A market research project which proves, how pre-assumptions about any thing can be completely incorrect when compared with actual research data.

1. A presentation on:
“CONSUMER AWARENESS AND PERCEPTION TOWARDS ENTERPRISE
MOBILITY SOLUTIONS”
By:
CHAITANYA GAIKWAD (TM1615113)
PGDM- TELECOM & MARKKETING (2016 – 18) 1
BALAJI INSTITUTE OF TELECOM & MANAGEMENT
For:

2. FLOW OF PRESENTATION
▪ Company Profile
▪ Overview of Company
▪ Role in Company
▪ Research Problem
▪ Objectives
▪ Research Methodology
▪ Data Analysis
▪ Findings & Interpretation
▪ Recommendations
▪ Key Limitations
▪ Key Learnings
▪ References

3. COMPANY PROFILE
INDIA OfficeHeadquarter –Bloomingdale, USA
GEOGRAPHIES
•US operations started in 2008
•India office - in 2011
•Canada office – in 2013
BUSINESS VERTICALS
•Enterprise Mobility Solutions
•Application Integration
•Oracle EBS & Managed Services

4. ERP CRM
SaaS MaaS
OVERVIEW OF COMPANY

5. ROLE IN COMPANY

6. RESEARCH PROBLEM
MARKETING RESEARCH PROBLEM
To determine the level of awareness and perception of customers about Enterprise Mobility Solutions.

7. OBJECTIVES
PRIMARY OBJECTIVE
▪ To study level of awareness amongst customers towards enterprise mobility solutions.
▪ To understand customer perception towards enterprise mobility solutions.
SECONDARY OBJECTIVES
▪ To determine the percentage of existing mobility solution users.
▪ To identify the factors stopping organizations to adopt enterprise mobility.
▪ To understand the future scope of enterprise mobility solutions.
▪ To identify which technology will have the greatest impact on the industry
▪ To determine the preferred sources of information for customers to know about new technology and
products.

8. RESEARCH METHODOLOGY
▪ Research Design : Descriptive Research
▪ Primary Data Collection : Survey method
▪ Primary Data Collection Instrument : Online Questionnaire
▪ Sampling Method : Convenience sampling
▪ Sample Size : 70
▪ Area : Pune & Mumbai
▪ Duration of Research : 2 months

9. DATA ANALYSIS
TOOLS USED
1. TABLEAU
▪ Bar charts
▪ Packed Bubbles
▪ Tree maps
2. MS-EXCEL
▪ Tables & Charts
3. STATISTICAL PACKAGE FOR SOCIAL SCIENCES – (SPSS)
▪ Frequencies

10. FINDINGS & INTERPRETATION
▪ 84% of the total
respondents were aware
about enterprise mobility
solutions.
▪ 16% were not at all aware
▪ Maximum number of
respondents were close to
an average awareness level.
SAMPLE SIZE = 70
AWARENESS ABOUT ENTERPRISE MOBILITY SOLUTIONS

11. •
77 %Have not yet adopted
Enterprise Mobility Solutions
23 %Have adopted
Enterprise Mobility Solutions
In spite of 84% awareness, the percentage of users are very less,
which can also be considered as a huge potential market.
CURRENT USERS

12. CHALLENGES/ISSUES IN ADOPTING
ENTERPRISE MOBILITY SOLUTIONS
▪ The main factors stopping organizations
from adopting mobility solutions are,
Organizational challenges (19%) &
Satisfaction with current technology
(19%) .
▪ Followed by Security risk(17%) & an
attitude that mobility solutions are not
necessary (17%) .
Factors/Challenges stopping companies from adopting Enterprise Mobility Solutions
Note:- Non- users were allowed to select multiple options

13. FUTURE SCOPE OF ENTERPRISE MOBILITY
▪ 33% the non users believe that
they still require 2 years to adopt
Enterprise Mobility Solutions .
▪ 28% are not sure when their
organization will be adopting or will
be ready to adopt enterprise
mobility solutions.
Packed Bubble Chart
According to organisations, when will they be willing/ready to adopt enterprise mobility ?
Note:- 1) Respondents who were Not at all aware(11), & who were already using mobility solutions (16)
were not allowed to respond to this question

