora3on.
  8. 8. PAIN Genetic headache Can not quit smoking GAIN 20 years young, enjoy the fun of modern life Be able to have more time to pursue his own things 移情图 Empathy map 51岁 Dr. Wu He live in a small town, hoping to develop his interests. He is planning the retirement life. "I love photography and grow vegetables." "I am an otaku. " What does he THINK and FEEL ? Hope dull day; Young people should have their own personality! Of course, also the elderly; Few people has the same interest in the town; Marital harmony, well-behaved daughter study, do not have to worry about his daily lives, very happy. What does he HEAR ? Friends like chatting with him to get his suggestions; Like to share with others; Good relationships with neighbors. What does he SEE ? Many products with too many features, but do not know how to use it; Square dance is very popular in China, but the sound facilities is poor; As a doctor, found a lot of people feel uncomfortable go first to a doctor rarely buy medical equipment. What does he SAY and DO ? Start photography last year, went to urban Photographic Society; Start learning Internet chat, online shopping when he’s 40; Grow vegetables with wife after work; Often say no to meat, to lose weight, but never do.
  9. 9. PAIN Once he spent more than two months’ pension to pay the hospital expenses (25000RMB after Medicare6000RMB); Few free facilities for the elderly GAIN Do not have a serious illness; More services agency; More facilities for the elderly 移情图 Empathy map What does he THINK and FEEL ? Hope the older products really think for the elderly; Country should do practical work for the elderly; Life is well-off, but can not afford high medical expenses; Want to play but have no place to go, all need money What does he HEAR ? The elderly are cheated; 10 thousand people help one person when he is young, but now no one dare to help the elderly when they fall on the street. What does he SEE ? One never need to worry about thief before 1990 ; The Community outdoor activities equipment were broken, nobody repair it; What does he SAY and DO ? Shopping and cooking by himself; Chat and rest in the park; Play free facilities; Phone only be used to answer calls; People who invited him to lectures, their real purpose is selling the product (high prices) 71岁 Mr. Liu He is exercising with community public health facilities. As retired worker from a silk factory , he is quite concerned about the high medical costs. Our living conditions is better, but social condition is poor! “TV says every day that the aging, old age security, but clubs for elders began to charging a fee, why?”
  10. 10. PAIN Too much advertising when watching TV Many people cheat the elderly Radio noise is too much GAIN Healthy body Future generations’ happiness Social stability 移情图 Empathy map 75岁 Mr. Zhang He used to be a Chinese chess teacher. After retiring, he picked up his interest and biking to Hupao Spring just to collect the water for boiling tea. “The mentality of life is most important!” “I should get out more before I can’t walk.” What does he THINK and FEEL ? Health is the most important thing; People can not be idle. He always find something to kill time; Social stability is happiness; Could do what he wanted to do after Retirement, Without the pressures of life, very happy. What does he HEAR ? Read and watch news everyday, concerned about national affairs; Suggest health promotion of to others; What does he SEE ? Experienced the war when he’s young; Life is not easy to modern young people; Seeking the hard days of food and clothing; Grandson’s academic pressure is too large What does he SAY and DO ? He don’t believe the advertising of health products; Biking, gardening, fishing, often go traveling to spend time; Eating habits is different from his son and wife. Play MahJong, chatting, drinking tea to pass the time; Son bought him a touch-screen phone, but he just use it answer and save phone;
  11. 11. PAIN Joints are not flexible Dysaudia Dizzy、hepatitis、gastrosia Teeth GAIN Health Peace, stability and harmonious life 移情图 Empathy map 86岁 Prof. Li Used to be a Russian translator and teacher in Shanghai Foreign Language School. He had suffered many diseases, however hold himself up for 30 years with a healthy lifestyle. “Sports is the essence of life” “As long as the hobby is good for my health, I will like it . What does he THINK and FEEL ? He believes the happiest thing is social stability. He learned to control his emotions and forgive other people. When he think about my past time, he would be moved into tears. He was proud that he can take care of himself. What does he HEAR ? Read newspapers and watch TV for news to understand national affairs. When one found an effective way to stay healthy, the message will soon be spreader out. What does he SEE ? He experienced the hard time of Anti- Japanese war and the period time when PR China was built. He used to live in Beijing and Shanghai, and now choose to stay in the hangzhou, that felt like everywhere is park; What does he SAY and DO ? He is concerned about the health care keeping in good health knowledge, from the 70s to exercise every day. Every day he most of the time the massage and health care. He and his family divide food, pay attention to nutrition rather than taste. He didn't have any electronic equipment;
  12. 12. EAT   5080+ LEISURE   HEALTH   REST   CARE   Apportioned Teeth Gone Food safety   Poor square equipment use mobile phone just for answer Shopping less Movements were painfully ISSUE   Headache Joints are not flexible High maintenance fee High blood pressure, blood pressure monitor quality is poor Deafness Fall no one will help Insomnia Bad environmental quality Want to use the internet but Children has no patience to teach Nostalgia Children earn less, have to depend on oneself
  13. 13. Almost  all  of  the  old  people  want  to  keep  health  and  tend  to  pay   special  a]en3on  to  their  health  keeping;   Almost  none  of  them  using  any  health  care  equipment;   Some  of  their    health  keeping  methods  are  not  professional; Issue  conclusion  
  14. 14. 专业医疗// Professional solutions for acute or chronic health problems. 生活方式管理// Providing solutions and guidance for managing health risks. 平衡生活// Optimizing daily rituals for small, convenient health improvements. 健康爱好者// Fueling and supporting a passion for a healthy lifestyle. Motivation:Being not motivated is not an option because there is a need for change and support. Hard-hitting, precautionary Time-bound, programmed Motivation:Can vary through life-defining moments, is highly dependent on enthusiasm. Empowering, optimistic Continuous, lifestyle
  15. 15. 高质量 HIGH QUALITY 可负担 AFFORDABLE 可持续 SUSTAINABLE IMAGE  FROM  FLICKR.COM     We  posi3on  this  product  as  :  Personal  Care The ever-increasing need for personal care is contributed to the reality that modern hygiene and medical system were built for urgency rather than chronic. It is one of the biggest challenge for a rapidly aging society to design a high quality, affordable and sustainable health care service, especially health care service in the long run. Such increasing need is also related to the transformation from community care to mobilized care and family care.
