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•    –    –•    –    –•    –
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®6000                                                          53214000                       X 10,5                      ...
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300   205    215    226    235    243    251    261250200150                                                    Other TVs ...
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Eutelsat CommunicationsAugmenter les revenus du Live 3DIncrease 3D Live revenuesDimension 3Paris / La Plaine Saint Denis (...
3D transmission via satellite: Video and DCP              Video domain                         Digital cinema domain      ...
Summary of the 3D video value chain                       Live transmission                                               ...
Possible combined offers                                                                                       DTH        ...
Main costs and revenues               MAIN COSTS                                     MAIN REVENUES- Artistic or sport righ...
How to cover costs ? COSTS (potential scenario)                      REVENUES (potential scenario)- Artistic or sport righ...
Main factors affecting revenues• Live distribution to cinemas:    • Key importance of the event:        • Sport events: al...
Main factors affecting revenues (2)• Live distribution by Pay-TV operators:     • Key importance of the event + exclusivit...
Main factors affecting revenues (3)• Live distribution by Pay-TV operators (cont’d):     • How can a live event be offered...
Strategy adopted by Eutelsat for 3D Eutelsat, first satellite operator in Europe, has deployed a network of more than 550 ...
Network as of May 2011: more than 550 sites                                             Each site is a cinema (generally a...
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Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation
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Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation

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Live 3D - Nouvelle approche à la rentabilisation

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Conférence Dimension 3: Live 3D - Nouvelle approche à la rentabilisation

