1. Boost consumerism Boost Jobs
Team- RajaRani
Team Members:
Gautam Kishore Hetu Ashara
Indian Institute of Technology, Roorkee

2. Boost SME product demand
Boost Employment
To develop SMEs various social and government programs are
aimed to provide financial assistance to people to come with a more
marketable design for their ventures. But majority of these ventures
fail in short term. A more thorough look of the problem suggests a
new reason for failures - there is no or very small market for the
product. The plan of ours doesn’t attack the monster named
unemployment directly but takes a silent path which will take some
time but ultimately will create stable and robust jobs for the youth
by creating a market full of demand for local products .

3. Syncing Demand with Supply
We have come up with an idea to instill a
demand and supply in the market. We intend
to invigorate consumers by giving them the
option to buy specific locally produced
products in installments and thereby
Producers Customers increasing market presence of SMEs and thus
creating job opportunities in diverse fields
XYZ is the driving force by
improving purchasing
power of consumers

4. Work Process
Product Sells to consumer
given to shop with down payment
Product XYZ buys it
produced Shop consumers
at normal
by SME price
Shops pays back by
forwarding monthly Consumer comes
XYZ pays installments after back and gives back
Investors fund XYZ
back the cutting their profits his due monthly
to start the
promised installments
business
amounts
Investors

5. Pilot Run
We have already conducted a pilot run to judge the response of
customers and producers. We contacted solar lantern company
D. Light Solar and proposed our idea. On trust basis we procured 10
solar lanterns for testing our idea.
Next we tied up with campus based NGO Greenagers and NSS-IIT
Roorkee chapter and chose a village of their programs.
On first visit we chose a small locality of 15 houses and
demonstrated our product.
We did questionnaire about the economics of their energy usage
like kerosene and wood usage and with that explained the
change in economics our new scheme would bring and their
benefits. The output we got was more than we anticipated, to say
the least.