14. GREATEST IMPACT
1) Automation
2) Internet of Things (IoT)
3) Cloud Infrastructure Services
4) Enterprise Mobility Solutions
5) Not Sure
6) Artificial Intelligence
According to organisations, which technology will have the greatest impact on them in 3 years ?
▪ Organisations don’t think of
Enterprise Mobility as a
technology which will have
greatest impact on them.
Tree Map
Note:- 1) All the emerging new technologies mentioned above are based on reference from
www.cisco.com/mobile-workspace-solution/mobility-survey

15. PREFERRED SOURCE OF INFORMATION
Preferred Sources of Information by the customers to know about new technology and products
Packed Bubble Chart
26 %say Online Advertisements
24 %say Seminar/Conferences
18 %say Newspaper/Magazine
Note: Call - Call by solution provider
Visit - Visit from sales person
Lexicon Network’s current way of
reaching and communicating with
customers is:
1. Cold call which is preferred by
only 6% of respondents.
2. Visit by sales person which is
preferred by 11% of respondents

16. CUSTOMER PERCEPTION
▪ The companies are aware about the
benefits of enterprise mobility solutions,
as the mean value of responses is close
to 3.5 i.e.“Agree”
▪ Neither there is opposition nor there is
rejection from the respondents towards
enterprise mobility solutions
▪ The last statements shows that the
companies are trying to postpone their
decision to adopt enterprise mobility.
To what extent do you agree or disagree, that following statements
represent your organization's view of "Enterprise Mobility"
OPPOSITION
REJECTION
POSTPONEMENT
RELATIVE
ADVANTAGE
1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree
Note:- 1) ‘Relative Advantage’ factor is based on the study of John T. Gourville (2006), Harward Business Review, vol-84, issue-6
2) ‘Types of Resistance’ factors is based on the study of Mirella Kleinjin , Journal of economic psychology- Elseviar
3) ’Not at all aware’ respondents were not allowed to fill this response

17. RECOMMENDATIONS
1. The agenda for marketing must be to make companies realise that, “This is the perfect time
to adopt enterprise mobility as it will help them to gain a competitive advantage”.
2. Seminars/Business conferences must be organised to spread awareness amongst customers
and give them a broad idea about enterprise mobility solutions.
3. Online Advertisements, LinkedIn Blogs, Regular mails must be used out to repeatedly give
an exposure to companies regarding Enterprise Mobility.
4. Company should continuously be in touch with existing customers, provide them with good
after sales service and try to get referrals from them.

18. KEY LIMITATIONS
▪ This research survey is conducted on various sectors of industries that are pharmaceutical
companies, OEM’s, NBFC’s, infrastructure groups FMCD’s etc. which is a vast sample.
▪ This research covers only two districts Pune & Mumbai.
▪ This study was done only from the companies with turnover more than 10 crore rupees.
▪ Senior Management of companies was not ready to talk and share information.
▪ The sample size for this research is only 70 companies which is not very accurate to give the
exact report of the topic.

19. KEY LEARNINGS
▪ Do not make any assumptions about the results before conducting the actual
research.
▪ How the B2B process actually works

20. REFRENCES
Internet References
▪www.hbr.org
▪www.libguides.usc.edu/writingguide/title
▪www.insightsuccess.in
▪www.cisco.com/mobile-workspace-solution/mobility-survey
▪www.diemensionsdata.com
▪www.maas360.com
▪www.lexiconnetworks.com
▪www.sap.com
▪www.salesforce.com
Journal Refrences
▪John t. Gourville(2006), Harvard Business Review,Vol-84,Issue-6
▪Factors affecting consumers resistance to innovation – a study on smartphones,
Johnkoping University
▪Journal of economic psychology- Elsevier
▪Enterprise Mobility Service Offerings- Emerging Technologies- pwc
Books/Textbooks
▪Essentials of Marketing Research – Naresh K. Malhotra

21. IBIS PUNE KEYS PUNE