ASIM lecture 9

1. (C) CBS, ITM, MT, MCHB, MA 1
ASIM
Advanced
Strategic
Information
Management
Host: Attila Marton

2. (C) CBS, ITM, MT, MCHB, MA 2ASIM
Session 1 Strategy and the BTF View
Session 2 Strategizing as a (IS/IM) Practice
Session 3 Strategizing, IM and virtual interaction
Session 4 Practitioner on IM and Strategy
Session 5 Organizational Learning and Strategy
Session 6 Surprises: Sensemaking, Improvisation
Session 7 Ambidexterity: Exploring & Exploiting
Session 8 IM and Digital Business Strategies: Crowdsourcing
Session 9 IM and Digital Business Strategies: Online
Collaboration
Session 10 IM and Digital Business Strategies: Open Innovation
Session 11 IM and Digital Business Strategies: Big Data
Workshop and Project Clinic Period
ASIM
Course Logic
Strategizing
Foundations
Adaptive
Organi-
zation
Information
-driven
Strategies
Overall goal: Identify, analyze and conceptualize the main concepts and the
strategic role of future IM

3. (C) CBS, ITM, MT, MCHB, MA 3
ASIM
Last episode on ASIM
Digital Business Strategy
Serendipity
We don’t know what we are looking for, so let’s increase our
chances of finding it.
1) Long Tail
Discover the gems out there.
2) Law of Large Numbers
Get as much data as you can from as many people
as possible.
3) Ex-Post Ordering
Figure out what to do with the data afterwards.
HOW?
Crowdsourcing
1) Incentives
2) Trust

4. (C) CBS, ITM, MT, MCHB, MA 4
ASIM
Today‘s episode on ASIM
Exploration vs. Exploitation - Reloaded
1) Online Collaboration
2) Social Production
3) Case: Wikipedia

5. (C) CBS, ITM, MT, MCHB, MA 5ASIM

6. (C) CBS, ITM, MT, MCHB, MA 6ASIM
basic principles
Jimmy “Jimbo” Wales (*1966) Lawrence “Larry” Sanger (*1968)
Verifiability
Civility
Neutrality

7. (C) CBS, ITM, MT, MCHB, MA 7ASIM
The curious case of Wikipedia
More than just “crowdsourcing”
 No obvious owners and employees
 No monetary compensation
 No traditional managerial relationships
 Contributors flow in and out freely
 Few formal roles, which are generally loose and
self-assigned
 Participation is informal and underspecified
 Highly innovative and successful in terms of HOW
to produce an encyclopedia

8. (C) CBS, ITM, MT, MCHB, MA 8ASIM
written project

9. (C) CBS, ITM, MT, MCHB, MA 9ASIM
written project
concepts and theories
you have total freedom as long as you
can justify your choices!
what I recommend:
focus on one theme/concept and complement it with concepts
from the other two themes
themes: 1) strategizing foundations (Matthias), 2) adaptive organization
(Mareike), 3) information driven strategies (Attila)

10. (C) CBS, ITM, MT, MCHB, MA 10ASIM
written project
empirical data
you have total freedom as long as you
can justify your choices!
what I recommend:
collect primary data, if you can. If not, secondary data is fine as
well.

11. (C) CBS, ITM, MT, MCHB, MA 11ASIM
written project
field access
it may be difficult to get access to the “strategizers”
in big companies
don’t get tunnel visioned!!!
you can write a beautiful project about
ANY organization
e.g.: restaurant, kindergarten, sports club, MMORPGs,….

12. (C) CBS, ITM, MT, MCHB, MA 12ASIM
Digital Business Strategy