This document discusses elements to consider when planning a public campaign. It lists key elements such as defining a clear goal, identifying targets and allies/opponents, assessing available resources and needs, developing tactics and strategies, and creating a community map. An example campaign aims to phase out mercury use in chlorine production at a factory. The target is the permitting authority while allies may include scientists and opponents could be the factory owner. Tactics include obtaining pollution data, fish contamination studies, and launching a petition. The strategy and community map should bring all elements together to achieve the goal.

1. Общественные кампании: элементы
планирования
«Общественные кампании в области
химической безопасности и отходов»
Минск, 23 ноября 2012
RNDr. Йиндржих Петрлик
Арника – Программа по токсическим
веществам и отходам

2. Єлементы планирования кампании
Цель
Target
Про/против вам (Enemies/Alies)
Что у нас есть / Чего нам надо (We have/We
need)
Тактика (Tactics)
Кто? До которого дня (время)? (Who?/Until
when?)
Стратегия (Strategy)
Карта общественности (Community map)

3. Примеры
Цель:
Phase out mercury use for chlorine production
in Spolana Neratovice
Target
State institution issuing integrated permit
under IPPC (Middle Bohemian Regional
Authority)
Про/против вам (Enemies/Alies)
Что у нас есть / Чего нам надо (We have/We
need)
Тактика (Tactics)

4. Примеры
Цель:
Phase out mercury
use for chlorine
production in
Spolana
Neratovice
Target:
State institution issuing integrated permit
under IPPC (Middle Bohemian Regional
Authority)

5. Примеры
Про /против вам (Enemies/Alies)
Карта общественности (Community map) –
case Spolana Neratovice
owner
director workers (?)
Regional President
deputies V. Klaus
fishermen around Minister of the the
Labe river Environment – L.
environmental Ambrozek (?)
department in mayor of the
Neratovice (?) village in
neighbourhood
team of Czech
scientists in Environment
Brno (?) Inspection

6. Примеры
Что у нас есть / Чего нам надо (We have/We
need)
- information about levels in Spolana
- study on mercury levels in fish
- money for the project
- petition with certain amount of signatures
Linked with specific activities (actions) in
„Tactics“

7. Примеры
Тактика (Tactics) – specific
actions
When we need petition and
signatures tactics will be:
- text for petition
- lay out for printed petition
- to find the coordinator of the
petition
- petition stand(s)
- press release about the petition
Кто? До которого дня (время)?
(Who?/Until when?)

8. Стратегия

9. Планирование кампаний

10. European Union
This presentation has been produced as part of the project called
„Strengthening public participation on environmental decision making and
SAICM implementation in Belarus “ with the financial assistance of the
European Union. The contents of this presentation are sole responsibility of
Arnika Association and can under no circumstances be regarded as reflecting the
position of the European Union.
It is cofinanced by Czech Development Agency, IPEN, and Global Greengrants
http://www.ecoidea.by
http://english.arnika.org/belarus
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