A new model for providing aid and products to developing countries. The focus is on creating capital through the sale of products in the west and using profits to provide reduced cost, high quality products for sale through local networks. Top quality products made affordable, not cheap. Economic opportunities provided through financing and education.

1. WakaWaka Solar Lamp
The Sustainable Eco-system
Delivering Light, Economic
Development & Micro
Financing

2. Table of Contents
1. Team 5. Market/Need
2. Mission & Vision 6. Financing
3. Problem 7. Timeline
4. Solution 8. Outcomes

3. U.S. Distribution Team
Maurits Groen
As co-founder Maurits is responsible for building the WakaWaka brand as
well as creating ´rumor around the brand´. In 1982 he founded his own
consultancy & communication agency which in the past three decades has
consulted both government bodies, the top Dutch enterprises as well as
national and international NGO‟s.
Camille Van Gestel
Camille is the other co-founder of WakaWaka and responsible for day-to-day
business. Since ‟97 he has been developing and manufacturing a great
variety of products for well know companies such as
Heineken, Unilever, Procter & Gamble, Bacardi, TNT, Goodyear and many
others, understanding what it means to work on a shoestring budget and
always „just in time‟.
Eric Clare
Eric is founder and Managing Partner of Digital Concepts 2.0, managing all
retail, wholesale and partner development in No. America for Off Grid
Solutions U.S. He has had a long career building channels of distribution
working with the largest retailers in the country including
Walmart, Target, Amazon, Costco, and many others.

4. What We Do
Sell Wakawaka For Profit
In The West; Use Profits
To Deliver Affordable
Personal Solar Light And
Services Worldwide.
Mission
End Energy Poverty While
Creating Economic Opportunity.
Vision
Market WakaWaka in the U.S.
Goal: 50K – 100K units a year
producing $500,000 - $1M in
Funding for subsidized
WakaWaka in countries
worldwide.

5. Why Solar Light?
The Current Model is:
Costly- $11B/yr. spent in Sub Saharan Africa
Unhealthy – 780 million women & children in hale toxic fumes
Dangerous – 16,000+ serious burn injuries every single day
Unsustainable – 265 million tons of carbon emission/yr
“780 million women and children breathing particulate laden
kerosene fumes inhale the equivalent of smoke from two
packets of cigarettes a day. Two thirds of adult female lung-
cancer victims in developing nations are non-smokers.”

6. Solar Power Can Empower
A
WakaWaka
Partner
“An Avon-style distribution system; Women
Sharing, Educating and Growing
Together!” Supported By The WakaWaka
Foundation, Micro Finance Fund

7. Why The WakaWaka Solar Lamp?
WakaWaka Classic The Most Efficient Solar Lamp
On the Planet!
Low Cost – High Quality – Long Useful Life
WakaWaka Power
Cool Design = Easy adoption
Launching Q1 2013
Self Contained Personal Energy Resource
Sustainable & Affordable Distribution Program
Includes Ability to Recharge
Cell phones and Laptops

8. Why U.S.?
Largest Market
for the
WakaWaka
Power!
We Will Leverage
$250,000
Corporate/Gov‟t
Funding to Sell 50,000 –
100,000 Units Year 1
Producing $500,000 -
$1M in Micro Financing

9. A Sustainable Model!

10. 1st 90 Days In The U.S.
Amazon Reviews: 4.9 Rating – 47 Reviews…so far
“It lives up to its name, it is really a Wakawaka. As a
development activist I have been searching for a portable
solar lamp for the poor. I have made quite a collection of
Sept. 2012- Amazon Selects these, but none stands up to the Wakawaka so far.”
WakaWaka Solar Lamp
“How can you not like this? This product works... but the best
part is I am helping someone else end their dependence on
kerosene”. By AMereCaratGirl
WakaWaka Available for “Took mine camping for 5 days - lasted entire time.”
By jimb0s
Pickup At Walmart Stores
“As someone who is looking to sustain themselves during an
Over 2,000 Units Sold extended emergency, you search for those survival products
that fill a specific need and are of such quality that your quest
in First 90 Days! can end once you find it. For the category of emergency
lighting, the Waka Waka Light is such an item.” Steve
Thibeault, CEO Survival –Gear
Less Than $500.00
Spent in Marketing “I cannot possibly recommend this product any more highly. It
is a great piece of gear that will last for many years to come.”
Jim Cobb, American Preppers Network

11. Scaling The Program
We Have Proven Wakawaka‟s Can Be Sold At A Premium Price In The
U.S. With Little Marketing Support. Now We Must Scale The Marketing
Plan To Grow Sales In The U.S. To 50,000+ Units Minimum In 2013.
Corporate Funding Marketing Partner U.S. Sales
Prospect Industries
Agriculture
Auto
Minerals
Energy
Cell Phone
One of The World‟s Largest
Marketing Communications
Firms – 90 Offices – 60
Countries

12. WakaWaka Around the World
Burkina Faso Kenya Tanzania
Nigeria Uganda Indonesia
Zimbabwe Nepal Cameroon

13. Exceeding Expectations
WakaWaka
announces sale
of 1 million
lamps to
Uganda Battery
Wakawaka Wins
Four Accenture
Innovation Awards
• Children, families and whole communities who live off the grid (worldwide)
•
Gridearth.org
Consumer – owns the most efficient solar lamp on the planet, well prepared for disaster, camping and outdoors
•
Selects
Non-profit organizations – non-profit pricing program enables non-profits to execute
• WakaWaka For
Corporations – Corporate Social Responsibility
Major Launch in
So. America

14. Financing
Funding Requirement (Year 1) Amount
Marketing $120,000
Channel Development $60,000
PR $40,000
Tradeshow Marketing $15,000
Educational Programming $15,000
Total $250,000

15. Timeline
Milestone 4:
Milestone 2: • Over 10,000
• Marketing Program In- WakaWaka‟s in
Place Rwandan Households
• Major Retailer On-Board in • 100 new Solar
Select Categories Entrepreneurs
• PR Tour Scheduled • 50,000 Units Sold in
Milestone 3: U.S.
• Foundation Funds
Begin To Empower
Milestone 1: Rwandan‟s
Acquire Initial • Non-Profit Support
Corporate Funding Expanded
1 2 3 4
Feb, 2013 May, 2013 July, 2013 Dec, 2013

16. Outcomes
Africans want to be entrepreneurs
and don't want to rely on handouts!
Dambisa Moyo, Author, Dead Aid
Year 1 results
– $250K - $500K raised to launch program in Q1, 2013
– Sell 50K -100,000 WakaWaka Solar Lamps in the
U.S and Canada by Dec. 2013
– Make Available $500K - $1 Million to WakaWaka
Foundation
– Educate and support 1,000 new entrepreneurs
– Bring safe, bright light and cell phone charging
capability to 50,000 households

17. WakaWaka Sustainable Funding Strategy
For More Information Please Contact
Contact: Digital Concepts 2.0
Eric Clare
Eric@wakawakalight.com
1.510.621.7627