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  3. 3. • – –• – –• –
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  7. 7. ®6000 53214000 X 10,5 2108 X 8,72000 1100 674 718 241 82 105 0 Y1 Y2 Y3 Y4 Y5 • •
  8. 8. •••
  9. 9. 300 205 215 226 235 243 251 261250200150 Other TVs shipped 3DTVs shipped10050 0 1 3,1 18,8 36,4 67,9 102 0 2008 2009 2010 2011 2012 2013 2014 0% 0.5% 1.4% 8% 15% 27% 39%
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  11. 11. Eutelsat CommunicationsAugmenter les revenus du Live 3DIncrease 3D Live revenuesDimension 3Paris / La Plaine Saint Denis (26 mai 2011)Michel CHABROLDirector Sales support & Customer caremchabrol@eutelsat.fr
  12. 12. 3D transmission via satellite: Video and DCP Video domain Digital cinema domain (25 or 30 frames/s) DCP (24 frames/s) e-cinema Direct To Home Push transmission to (to cinemas) (DTH) cinemas (movies) Live + replay Live + replay3D Encoding rate 3D Encoding rate: JPEG2000 files (single carrier): 12 to 15 Mbit/s (MPEG-4) Tx rate: 20 to 40 Mbit/s (inside a MUX of 36 to 60 60 to 70 Mbit/s (MPEG-2 or Mbit/s) (MPEG-4) MPEG-4) Cinema screen Cinema screen 3DTV set at home (movie) (video) Page 17 How to develop them ?
  13. 13. Summary of the 3D video value chain Live transmission Cinemas In the offer, or - Now: HD Pay-per-View subscribers 3D Live Production Pay-TV - Re-encoding - Encryption with 3DTV operators - DTH retransmission - Later on: 3D subscribers Professional Rebroadcast - Now: HD Video support subscribers Pay-TV VoD with 3DTV operators - Later on: 3D Recording subscribers & 3D Blu-ray burning Post-production DCP in some cases Distribution to cinemas (e.g. mythical concerts) 3D Prod. Page 18
  14. 14. Possible combined offers DTH with Live 3D transmissions Stadium encryption Concert hall (20 to 40 Mbit/s) Opera …(Sensio 3D encoding) Teleport of a Pay-TV operator Demodulation Subscribers: Direct Reception Re-encoding Can buy the live Reception by a “event” (12-15 Mbit/s) by Bouquet Encryption in pay-per-view Cinemas operator Multiplexing (in VoD later on) (Sensio decoding) Storage for further VoD Page 19 sales
  15. 15. Main costs and revenues MAIN COSTS MAIN REVENUES- Artistic or sport rights (may be huge: n x 100 Immediate:keuros) -Tickets from cinemas (main source now !) - Pay-TV operators (from HD subscription- Production (up to 150 keuros) revenues, from 3D subscription soon, Pay- per-view)- 3D encoding and formatting - Sponsoring - Advertisement- Transport (satellite, then fiber, cable, highspeed ADSL) Deferred: - Rebroadcasting in Pay-TV- Margin for the national Distributor(s) - VoD - 3D Blu-ray - if DCP produced: tickets from cinemas - Advertising Page 20
  16. 16. How to cover costs ? COSTS (potential scenario) REVENUES (potential scenario)- Artistic or sport rights: 100 keuros The event must be paid for by the immediate revenues :for Live pan-European distribution - Revenue from Pay-TV: +/- 5000 to 8000 euros/country - Tickets from cinemas (biggest resource now): 40 to 50% are kept by the exhibitor- Production: 120 keuros  Return from cinemas: 60 to 50% of the tickets sold Less: Margin for Distributors: 10% - 3D encoding, formatting: 2000  40 or 50% of the entrance tickets must be close to 227 euros keuros Therefore, the overall ticket sales must be:- Transport (satellite, then fiber, 227 x (100/40) = 567.5 keuroscable, high speed ADSL) : 5000 Or: 227 x (100/50) = 454 keuroseuros With an average ticket at 15 euros, the number of tickets sold must be: 37833 or 30267. With an average filling of 200 spectators per cinema, thisTotal: 227 keuros (example) corresponds to 189 or 151 cinemas (screens). - Sponsoring & advertising : variable- Margin for national distributors: 10% Page 21
  17. 17. Main factors affecting revenues• Live distribution to cinemas: • Key importance of the event: • Sport events: all the revenues must be immediate (almost no interest in a second distribution) • Cultural events: operas, shows, concerts can be rebroadcast • Higher success if no live broadcasting by 2DTV • Installed base: • Critical mass in each country : important for sport events (e.g. football – Country A vs country B), or cultural events (e.g. a singer very well known in a country), an opera with sub-titles in one language • International expansion: e.g. for groups with worldwide appeal Page 22
  18. 18. Main factors affecting revenues (2)• Live distribution by Pay-TV operators: • Key importance of the event + exclusivity (no 2D offer) … • Key importance of the installed base: • Now: 3D is “offered” to the HD subscribers equipped with a 3DTV (n x 100s homes ?)  5000 to 8000 euros paid for a live transmission • Soon: 3D can be the highest level of subscription (n x 1000s homes)  10 to 15 keuros paid for a live transmission ? Monthly 55 euros/month subscription fees SOON ? (examples) 3D NOW 45 HD HD 35 SD SD movies + sport 25 movies + sport SD basic offer SD basic offer Number of subscribers per option Number of subscribers per option Page 23
  19. 19. Main factors affecting revenues (3)• Live distribution by Pay-TV operators (cont’d): • How can a live event be offered to subscribers ?: • In the monthly offer: • Now: to the HD subscribers having a 3D TV • Soon: to the 3D subscribers • In pay-per-view: generally if the event is a very costly one • Efforts from TV manufacturers to offer 3D TV sets at affordable prices: • In 2012, all the 37” TV sets put on the market should be 3D• Sponsoring: depends on the event – Very often now: industrial partnerships• Advertising: not always possible (the rights holder may be opposed to it) Page 24
  20. 20. Strategy adopted by Eutelsat for 3D Eutelsat, first satellite operator in Europe, has deployed a network of more than 550 sites (cinemas) over Europe than can: • Receive live contents in 2DHD or 3D (+ play-out if necessary) (receiver with an embedded Sensio 3D card) • Receive DCP files (movies, teasers, advertising) in push mode Objectives: • Offer key events in 3D • Mutualize 3D production costs • Pave the way for 3D TV Page 25
  21. 21. Network as of May 2011: more than 550 sites Each site is a cinema (generally a big multiplex) equipped with: - a satellite dish (1.5 m with 2 LNBs, or 1.2 m in Germany) - a professional receiver with an embedded 3D Sensio card (or a separate decoder for a few of them) Main partners: OpenSky Srl, Bewegte Bilder Medien AG, Cinemeccanica France Thank you for your attention … Page 26
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