The document describes a Countdown to Relay initiative to address challenges facing the local Relay For Life event such as tired volunteers and limited business involvement. Over 30 days, the initiative engaged 7 restaurants that donated 30% of revenues. It achieved strong fundraising results and recruited many volunteers. Long term, it energized volunteers, involved new businesses, and transformed the local Relay For Life organization and sponsorship model.

1. Countdown
To
Relay

2. Countdown
To
Relay
Short Term Results. Long Term Transformation.

3. Overview

4. Overview
• Background

5. Overview
• Background
• Challenges

6. Overview
• Background
• Challenges
• Inspiration and Brainstorming

7. Overview
• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management

8. Overview
• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results

9. Overview
• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT

10. Overview
• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT
• Lessons Learned

11. Overview
• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT
• Lessons Learned
• Questions?

12. Countdown

13. Countdown

14. Countdown
• First Launched June 2009

15. Countdown
• First Launched June 2009
•Lewisburg Relay For Life

16. Countdown
• First Launched June 2009
•Lewisburg Relay For Life
•Community Income Development Specialist

17. Countdown Sponsorship

18. Countdown Sponsorship
Entertainment

19. Countdown Sponsorship
Logistics Entertainment

20. Countdown Sponsorship
Public Relations
Logistics Entertainment

21. Countdown Sponsorship
Public Relations Survivor Engagement
Logistics Entertainment

22. Countdown Fundraising Sponsorship
Public Relations Survivor Engagement
Logistics Entertainment

23. Countdown Fundraising Sponsorship
Public Relations Survivor Engagement
Logistics Luminaria Entertainment

24. Countdown Fundraising Sponsorship
Public Relations Survivor Engagement
Logistics Luminaria Entertainment

25. Relay For Life
Challenges

26. Relay For Life
Opportunities

27. Relay For Life
Opportunities
Tired Volunteers

29. Relay For Life
Opportunities
Tired Volunteers

30. Relay For Life
Opportunities
Tired Volunteers Limited Business Involvement

31. 2008 Sponsorship As A
Percentage of Total Income

32. Relay For Life
Opportunities
Tired Volunteers Limited Business Involvement

33. Relay For Life
Opportunities
Tired Volunteers Limited Business Involvement
Community Saturation

34. Community Engagement
Statistics
Relay Participants Per Capita (100 persons)

35. Community Engagement
Statistics
Relay Participants Per Capita (100 persons)
20
U.S 15
CSUS
10
5
0

36. Community Engagement
Statistics
Relay Participants Per Capita (100 persons)
20
U.S 15
CSUS
10
5
0

37. Community Engagement
Statistics
Relay Participants Per Capita (100 persons)
20
U.S 15
CSUS
10
5
0

38. Relay For Life
Opportunities
Tired Volunteers Limited Business Involvement
Community Saturation
20
15
10
5
0

39. Relay For Life
Opportunities
Tired Volunteers Limited Business Involvement
Community Saturation Little Media Exposure
20
15
10
5
0

40. Relay For Life
Challenges
Tired Volunteers Limited Business Involvement
Community Saturation Little Media Exposure
20
15
10
5
0

42. Relay For Life
Challenges
Tired Volunteers Limited Business Involvement
Community Saturation Little Media Exposure
20
15
10
5
0

43. Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure

44. Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring

45. Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring
= Project

46. Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring
= Project

47. Countdown
Inspiration

48. Countdown
Inspiration

49. Countdown
Inspiration

50. Brainstorming

51. Brainstorming

52. Brainstorming
Sponsor Blitz

53. Brainstorming
30 DaysTo
Relay
Sponsor Blitz Month-Long

54. Brainstorming
30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP

55. Brainstorming
30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP Restaurants

56. Brainstorming
30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP Restaurants

57. 30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP Restaurants

58. 30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP Restaurants

59. 30 DaysTo
Relay
Sponsor Blitz Month-Long PTTP Restaurants
Limited
Tired Community Little Media
+ Business + +
Volunteers Saturation Exposure
Involvement

60. 30 DaysTo
Relay

61. 30 DaysTo
Relay
• Revenue Generation

62. 30 DaysTo
Relay
• Revenue Generation
• Countdown Attractive to Media

63. 30 DaysTo
Relay
• Revenue Generation
• Countdown Attractive to Media
• New Venues for Publicity

64. 30 DaysTo
Relay
• Revenue Generation
• Countdown Attractive to Media
• New Venues for Publicity
• Targeted Business Engagement

65. Develop Final
Plans with
Stakeholders
Restaurant
Owners
Media

66. Develop Final
Plans with
Stakeholders
• Partnership Restaurant
Owners
Media

67. Develop Final
Plans with
Stakeholders
• Partnership Restaurant
• Publicity Owners
Media

68. Develop Final
Plans with
Stakeholders
• Partnership Restaurant
• Publicity Owners
• Financials
Media

69. Develop Final
Plans with
Stakeholders
• Partnership Restaurant
• Publicity Owners
• Financials
• Recruitment
Media

70. Countdown To
Relay

71. Countdown To
Relay

72. Countdown To
Relay
• 7 Participating Eateries

73. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage

74. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts

75. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts
• 30% of Revenues Donated

76. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts
• 30% of Revenues Donated
• Volunteers Recruited

77. Accounting Real Time Feedback
Appropriate Recognition Sponsorship
Breakdown for Recognition
Contracts
Impact on Event
Collection
Public Relations Press Releases
Radio Spots
Countdown To Relay
Opportunity Identification Recruitment Online Promotion
Volunteer Staffing
Survivor Chair Outreach
Signage DOE Logistics
Special Programs
Tables and Materials
Recognition

78. Results
Total Dollars Raised
Total Volunteers Recruited

79. Results
$15,000.00
$11,250.00 Total Dollars Raised
$7,500.00
$3,750.00
$0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3
Total Volunteers Recruited

80. Results
$15,000.00
$11,250.00 Total Dollars Raised
$7,500.00
$3,750.00
$0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3
60
45 Total Volunteers Recruited
30
15
0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3

81. Relay For Life
Challenges
Tired Volunteers Limited Business Involvement
Community Saturation Media Exposure
20
15
10
5
0

82. Relay For Life
Challenges
Energized Volunteers Limited Business Involvement
Community Saturation Media Exposure
20
15
10
5
0

83. Relay For Life
Challenges
Energized Volunteers New Business Involvement
Community Saturation Media Exposure
20
15
10
5
0

84. Relay For Life
Challenges
Energized Volunteers New Business Involvement
New Volunteers Media Exposure

85. Relay For Life
Challenges
Energized Volunteers New Business Involvement
New Volunteers Media Relationships

86. IMPACT
Energized Volunteers New Business Involvement
New Volunteers Media Relationships

87. Organizational Impact
Long Term Transformation

88. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger

89. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities

90. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities
• Broke Traditional Sponsorship Model

91. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities
• Broke Traditional Sponsorship Model
•Raised Expectations

92. LESSONS LEARNED

93. LESSONS LEARNED
• Better Cross-functional Collaboration

94. LESSONS LEARNED
• Better Cross-functional Collaboration
• Outreach Beyond Lewisburg

95. LESSONS LEARNED
• Better Cross-functional Collaboration
• Outreach Beyond Lewisburg
• Enhanced Survivor Programs

96. LESSONS LEARNED
• Better Cross-functional Collaboration
• Outreach Beyond Lewisburg
• Enhanced Survivor Programs
• More Volunteer Ownership

97. Questions?

98. Countdown
To
Relay
Short Term Results. Long Term Transformation.