What are product identifiers and how do they work? Product identifiers are numbers that define the products sold in the global marketplace. However, they do more than that. They also boost sales and visibility. They make it easier for buyers to find items when searching online. Search engines and external sites use algorithms to help identify and display product matches during these searches. In a word, they connect more buyers to listings.

1. Product Identifiers EAN and
UPC
Do You Need Them?
2016

2. Product Identifiers
 numbers that define the
products sold in the
global marketplace

3. They boost sales
and visibility.

4. 12 digits
Identify most products in North America
13 digits
Used by the rest of the world

5. Part of the GS1
System
of International
Standards
Both accepted
globally
Helps buyers find
your products more
easily

6. Aside from helping you manage
your inventories more easily,
they also eliminate the risk of data conflict.
When a product is mis-numbered or
has the same number with another product,
you will not be able to boost your ad performance.