Carl-Magnus Löfström

Stockholm, Sweden Sweden

Chief Communications Officer at Collectum AB

Finance / Banking / Insurance

Passionate about communication strategy, consumer insights and digital services. My goal is to create communication that contributes to the company’s business goals while also fulfilling the user needs. To make this happen I have become a proficient change leader since developing new ways to communicate is as much about the people working with it, as it is about messages, channels and technology. And by the way, I also have a background as a journalist and geneticist.