2. INSIGHT
｜Insight
to
crea3on｜
Learn
consumer:
Gain
insights
into
users,
condi3ons
empathy
visualiza3on
and
Key
learning.
Learn
market:
Design
a
theme,
posi3on
our
product,
discovering
opportuni3es.
Analysis:
brainstorm
for
crea3ons
and
draw
flow
of
user
experience.
LEARNING
｜Analysis
to
insights｜
Background
study:
Rediscovery
aging
in
our
eyes,
define
the
problem
and
conduct
design
research.
KEY
RESEARCH
PRESENT
｜Crea3on
to
realiza3on｜
Design
product:
Diverge
thoughts,
assess
value
of
ideas,
design
products
with
interpreta3on
and
elabora3on.
3. 2050，320 million
More than 23% of the total population
We will enter the widely aged society
Opportunities and Challenges of China’s Aging Society
The trends for people over 60 years in China
Next decade in CHINA：
Industrialization
Urbanization
Information Age
Modernization
180 million
11% of the total
population
≥
60yearsold
U.S.A
4. We Focus on： Aging doesn't necessarily mean lack of health care, being
alone and low quality life, it can be and should be changed.
5. 10 20 30 40 50 60 70 80＋
Investment into different life stages
｜Vitality－Age｜
Age
Dynamic
changes:
walking
into
aging
Sta3c:
in
aging
≥
60
We must see our life as an organically integrated
entity, which is composed of mutually connected and
overlapped life stages. That's also how we should
experience our life. Experiences in the earlier stages
of our life affect our life later.
0-18 Adolescent :
Cradle of longevity
longevity, knowledge
and emotional
foundations were built
in our adolescent
period of time.
18-‐25
Youth:
The beginning of good
lifestyle. Young people
may have no idea about
the future, however, they
do know that their current
lifestyle, mindset and
habits or anything going on
may have some
consequences later.
25-‐40
Adults:
The time when we can
develop ourselves and
shoulder a citizen's
responsibility. All those
activities contributed to the
building of our economic,
social and human capital,
which helps to ensure
happiness of our later life
stages.
40-‐60：Adjustment
and
Transi3on
Middle age is a crucial time of
transition. Contrary to what
many people believe, this
period of time is actually very
shapeable. It should and must
be seen as the overture for an
energetic aging. It's the same
logic as the good
accumulation as a teen is an
overture for a better adult life.
60+：Redefining our life
The vulnerability and sense of loss in our
old age can be interpreted as an
indispensable part of the unstoppable
development of our life. Experiencing loss
can be transformed into forgiveness and
sympathy. Many people see the coming of
death as a transformation. Thus, aging and
experiences can be transformed into
development and wisdom.
6. 东方养生观
Eastern Thinking of keeping health
言行，心态，文化
Words and deeds, mentality, culture
“动则不衰，乐则长寿”
“Life lies in motion, longevity lies in happiness”
固精/gujing
药饵/medicinal herbs
调气/regulating Qi
动形/movement精神/spirit
食养/food maintenance
“戒骄戒躁，养调情绪”
“guard against arrogance and rashness,
regulate emotions”
“阴阳平衡，天人合一”
“The integrity of man and nature”
7. INSIGHT
LEARNINGKEY
RESEARCH
PRESENT
｜Insight
to
crea3on｜
Learn
consumer:
Gain
insights
into
users,
condi3ons
empathy
visualiza3on
and
Key
learning.
Learn
market:
Design
a
theme,
posi3on
our
product,
discovering
opportuni3es.
Analysis:
brainstorm
for
crea3ons
and
draw
flow
of
user
experience.
｜Analysis
to
insights｜
Background
study:
Rediscovery
aging
in
our
eyes,
define
the
problem
and
conduct
design
research.
｜Crea3on
to
realiza3on｜
Design
product:
Diverge
thoughts,
assess
value
of
ideas,
design
products
with
interpreta3on
and
elabora3on.
8. PAIN
Genetic headache
Can not quit smoking
GAIN
20 years young, enjoy the fun of modern life
Be able to have more time to pursue his own
things
移情图
Empathy map
51岁 Dr. Wu
He live in a small town,
hoping to develop his
interests. He is planning the
retirement life.
"I love photography and grow
vegetables."
"I am an otaku. "
What does he THINK and FEEL ?
Hope dull day;
Young people should have their own personality! Of course, also the elderly;
Few people has the same interest in the town;
Marital harmony, well-behaved daughter study, do not have to worry about his
daily lives, very happy.
What does he
HEAR ?
Friends like chatting with him to
get his suggestions;
Like to share with others;
Good relationships with
neighbors.
What does he SEE ?
Many products with too many
features, but do not know how to use
it;
Square dance is very popular in
China, but the sound facilities is poor;
As a doctor, found a lot of people feel
uncomfortable go first to a doctor
rarely buy medical equipment.
What does he SAY and DO ?
Start photography last year, went to urban Photographic Society;
Start learning Internet chat, online shopping when he’s 40;
Grow vegetables with wife after work;
Often say no to meat, to lose weight, but never do.
