10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING

1. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

3. 1
THE AMA’S MARKETING DEFINITION
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
“Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large.”
Am
AMA (2008)
erican Marketin
g
Association:
the largest mark
eting
association in N
orth America
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

4. 1
THE AMA’S MARKETING DEFINITION
MARKETING STRATEGY - 10 THINGS YOU SHOULD THINK ABOUT
►Key elements of Marketing:
● the objective is to create value for your
target market
● you create value by meeting the needs of
your target market
● it is all about perception and perceived
value
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

5. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/09/ama-marketing-
definition
Next week’s presentation will be about:
The Balance of Perceived Value
Feel free to contact me if you have any questions: Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com