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구글 트랜드와 네이버 데이터 랩을
이용한 대선 예측
언론정보학과
21410665 홍채연
네이버 데이터 랩을 이용한 대통령 선거 예측
기간 : 4월 3일~ 5월 1일
결과 : 문재인 > 홍준표 > 안철수
4월 15일 후보자 등록 후 세 후보의 검색 빈도가 최고점에 도달
19일, 23일 후보자 토론 후
홍준표와 안철수 순위가 바뀜
->여전히 문재인 후보가 1위
후보자 등록 전부터 세 후보에 대한 관심이 증가함. 네이버 트랜드를 통해서는 기간을 일 단위로
설정할 수 없어 선거 전 9일 동안의 결과를 확인할 수 없음.
선거 D-9
구글 트렌드를 이용한 대통령 선거 예측
장소 : 대한민국
기간 : 4월 15일~ 5월 8일
결과 : 문재인 > 홍준표 > 안철수>유승민>심상정
문재인 홍준표 유승민안철수 심상정19일 토론 안철수를 제외한 나머지 후보들 상승
23일 토론 후 문재인,홍준표,안철수 접전
3차 토론 후 홍준표가 문재인을 제침
대선 D-1
토론 날짜를 기준으로 수치 변화를 봤을 때 문재인과 홍준표가 1, 2위 왔다갔다함.
그러나 전체적인 순위를 보았을 때 초반에는 문재인>안철수>홍준표 순이었지만 선거에
가까워질수록 문재인이 1위, 홍준표가 2위를 차지할 것이라 예상

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구글 트렌드와 네이버 데이터랩비교

  • 1. 구글 트랜드와 네이버 데이터 랩을 이용한 대선 예측 언론정보학과 21410665 홍채연
  • 2. 네이버 데이터 랩을 이용한 대통령 선거 예측 기간 : 4월 3일~ 5월 1일 결과 : 문재인 > 홍준표 > 안철수 4월 15일 후보자 등록 후 세 후보의 검색 빈도가 최고점에 도달 19일, 23일 후보자 토론 후 홍준표와 안철수 순위가 바뀜 ->여전히 문재인 후보가 1위 후보자 등록 전부터 세 후보에 대한 관심이 증가함. 네이버 트랜드를 통해서는 기간을 일 단위로 설정할 수 없어 선거 전 9일 동안의 결과를 확인할 수 없음. 선거 D-9
  • 3. 구글 트렌드를 이용한 대통령 선거 예측 장소 : 대한민국 기간 : 4월 15일~ 5월 8일 결과 : 문재인 > 홍준표 > 안철수>유승민>심상정 문재인 홍준표 유승민안철수 심상정19일 토론 안철수를 제외한 나머지 후보들 상승 23일 토론 후 문재인,홍준표,안철수 접전 3차 토론 후 홍준표가 문재인을 제침 대선 D-1 토론 날짜를 기준으로 수치 변화를 봤을 때 문재인과 홍준표가 1, 2위 왔다갔다함. 그러나 전체적인 순위를 보았을 때 초반에는 문재인>안철수>홍준표 순이었지만 선거에 가까워질수록 문재인이 1위, 홍준표가 2위를 차지할 것이라 예상