9. PAIN
Once he spent more than two months’ pension to
pay the hospital expenses (25000RMB after
Medicare6000RMB);
Few free facilities for the elderly
GAIN
Do not have a serious illness;
More services agency;
More facilities for the elderly
移情图
Empathy map
What does he THINK and FEEL ?
Hope the older products really think for the elderly;
Country should do practical work for the elderly;
Life is well-off, but can not afford high medical expenses;
Want to play but have no place to go, all need money
What does he HEAR ?
The elderly are cheated;
10 thousand people help one person
when he is young, but now no one
dare to help the elderly when they fall
on the street.
What does he SEE ?
One never need to worry about thief
before 1990 ;
The Community outdoor activities
equipment were broken, nobody
repair it;
What does he SAY and DO ?
Shopping and cooking by himself;
Chat and rest in the park;
Play free facilities;
Phone only be used to answer calls;
People who invited him to lectures, their real purpose
is selling the product (high prices)
71岁 Mr. Liu
He is exercising with
community public health
facilities. As retired worker
from a silk factory , he is quite
concerned about the high
medical costs.
Our living conditions is better,
but social condition is poor!
“TV says every day that the
aging, old age security, but
clubs for elders began to
charging a fee, why?”
10. PAIN
Too much advertising when watching TV
Many people cheat the elderly
Radio noise is too much
GAIN
Healthy body
Future generations’ happiness
Social stability
移情图
Empathy map
75岁 Mr. Zhang
He used to be a Chinese
chess teacher. After retiring,
he picked up his interest and
biking to Hupao Spring just to
collect the water for boiling
tea.
“The mentality of life is most
important！”
“I should get out more before I
can’t walk.”
What does he THINK and FEEL ?
Health is the most important thing;
People can not be idle. He always find something to kill time;
Social stability is happiness;
Could do what he wanted to do after Retirement, Without the
pressures of life, very happy.
What does he HEAR ?
Read and watch news everyday,
concerned about national affairs;
Suggest health promotion of to
others；
What does he SEE ?
Experienced the war when he’s young;
Life is not easy to modern young
people;
Seeking the hard days of food and
clothing;
Grandson’s academic pressure is too
large
What does he SAY and DO ?
He don’t believe the advertising of health products;
Biking, gardening, fishing, often go traveling to spend time;
Eating habits is different from his son and wife.
Play MahJong, chatting, drinking tea to pass the time;
Son bought him a touch-screen phone, but he just use it
answer and save phone;
11. PAIN
Joints are not flexible
Dysaudia
Dizzy、hepatitis、gastrosia
Teeth
GAIN
Health
Peace, stability and harmonious life
移情图
Empathy map
86岁 Prof. Li
Used to be a Russian
translator and teacher in
Shanghai Foreign Language
School. He had suffered many
diseases, however hold
himself up for 30 years with a
healthy lifestyle.
“Sports is the essence of life”
“As long as the hobby is good
for my health, I will like it .
What does he THINK and FEEL ?
He believes the happiest thing is social stability.
He learned to control his emotions and forgive other people.
When he think about my past time, he would be moved into tears.
He was proud that he can take care of himself.
What does he
HEAR ?
Read newspapers and watch TV
for news to understand national
affairs.
When one found an effective way
to stay healthy, the message will
soon be spreader out.
What does he SEE ?
He experienced the hard time of Anti-
Japanese war and the period time when
PR China was built.
He used to live in Beijing and Shanghai,
and now choose to stay in the
hangzhou, that felt like everywhere is
park;
What does he SAY and DO ?
He is concerned about the health care keeping in good health
knowledge, from the 70s to exercise every day.
Every day he most of the time the massage and health care.
He and his family divide food, pay attention to nutrition rather than
taste.
He didn't have any electronic equipment;
12. EAT
5080＋
LEISURE
HEALTH
REST
CARE
Apportioned
Teeth Gone
Food safety
Poor square
equipment
use mobile phone
just for answer
Shopping less
Movements were
painfully
ISSUE
Headache
Joints are not
flexible
High maintenance
fee
High blood
pressure, blood
pressure monitor
quality is poor
Deafness
Fall no one will help
Insomnia
Bad environmental
quality
Want to use the
internet but
Children has no
patience to teach
Nostalgia
Children earn less,
have to depend on
oneself
13.
14. Almost
all
of
the
old
people
want
to
keep
health
and
tend
to
pay
special
a]en3on
to
their
health
keeping；
Almost
none
of
them
using
any
health
care
equipment；
Some
of
their
health
keeping
methods
are
not
professional；
Issue
conclusion
15. 专业医疗//
Professional solutions
for acute or chronic
health problems.
生活方式管理//
Providing solutions and
guidance for managing
health risks.
平衡生活//
Optimizing daily rituals for small,
convenient health improvements.
健康爱好者//
Fueling and supporting a passion
for a healthy lifestyle.
Motivation：Being not motivated is not an option
because there is a need for change and support.
Hard-hitting, precautionary
Time-bound, programmed
Motivation：Can vary through life-defining moments,
is highly dependent on enthusiasm.
