The key factors for a successful startup include having a brilliant idea, strong team, confidence and ambition, developing deep technology or research, discipline, aggressive marketing, resourcefulness, proper capital structure and legal support, an open approach, effective distribution, willingness to take risks, and a bit of luck.

1. What makes the next
great startup?

2. Matt Marshall

3. 1. Brilliance

4. 2. Team

5. 3. Confidence /
Ambition

6. 4. Depth of
technology / research

7. 5. Discipline

8. 6. Brass knuckles
marketing

9. 7. Scrapiness /
Resourcefullness

10. 8. Capital structure /
Right VC / Legal issues

11. 9. Open

12. 10. Distribution

13. 11. Extremism

14. 12. Serendipity