This document provides an analysis of an advertisement for Lean Cuisine frozen meals. It summarizes that the ad's slogan "Behind every successful woman is her microwave" suggests that a woman needs this product to succeed, rather than cooking herself. However, the ad is problematic because it promotes the stereotypes that a woman's worth is defined by her thinness and role as a homemaker. It also diminishes her intelligence by showing her without glasses. In conclusion, the document criticizes how the ad narrowly targets women and equates their success with weight loss and conformity to traditional gender roles.

1. Advertisement Slidecast
Casey Okonczak
ENG 101
Instructor: William Dustin Parrott

2. Advertisement for Lean Cuisine

3. The Brand
Lean Cuisine is a brand of
frozen entrees and dinners
sold in the United States,
Canada, and Australia by
Nestle. It was created to
offer a healthy alternative
to meals.

4. The Slogan
“Behind every successful woman
is her microwave” infers that a
woman can only succeed if she can
cook. On the contrary, Lean
Cuisine doesn’t require any
cooking seeing as you simply
microwave it and it’s ready. The
ad’s goal is to convince women
that if they buy the product, they
will succeed.

5. The Issue
•Lean Cuisine encourages
“leanness”. Therefore,
being skinny is associated
with success.
•The common stereotype
of “women in the kitchen”
is affiliated in the
advertisement.
•The glasses “off”
minimizes her intelligence
while saying she can be
successful without
knowledge, but with the
product.

6. Overview
This advertisement is specifically
directed towards women and their
“success” as opposed to men,
who also deal with weight issues.
It is inferred that the woman is
the one who should be doing the
cooking and losing the weight in
order to be “successful”.