Empowering, optimistic
Continuous, lifestyle
16. 高质量
HIGH QUALITY
可负担
AFFORDABLE
可持续
SUSTAINABLE
IMAGE
FROM
FLICKR.COM
We
posi3on
this
product
as
:
Personal
Care
The ever-increasing need for personal care is contributed to the reality that modern
hygiene and medical system were built for urgency rather than chronic.
It is one of the biggest challenge for a rapidly aging society to design a high quality,
affordable and sustainable health care service, especially health care service in the long
run. Such increasing need is also related to the transformation from community care to
mobilized care and family care.
17. Acupressure
massage
穴位按摩
Learn
from
tradi3onal
Chinese
health
keeping
philosophy
东方养生学
18. Pacng
Therapy
经络拍打疗法
It's
a
tradi3onal,
green
therapy
that
boost
metabolism
and
strengthen
immune
system.
It's
widely
applied
to
many
diseases
and
became
popular
among
Chinese
people
for
it
simplicity.
Pacng
therapy
can
remove
toxins
from
our
body
thus
curing
diseases
and
strengthen
immune
system
of
our
body.
IMAGE
FROM
FLICKR.COM
20.
1.Can
we
design
a
product
that
can
lead
them
to
exercise
their
body
everyday?
2.
From
the
elderly
we
know
China
has
many
old
health
keeping
method,
how
to
develop
them
and
can
we
connect
them
to
design?
Main
opportuni3es
21. INSIGHT
LEARNINGKEY
RESEARCH
PRESENT
｜Insight
to
crea3on｜
Learn
consumer:
Gain
insights
into
users,
condi3ons
empathy
visualiza3on
and
Key
learning.
Learn
market:
Design
a
theme,
posi3on
our
product,
discovering
opportuni3es.
Analysis:
brainstorm
for
crea3ons
and
draw
flow
of
user
experience.
｜Analysis
to
insights｜
Background
study:
Rediscovery
aging
in
our
eyes,
define
the
problem
and
conduct
design
research.
｜Crea3on
to
realiza3on｜
Design
product:
Diverge
thoughts,
assess
value
of
ideas,
design
products
with
interpreta3on
and
elabora3on.
22. Smart
Health
Care
Family
“Pushy”
and
“Knockie”
both
can
improve
your
physical
health
condi3ons
according
to
Chinese
Acupressure.
We
hope
to
design
a
series
of
products
that
contain
both
Chinese
ancient
wisdom
and
modern
technology
and
keep
everyone
living
longer
and
living
be]er.
23. “Pushy”
is
a
nose
massager.
During
the
massage,
the
fric3on
will
gradually
create
heat
which
will
stay
at
a
most
comfortable
temperature.
People
can
simply
hold
it
with
two
fingers
and
then
massage
their
nose
around
Ying
Xiang
point.
It
will
keep
people
away
from
many
diseases
including
catching
cold.
24.
25. 1 Simply
hold
it
with
two
fingers
Massage
user‘s
nose
around
Ying
Xiang
point
Massage
anywhere
and
any3me
2
3
26. Ying-Point | 迎香穴
(in the nose lateral 0.5cm)
IMAGE
FROM
QUANJING.COM
Nose,
is
the
most
important
gate
of
human
body,
it
controls
the
fresh
air
intake
and
the
waste
air
output
from
our
body.
As
the
old
saying:
“lung
is
connec3ng
directly
with
the
nose
”.
The
nose
is
the
first
guard
of
our
body
defense
system,
keeping
us
away
from
dust
and
disease.
Thus,
the
care
of
nose
is
extremely
important.
Massage
the
both
sides
of
nose,
especially
massage
the
Ying-‐Point
(0.5
cen3meters
away
from
the
nose)
can
cure
hypomania,
facial
paralysis
or
spasm.
If
elderly
massage
their
nose
every
day.
It
will
help
them
to
nourish
lung's
air,
and
preven3on
of
colds
and
nasal
diseases,
as
well
as
keep
body
fitness.
27. “Knockie”
is
a
pat
hammer.
The
product
has
3
massage
modes
such
as
hea3ng
mode,
mul3-‐
touch
mode
and
rota3ng
mode.
By
using
it,
users
can
release
stresses
on
their
shoulders,
legs
and
feet.
30. Head: Good sights and clear hearing.
眼不花来，耳不聋。
Face: No wrinkles, feel younger
皱纹不生，更年轻。
Back: No Hyperostosis, No pains in the waist
骨质不增，腰不疼
Chest: No coughing and No Respiratory diseases
气管畅通，咳嗽宁
Limbs: Feel fresh and walk fast
走路如风,全身轻
IMAGE
FROM
QUANJING.COM
According to the thoughts of traditional Chinese medicine,
our organs, limbs, skins and all the visible and invisible
body parts, are closely and mutually connected and has
widely profoundly impact on each other.
Patting stimulate our skin, while the positive change on
some part of our skin can bring about positive changes to
the whole body thus strengthen immune system and self-
repair function, thus curing diseases.
