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  • Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n
  • Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n
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  • Working draft to use

    1. 1. Countdown To Relay
    2. 2. Countdown To RelayShort Term Results. Long Term Transformation.
    3. 3. Overview
    4. 4. Overview• Background
    5. 5. Overview• Background• Challenges
    6. 6. Overview• Background• Challenges• Inspiration and Brainstorming
    7. 7. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management
    8. 8. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results
    9. 9. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT
    10. 10. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT• Lessons Learned
    11. 11. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT• Lessons Learned• Questions?
    12. 12. Countdown
    13. 13. Countdown
    14. 14. Countdown• First Launched June 2009
    15. 15. Countdown• First Launched June 2009•Lewisburg Relay For Life
    16. 16. Countdown• First Launched June 2009•Lewisburg Relay For Life•Community Income Development Specialist
    17. 17. Countdown Sponsorship
    18. 18. Countdown Sponsorship Entertainment
    19. 19. Countdown Sponsorship Logistics Entertainment
    20. 20. Countdown SponsorshipPublic Relations Logistics Entertainment
    21. 21. Countdown SponsorshipPublic Relations Survivor Engagement Logistics Entertainment
    22. 22. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Entertainment
    23. 23. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Luminaria Entertainment
    24. 24. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Luminaria Entertainment
    25. 25. Relay For Life Challenges
    26. 26. Relay For Life Opportunities
    27. 27. Relay For Life OpportunitiesTired Volunteers
    28. 28. Relay For Life OpportunitiesTired Volunteers
    29. 29. Relay For Life OpportunitiesTired Volunteers Limited Business Involvement
    30. 30. 2008 Sponsorship As APercentage of Total Income
    31. 31. Relay For Life OpportunitiesTired Volunteers Limited Business Involvement
    32. 32. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation
    33. 33. Community Engagement StatisticsRelay Participants Per Capita (100 persons)
    34. 34. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    35. 35. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    36. 36. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    37. 37. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation 20 15 10 5 0
    38. 38. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    39. 39. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    40. 40. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    41. 41. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure
    42. 42. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring
    43. 43. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring= Project
    44. 44. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring= Project
    45. 45. Countdown Inspiration
    46. 46. Countdown Inspiration
    47. 47. Countdown Inspiration
    48. 48. Brainstorming
    49. 49. Brainstorming
    50. 50. BrainstormingSponsor Blitz
    51. 51. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long
    52. 52. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP
    53. 53. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    54. 54. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    55. 55. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    56. 56. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    57. 57. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants Limited Tired Community Little Media + Business + +Volunteers Saturation Exposure Involvement
    58. 58. 30 DaysTo Relay
    59. 59. 30 DaysTo Relay• Revenue Generation
    60. 60. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media
    61. 61. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media• New Venues for Publicity
    62. 62. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media• New Venues for Publicity• Targeted Business Engagement
    63. 63. Develop Final Plans withStakeholders Restaurant Owners Media
    64. 64. Develop Final Plans with Stakeholders• Partnership Restaurant Owners Media
    65. 65. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners Media
    66. 66. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners• Financials Media
    67. 67. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners• Financials• Recruitment Media
    68. 68. Countdown To Relay
    69. 69. Countdown To Relay
    70. 70. Countdown To Relay• 7 Participating Eateries
    71. 71. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage
    72. 72. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts
    73. 73. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts• 30% of Revenues Donated
    74. 74. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts• 30% of Revenues Donated• Volunteers Recruited
    75. 75. Accounting Real Time Feedback Appropriate Recognition Sponsorship Breakdown for Recognition Contracts Impact on Event Collection Public Relations Press Releases Radio Spots Countdown To RelayOpportunity Identification Recruitment Online Promotion Volunteer Staffing Survivor Chair Outreach Signage DOE Logistics Special Programs Tables and Materials Recognition
    76. 76. Results Total Dollars RaisedTotal Volunteers Recruited
    77. 77. Results$15,000.00$11,250.00 Total Dollars Raised $7,500.00 $3,750.00 $0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Total Volunteers Recruited
    78. 78. Results$15,000.00$11,250.00 Total Dollars Raised $7,500.00 $3,750.00 $0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 60 45 Total Volunteers Recruited 30 15 0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3
    79. 79. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    80. 80. Relay For Life ChallengesEnergized Volunteers Limited Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    81. 81. Relay For Life ChallengesEnergized Volunteers New Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    82. 82. Relay For Life ChallengesEnergized Volunteers New Business Involvement New Volunteers Media Exposure
    83. 83. Relay For Life ChallengesEnergized Volunteers New Business Involvement New Volunteers Media Relationships
    84. 84. IMPACTEnergized Volunteers New Business Involvement New Volunteers Media Relationships
    85. 85. Organizational Impact Long Term Transformation
    86. 86. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger
    87. 87. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities
    88. 88. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities • Broke Traditional Sponsorship Model
    89. 89. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities • Broke Traditional Sponsorship Model •Raised Expectations
    90. 90. LESSONS LEARNED
    91. 91. LESSONS LEARNED• Better Cross-functional Collaboration
    92. 92. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg
    93. 93. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg• Enhanced Survivor Programs
    94. 94. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg• Enhanced Survivor Programs• More Volunteer Ownership
    95. 95. Questions?
    96. 96. Countdown To RelayShort Term Results. Long Term Transformation.

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