  16. 16. Acupressure  massage     穴位按摩 Learn  from  tradi3onal  Chinese  health  keeping  philosophy   东方养生学
  17. 17. Pacng  Therapy   经络拍打疗法   It's  a  tradi3onal,  green  therapy   that  boost  metabolism  and   strengthen  immune  system.  It's   widely  applied  to  many   diseases  and  became  popular   among  Chinese  people  for  it   simplicity.     Pacng  therapy  can  remove   toxins  from  our  body  thus   curing  diseases  and  strengthen   immune  system  of  our  body. IMAGE  FROM  FLICKR.COM    
  18. 18. giro shu]lecock diabolo Play  giro pall-­‐mall fitness  ball Idler  wheel  massagerscratchback Tradi3onal  health  care  tools    
  19. 19.     1.Can  we  design  a  product  that  can  lead  them  to  exercise  their   body  everyday?   2.  From  the  elderly  we  know  China  has  many  old  health  keeping   method,  how  to  develop  them  and  can  we  connect  them  to   design?   Main  opportuni3es  
  20. 20. INSIGHT   LEARNINGKEY RESEARCH   PRESENT   |Insight  to  crea3on|   Learn  consumer:  Gain  insights  into   users,  condi3ons  empathy  visualiza3on   and  Key  learning.     Learn  market:  Design  a  theme,  posi3on   our  product,  discovering  opportuni3es.   Analysis:  brainstorm  for  crea3ons  and   draw  flow  of  user  experience. |Analysis  to  insights|   Background  study:  Rediscovery   aging  in  our  eyes,  define  the  problem   and  conduct  design  research.   |Crea3on  to  realiza3on|   Design  product:  Diverge  thoughts,   assess  value  of  ideas,  design   products  with  interpreta3on  and   elabora3on.
  21. 21. Smart  Health  Care  Family   “Pushy”  and  “Knockie”  both  can  improve   your  physical  health  condi3ons  according   to  Chinese  Acupressure.  We  hope  to   design  a  series  of  products  that  contain   both  Chinese  ancient  wisdom  and  modern   technology  and  keep  everyone  living   longer  and  living  be]er.  
  22. 22. “Pushy”  is  a  nose  massager.  During  the  massage,  the  fric3on  will  gradually  create   heat  which  will  stay  at  a  most  comfortable  temperature.  People  can  simply  hold   it  with  two  fingers  and  then  massage  their  nose  around  Ying  Xiang  point.  It  will   keep  people  away  from  many  diseases  including  catching  cold.  
  23. 23. 1 Simply  hold  it  with  two  fingers     Massage  user‘s  nose  around  Ying  Xiang  point     Massage  anywhere  and  any3me       2 3
  24. 24. Ying-Point | 迎香穴 (in the nose lateral 0.5cm) IMAGE  FROM  QUANJING.COM     Nose,  is  the  most  important  gate  of  human  body,  it   controls  the  fresh  air  intake  and  the  waste  air  output   from  our  body.  As  the  old  saying:  “lung  is  connec3ng   directly  with  the  nose  ”.  The  nose  is  the  first  guard  of   our  body  defense  system,  keeping  us  away  from  dust   and  disease.  Thus,  the  care  of  nose  is  extremely   important.     Massage  the  both  sides  of  nose,  especially  massage   the  Ying-­‐Point  (0.5  cen3meters  away  from  the  nose)   can  cure  hypomania,  facial  paralysis  or  spasm.     If  elderly  massage  their  nose  every  day.  It  will  help   them  to  nourish  lung's  air,  and  preven3on  of  colds  and   nasal  diseases,  as  well  as  keep  body  fitness.  
  25. 25. “Knockie”  is  a  pat  hammer.  The  product  has  3   massage  modes  such  as  hea3ng  mode,  mul3-­‐ touch  mode  and  rota3ng  mode.  By  using  it,   users  can  release  stresses  on  their  shoulders,   legs  and  feet.  
  26. 26. Scenario  
  27. 27. Head: Good sights and clear hearing. 眼不花来,耳不聋。 Face: No wrinkles, feel younger 皱纹不生,更年轻。 Back: No Hyperostosis, No pains in the waist 骨质不增,腰不疼 Chest: No coughing and No Respiratory diseases 气管畅通,咳嗽宁 Limbs: Feel fresh and walk fast 走路如风,全身轻 IMAGE  FROM  QUANJING.COM     According to the thoughts of traditional Chinese medicine, our organs, limbs, skins and all the visible and invisible body parts, are closely and mutually connected and has widely profoundly impact on each other. Patting stimulate our skin, while the positive change on some part of our skin can bring about positive changes to the whole body thus strengthen immune system and self- repair function, thus curing diseases.
  28. 28. 袁思思 Sisi YUAN www.yuansisi.me TEAM MEMBER 邱懿武 Yiwu QIU www.qiuyiwu.com 罗哲宁 Charlene LUO www.zhening.me 俞立颖 Liying YU
  29. 29. Thank you for your attention Q&A ZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN

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